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National ChainsHypermarket TrafficCinema & LeisureDepartment Store AnchorsPremium Dining & Lifestyle

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Ultra-Luxury PositioningSmall Format RetailBudget Brands

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Plaza Krece is a shopping mall in San José, Costa Rica, with 20,000 square meters of gross leasable area, built in 2005 and owned by Grupo Altamira. It spans two levels and hosts 50 stores, anchored by Walmart, Cinemark, and a supermarket, forming a high-level tenant mix across five concepts focused on retail, dining, and entertainment. Monthly footfall averages 125,000 visitors, with 500,000 total annual visitors and 45-minute average dwell time.

The trade area covers 150,000 people, average age 31.3 years, household size 3.0 persons.

Accessibility is high, with 800 parking spaces, though infrastructure rates moderate. Competition is high at 3 malls per square kilometer. Average rent stands at 25 USD per square meter, with lease terms of 3-5 years and minimum space of 1,000 square meters. Economic context includes average annual income of 15,000 USD, 8.1 percent inflation, and consumer confidence index of 85. Monthly spending averages 2,000 USD, allocated as 358 USD to fashion, 1,500 USD to dining, and 300 USD to entertainment.

Visit motivations: 40 percent shopping, 35 percent dining, 25 percent home decor. The mall hosts 12 events yearly, plans 10 new tenants, and anticipates 5 percent growth. Strengths for leasing include strong anchors driving traffic and sales synergy; drawbacks encompass high competition risking market saturation, moderate infrastructure potentially leading to maintenance issues, low safety perceptions despite 24/7 surveillance, and urban access challenges in San José affecting footfall consistency.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Avenida Central, San José, Costa Rica

Insights

Demographics and Consumer Profile

The trade area serves 150,000 residents with an average age of 31.3 years and 3.0 persons per household, supporting family-focused retail categories. Average annual income is 15,000 USD, enabling monthly spending of 2,000 USD, including 358 USD on fashion and 1,500 USD on dining. Consumer confidence index at 85 amid 8.1 percent inflation indicates stable but cautious spending. Preferences lean toward family amenities, diverse international dining, and trendy sustainable fashion. Opportunities exist for lessees targeting mid-income families, though economic volatility may constrain discretionary purchases in non-essential categories.

Competition and Tenant Mix

High-level tenant mix with anchors like Walmart and Cinemark attracts 125,000 monthly visitors, but intense competition from 3 malls per square kilometer heightens rivalry for market share. 50 stores across five concepts emphasize shopping and entertainment, with 40 percent of visits for retail. Planned addition of 10 new tenants suggests expansion, yet saturation risks diluting individual store performance. Leasing advantages include co-tenancy benefits from anchors boosting cross-traffic; challenges involve negotiating visibility in a crowded mix and potential category weaknesses in oversaturated segments like apparel.

Lease Terms and Operational Quality

Average rent of 25 USD per square meter applies to 3-5 year leases with minimum 1,000 square meter spaces, suitable for mid-sized retailers. High accessibility via 800 parking spots and urban location aids convenience, supported by 12 annual events enhancing engagement. However, moderate infrastructure from 2005 construction raises concerns over aging facilities, while low safety levels despite surveillance may deter evening footfall. 5 percent growth potential offers upside, balanced against access issues in San José traffic and high competition impacting occupancy stability around 80-90 percent based on regional norms.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
18,000
Year Built
2005
Parking Spaces
500
Average Monthly Footfall
41,667
Owner
Grupo Altamira
Anchor Tenants
Walmart, Cinemark, Supermarket

Detailed Market Analytics

Primary Catchment Area
50,000 Square Kilometers
Secondary Catchment Area
200,000 Square Kilometers
Catchment area population
150,000 People
Population growth rate
1.16 %
Median age
31.3 Years
Household size
3.0 Persons
Education level (tertiary)
25.0 %

Median household income
15,000 USD
Unemployment rate
8.1 %
Cost of living index
85 Index

Retail spending per capita
2,000 USD
Spending on apparel
358 USD
Spending on groceries
1,500 USD
Spending on electronics
300 USD

Annual foot traffic
500,000 Visitors
Dwell time
45 Minutes
Conversion rate
20.0 %
Sales per square meter
5,000 USD

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Per km2
Tenant diversity
High Level
Unique Concepts
5 Concepts

Gross Leasable Area
18,000 sqm
Number of Levels
2 Levels
Average rent per square meter
25 USD
Vacancy rate
5.0 %
Lease term flexibility
3-5 Years
Available retail space
1,000 Square Meters

Proximity to main roads
High Level
Public transport access
Moderate Level
Parking spaces
500 Spaces
Pedestrian traffic
High Level

E-commerce competition
30.0 %
Click-and-collect adoption
20.0 %
Internet penetration
90.0 %

Retail crime rate
Low Level
Security measures
24/7 Surveillance Measures

Promotional events
12 Events per Year
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Planned Status
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