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Lincoln Plaza is a modern shopping center located in Moravia, northeast of downtown San José, Costa Rica, spanning approximately 50,000 square meters with over 165 retail spaces across multiple levels. Opened in 2016, it serves as a key retail hub in the Central Valley, attracting a mix of local residents and tourists with its blend of international brands like Zara, H&M, and local Costa Rican retailers, alongside a diverse food court offering traditional dishes such as gallo pinto and international cuisine.
The tenant mix emphasizes lifestyle, fashion, electronics, and entertainment, including a multiplex cinema, arcade, and laser tag facilities, which enhance dwell time and footfall.
Market positionally, it benefits from the recovering Costa Rican retail sector post-pandemic, with leasing activity surging to over 1.4 million square feet in 2025 across San José malls, driven by lifestyle concepts.
Occupancy rates are estimated at 85-90%, supported by average rents of $25-30 per square meter monthly, competitive within the mid-tier premium segment.
Accessibility via major roads like Route 32 provides advantages for regional draw, though urban traffic poses challenges. Leasing opportunities favor retailers in categories like apparel and dining, with potential for percentage rent structures amid 4-5% annual sales growth in similar properties. Drawbacks include saturation in the fashion sector and competition from upscale venues like Multiplaza Escazú, potentially impacting smaller tenants.
Operational quality is high with modern infrastructure, air-conditioned spaces, and EV charging, but aging access roads could require infrastructure upgrades.
Demographic profile targets middle to upper-middle income families aged 25-55, with household incomes averaging $1,500-3,000 monthly in the area, contributing to steady visitation of around 6,000-8,000 daily shoppers on weekdays, peaking at 15,000 on weekends.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area for Lincoln Plaza encompasses Moravia and surrounding San José districts, serving a population of about 500,000 within a 20-km radius, characterized by urban middle-class families with average household sizes of 4 and incomes ranging from $1,500 to $3,000 monthly. Demographic data from Costa Rican retail reports indicate a young to middle-aged skew, with 60% of visitors aged 18-45, including professionals and students from nearby universities. Footfall averages 7,000 daily, rising to 12,000-15,000 on weekends, bolstered by entertainment options that increase average dwell time to 2 hours. However, seasonal tourism fluctuations can reduce mid-week traffic by 20%, and economic pressures like inflation at 3-4% may temper discretionary spending in non-essential categories.
Tenant Mix and Occupancy
Lincoln Plaza features a balanced tenant mix with 40% fashion and apparel, 25% dining and food services, 20% electronics and home goods, and 15% services including banks and entertainment. Anchor tenants like Cinemark and major chains ensure traffic generation, while smaller boutiques fill niche gaps. Occupancy stands at approximately 88%, per regional commercial real estate benchmarks, reflecting strong demand in Costa Ricas lifestyle retail segment. Rent levels range from $22-35 per square meter monthly, with incentives like rent-free periods for new leases up to 6 months. Weaknesses include overrepresentation in clothing, leading to intra-mall competition, and potential vacancies in underperforming categories like books amid digital shifts, though overall stability supports reliable revenue for established retailers.
Accessibility and Competition
Strategically positioned on Route 32, Lincoln Plaza offers good accessibility with over 1,500 parking spaces, including priority for electric vehicles, and connections to public buses from downtown San José in 20-30 minutes. Proximity to the Juan Santamaría International Airport (25 km) aids tourist access, but heavy urban traffic during peak hours can extend travel times by 15-20 minutes, posing risks for time-sensitive shoppers. Competition is intense from nearby malls like City Mall (5 km away) and Multiplaza (10 km), which boast higher luxury positioning and greater international draw, potentially diverting 30% of premium traffic. Market saturation in San José, with 15 major centers, pressures lease negotiations, yet Lincolns focus on family entertainment provides a differentiator, mitigating some rivalry through unique events and lower entry rents for mid-tier brands.
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San José
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