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Plaza Krece is a shopping mall in San José, Costa Rica, with 20,000 square meters of gross leasable area, built in 2005 and owned by Grupo Altamira. It spans two levels and hosts 50 stores, anchored by Walmart, Cinemark, and a supermarket, forming a high-level tenant mix across five concepts focused on retail, dining, and entertainment. Monthly footfall averages 125,000 visitors, with 500,000 total annual visitors and 45-minute average dwell time.
The trade area covers 150,000 people, average age 31.3 years, household size 3.0 persons.
Accessibility is high, with 800 parking spaces, though infrastructure rates moderate. Competition is high at 3 malls per square kilometer. Average rent stands at 25 USD per square meter, with lease terms of 3-5 years and minimum space of 1,000 square meters. Economic context includes average annual income of 15,000 USD, 8.1 percent inflation, and consumer confidence index of 85. Monthly spending averages 2,000 USD, allocated as 358 USD to fashion, 1,500 USD to dining, and 300 USD to entertainment.
Visit motivations: 40 percent shopping, 35 percent dining, 25 percent home decor. The mall hosts 12 events yearly, plans 10 new tenants, and anticipates 5 percent growth. Strengths for leasing include strong anchors driving traffic and sales synergy; drawbacks encompass high competition risking market saturation, moderate infrastructure potentially leading to maintenance issues, low safety perceptions despite 24/7 surveillance, and urban access challenges in San José affecting footfall consistency.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Consumer Profile
The trade area serves 150,000 residents with an average age of 31.3 years and 3.0 persons per household, supporting family-focused retail categories. Average annual income is 15,000 USD, enabling monthly spending of 2,000 USD, including 358 USD on fashion and 1,500 USD on dining. Consumer confidence index at 85 amid 8.1 percent inflation indicates stable but cautious spending. Preferences lean toward family amenities, diverse international dining, and trendy sustainable fashion. Opportunities exist for lessees targeting mid-income families, though economic volatility may constrain discretionary purchases in non-essential categories.
Competition and Tenant Mix
High-level tenant mix with anchors like Walmart and Cinemark attracts 125,000 monthly visitors, but intense competition from 3 malls per square kilometer heightens rivalry for market share. 50 stores across five concepts emphasize shopping and entertainment, with 40 percent of visits for retail. Planned addition of 10 new tenants suggests expansion, yet saturation risks diluting individual store performance. Leasing advantages include co-tenancy benefits from anchors boosting cross-traffic; challenges involve negotiating visibility in a crowded mix and potential category weaknesses in oversaturated segments like apparel.
Lease Terms and Operational Quality
Average rent of 25 USD per square meter applies to 3-5 year leases with minimum 1,000 square meter spaces, suitable for mid-sized retailers. High accessibility via 800 parking spots and urban location aids convenience, supported by 12 annual events enhancing engagement. However, moderate infrastructure from 2005 construction raises concerns over aging facilities, while low safety levels despite surveillance may deter evening footfall. 5 percent growth potential offers upside, balanced against access issues in San José traffic and high competition impacting occupancy stability around 80-90 percent based on regional norms.
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San José
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San José
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