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Lincoln Plaza, located in the San Vicente district of Moravia in northeastern San José, Costa Rica, is a medium-sized shopping center that has revitalized the local commercial landscape since its development on the site of the former Lincoln College.
Spanning approximately 25,000 square meters of gross leasable area, it serves as a key retail hub for the surrounding residential neighborhoods, attracting a mix of local families and professionals. The tenant mix is diverse, featuring anchor stores such as a full-service supermarket (e.g., Mas x Menos), fashion outlets including Van Heusen and local apparel brands, electronics retailers like Gollo, financial institutions (Banco Nacional, BAC), and professional services.
Entertainment options include a multi-screen cinema operated by Cinemark, contributing to weekend peaks in visitor numbers. Dining encompasses a food court with fast-casual options and sit-down restaurants offering Costa Rican and international cuisine, enhancing dwell time.
Market position-wise, it benefits from the growing Moravia area, with population density increasing due to urban expansion, per INEC Costa Rica reports. Footfall averages 6,000 to 10,000 daily visitors, higher on weekends, supported by occupancy rates above 92% as noted in regional retail analyses from Colliers International.
Accessibility is facilitated by proximity to Route 32 and public transport routes, though traffic congestion during peak hours poses challenges.
Rent levels range from $20 to $35 per square meter monthly, competitive for the north zone compared to downtown San José averages of $40+, offering leasing advantages for mid-tier retailers seeking stable local traffic without the saturation of upscale centers like Multiplaza Escazú.
Operational quality is solid, with modern infrastructure including ample parking (500 colones for four hours), 24/7 security, and wide aisles promoting comfortable shopping. However, potential drawbacks include competition from nearby Plaza Los Colegios and the established Mall San Pedro, which may divert broader regional shoppers, alongside market saturation in convenience categories amid Costa Ricas 2-3% annual retail growth.
Demographic profile centers on middle-class households with average incomes of $3,000-$5,000 monthly, favoring value-oriented spending on essentials and occasional leisure.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary catchment area within a 5 km radius encompasses Moravias residential communities, home to approximately 50,000 residents, predominantly middle-class families and young professionals per 2023 INEC census data. Household incomes average $3,000 to $5,000 monthly, supporting consistent spending on groceries, apparel, and dining, with a demographic skew toward ages 25-54. Footfall stands at 6,000-10,000 daily visitors, peaking to 15,000 on weekends due to cinema and family outings, though lower than Escazús 20,000+ averages. This generates reliable but localized traffic, with conversion rates estimated at 40-50% for convenience retail, per JLL Costa Rica reports. Risks include limited tourist draw, relying on organic local visits vulnerable to economic fluctuations in the service sector-dominated north zone.
Tenant Mix and Occupancy
Tenant composition balances 40% convenience retail (supermarket, pharmacies), 30% fashion and electronics, 20% dining/entertainment, and 10% services, fostering synergy for cross-shopping. Occupancy remains strong at 92-95%, above the San José average of 88%, driven by anchor stability and low turnover, as per Cushman & Wakefield analyses. Leasing terms offer flexible spaces from 50 to 1,000 sqm, with advantages like percentage rent structures tied to sales performance. Drawbacks involve over-reliance on national chains, potentially crowding independents, and category weaknesses in luxury goods amid regional preferences for value retail, leading to occasional vacancies in non-essential segments during off-peak seasons.
Competition and Market Risks
Lincoln Plaza faces moderate competition from adjacent centers like Plaza Los Colegios (convenience-focused) and the larger Mall San Pedro (10 km away, broader mix), which together capture 30% of north zone retail spend per local market reports. Broader threats include upscale destinations such as Multiplaza Escazú, drawing affluent shoppers via superior branding. Market saturation in Costa Ricas retail sector, with 2-3% annual space addition, pressures mid-tier malls, potentially eroding footfall by 5-10% if economic slowdowns reduce discretionary spending. Accessibility issues, including rush-hour delays on Route 32, may hinder impulse visits, while aging peripheral infrastructure in Moravia could impact long-term appeal without upgrades. Overall, risks are mitigated by the centers neighborhood anchoring but require vigilant tenant curation to sustain performance.
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