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Plaza Guadalupe is a neighborhood shopping center in San José, Costa Rica's Guadalupe district, featuring a gross leasable area of 15,000 square meters across two levels and accommodating 60 stores. The tenant mix offers high diversity, with anchor tenants including a supermarket, McDonald's, and Pizza Hut, alongside retail, dining, and service outlets. It draws an average monthly footfall of 208,333 visitors, equating to approximately 2.5 million annually, with a 5% yearly growth rate and an average dwell time of 45 minutes.

The primary trade area within 5 km encompasses 150,000 residents, with an average age of 34 years, household size of 3.2 persons, 25% of households with children, and average annual household income of 12,500 USD.

Rent levels are established at 15 USD per square meter per month, resulting in an occupancy cost ratio of 8%, which positions it as a cost-effective option relative to premium malls like Multiplaza.

Accessibility benefits from direct entry points and 400 parking spaces, supported by moderate infrastructure. Operational elements include 12 events per year that attract 15% of visitors and rising digital engagement, with 20% of sales occurring online amid 85% smartphone penetration. Visitor motivations are 40% shopping, 35% dining, and 25% home goods, yielding a 25% market capture rate and average spend of 1,200 USD per visit.

While demographic stability and event programming provide leasing advantages for family-oriented retailers, challenges arise from low safety ratings despite security measures, medium accessibility levels, and competition from three malls per 100,000 population, alongside economic pressures like 11.2% unemployment and market saturation in convenience categories.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Colonia Del Rio, San José, Costa Rica

Insights

Demographics and Footfall

The 5 km trade area around Plaza Guadalupe includes 150,000 residents with an average age of 34 years, household size of 3.2, and 25% of households having children; average annual household income stands at 12,500 USD, supporting spending of 1,200 USD on clothing, 450 USD on dining, and 300 USD on home goods per household. Monthly footfall reaches 208,333, growing at 5% annually, with visitors spending an average of 45 minutes on site and achieving a 25% capture rate from the local market; primary draws are shopping (40%) and dining (35%), though 11.2% unemployment may constrain discretionary expenditures in a cost-of-living index of 85 relative to the US at 100.

Tenant Mix and Competition

Plaza Guadalupe hosts 60 stores with high diversity, anchored by a supermarket, McDonald's, and Pizza Hut, covering retail, fast food, pharmacies, and services; this mix targets convenience needs in a neighborhood setting. Competition is notable with three malls per 100,000 population, contributing to potential saturation, particularly in food and basic retail categories. Annual spending patterns show strengths in dining and apparel but weaknesses in home goods at 300 USD per household; visitor preferences include more family amenities and trendy fashion options. Operational enhancements like 12 yearly events draw 15% of traffic, aiding performance, while plans for 10 new tenants signal expansion opportunities amid steady 95% occupancy.

Lease Terms and Operational Risks

Leasing rates at Plaza Guadalupe are 15 USD per square meter per month, with an 8% occupancy cost ratio, offering affordability compared to flagship centers charging 10-15 USD per square meter; this supports mid-tier retailers in a 15,000 sqm property. Advantages encompass direct access and 400 parking spaces, facilitating 208,333 monthly visitors. Risks include moderate infrastructure quality, low safety perceptions mitigated by CCTV and guards, and medium accessibility potentially deterring broader catchment. Increasing e-commerce (20% of sales) and digital trends challenge brick-and-mortar viability, while economic factors like 2.1% population growth contrast with 11.2% unemployment; no current vacancies are listed, but growth initiatives suggest future availability, requiring evaluation of competitive pressures and access logistics.

Building Details

Property Type
Neighborhood
Gross Leasable Area
12,000
Year Built
1973
Parking Spaces
400
Average Monthly Footfall
41,667
Owner
Private
Anchor Tenants
Supermarket, McDonald's, Pizza Hut

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
15 km Radius
Catchment area population
150,000 People
Population growth rate
2.1 %
Median age
34 Years
Household size
3.2 Persons
Education level (tertiary)
25.0 %

Median household income
12,500 USD
Unemployment rate
11.2 %
Cost of living index
85 Index (US=100)

Retail spending per capita
2,800 USD
Spending on apparel
450 USD per year
Spending on groceries
1,200 USD per year
Spending on electronics
300 USD per year

Annual foot traffic
500,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
1,200 USD

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 100k pop
Tenant diversity
High Level
Unique Concepts
5 Concepts

Gross Leasable Area
12,000 sqm
Number of Levels
2 Levels
Average rent per square meter
15 USD per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Level
Available retail space
1,200 sqm

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
400 Spaces
Pedestrian traffic
Moderate Level

E-commerce competition
Increasing Trend
Click-and-collect adoption
20.0 %
Internet penetration
85.0 %

Retail crime rate
Low Level
Security measures
CCTV and guards Measures

Promotional events
12 Events per year
Loyalty program penetration
15.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Planned Status
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