Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
Plaza Herradura is a 5,000 sqm retail plaza in Playa Herradura, Puntarenas, Costa Rica, 9 km north of Jaco and adjacent to Los Suenos Resort and Marina. Constructed in 2005, it provides 4,500 sqm of gross leasable area on one level, achieving 92% occupancy in 2025 per market data.
Tenant mix prioritizes convenience and lifestyle, with 25 stores including anchor supermarket AutoMercado, quick-service restaurants like Pizza Hut and Burger King, pharmacies, fashion outlets, and services, allocating 40% to anchors. Annual footfall ranges 200,000-300,000, fueled by 500,000+ tourists in the Jaco-Herradura area, with accessibility via Route 34 highway and 150 parking spaces, though public transit is sparse.
Demographics feature 25,000 residents in 10km radius (2.5% growth, avg age 31, household size 3.1), plus 60% international visitors from US and Europe aged 25-55 with elevated leisure spending. Rents average 25 USD per sqm monthly, inclusive of 4-6 USD CAM, on 3-5 year leases with 5-7% CPI escalations and optional percentage rent.
Market position leverages Costa Ricas 4.2% retail growth and tourism recovery (8% YoY visitors), positioning it well for tourism-aligned retailers.
Leasing advantages encompass stable demand and flexible terms aiding variable sales, yet drawbacks include seasonal 40% footfall drops in rainy season, competition from 3 nearby centers, and coastal 12% vacancy average per Colliers reports.
Operational quality is moderate, with humid climate contributing to infrastructure wear like parking lot degradation.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
10km radius includes 25,000 residents growing at 2.5% annually, average age 31 years, household size 3.1, drawing affluent expats and locals alongside 60% international tourists from US and Europe focused on 25-55 age group with high disposable income for leisure and convenience purchases. Annual footfall of 200,000-300,000 peaks December-April dry season, supporting robust performance for aligned categories but experiences 50% seasonal variation and 40% declines in rainy months, per tourism metrics.
Occupancy and Rent Levels
Occupancy at 92% reflects solid demand in tourism hub, with 8% vacancy mainly in secondary non-anchor spaces, indicating room for strategic infill tenants. Monthly rents average 25 USD per sqm including 4-6 USD CAM fees, structured on 3-5 year terms with 5-7% annual escalations tied to CPI; percentage rent options linked to sales thresholds offer flexibility for retailers navigating peak-off-peak volatility in coastal markets.
Competition and Risks
Three competitors within 10km, such as Retail Center Jaco, contribute to market saturation, eroding 15-20% potential footfall amid online shopping rise and broader coastal vacancy of 12% in Q3 2025 per Colliers. Risks encompass rainy season flooding on Route 34 access, economic sensitivity to tourism fluctuations impacting 20% of outlets, and aging 2005 infrastructure showing maintenance needs like signage and lot wear in humid conditions, necessitating contingency planning for non-essential retail.
Building Details
Detailed Market Analytics
City Snapshot
Playa Herradura
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Playa Herradura
Discover more shopping centers in Playa Herradura.
Popular in Costa Rica
Top retail destinations across Costa Rica.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Playa Herradura
Comprehensive market intelligence for retail expansion in this city
