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The Mall of Indonesia (MOI) is a premium shopping center located in the affluent Kelapa Gading district of North Jakarta, along Jl. Raya Boulevard Barat, opened in 2008 by Agung Sedayu Group.
Spanning 120,000 sqm of gross leasable area across 5 levels, it houses over 250 tenants, including anchors like Carrefour hypermarket, Uniqlo department store, and Flix Cinema.
Tenant mix emphasizes family-oriented retail with 30% fashion (H&M, Adidas, Aldo), 40% food and beverage (A&W, Food Park, local eateries), and 20% entertainment (Moiland, Fun World, Cow Play Cow Moo amusement center).
Operational quality is supported by the ASRI Living loyalty program, which offers rewards, e-vouchers, and promotions to 30% of visitors, alongside 50 annual events boosting engagement.
Accessibility includes proximity to MRT (1 km) and bus routes, with 3,000 car and 8,000 motorcycle parking spaces, though peak-hour congestion on Boulevard Barat poses challenges.
Market position in North Jakarta's retail scene is strong, with annual footfall of 12 million visitors (average dwell time 2.5 hours, 25% conversion rate), benefiting from a 5 km catchment of over 100,000 residents and secondary 10 km area of 2.5 million people. Occupancy stands at 95% (5% vacancy), reflecting premium segment stability amid Jakarta's overall 73.8-77.3% average.
Leasing advantages include 3-5 year terms with base rents of IDR 350,000-450,000 per sqm monthly (average IDR 500,000), plus 10-15% turnover rent and IDR 50,000 service charges; incentives like rent-free periods for prime spaces and co-tenancy clauses support new entrants. However, drawbacks include market saturation with 5 nearby competitors (Kelapa Gading Mall, La Piazza, Artha Gading), e-commerce pressures (40% click-and-collect adoption), and aging infrastructure requiring maintenance, potentially impacting operational costs.
Retail sales average IDR 15 million per sqm annually, with per capita spending of IDR 5 million yearly (apparel IDR 1.2M, groceries IDR 2.5M). Contextual factors like 1.5% population growth and 75% internet penetration influence performance, favoring experiential categories over pure retail.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics
MOI draws from a primary 5 km catchment with over 100,000 residents and secondary 10 km area of 2.5 million, featuring middle to upper-middle income households (median IDR 15-20 million monthly). Median age is 30 years, with household size of 3.8 and 30% tertiary education level; unemployment at 5%. Target profile includes families, young professionals, and expatriates from nearby residential complexes and business districts. Retail spending per capita reaches IDR 5 million annually, concentrated in apparel (IDR 1.2M), groceries (IDR 2.5M), and electronics (IDR 0.8M), supporting strong performance in family and lifestyle categories. However, economic volatility may affect discretionary spending in non-essential segments.
Competition
North Jakarta faces retail saturation with 5 malls within 5 km, including Kelapa Gading Mall, La Piazza, and Artha Gading, offering similar fashion, dining, and entertainment mixes, leading to category overlaps and potential footfall diversion. E-commerce competition is high with 75% internet penetration and 40% click-and-collect sales, eroding physical traffic for non-experiential retail. Premium positioning aids resilience, but weaker tenants risk vacancy if anchors underperform; JLL reports note pressures on mid-tier categories amid 0.5% rent growth in 2025.
Lease Terms
Standard leases span 3-5 years with base rents of IDR 350,000-450,000 per sqm monthly (averaging IDR 500,000), supplemented by 10-15% turnover rent and IDR 50,000 service charges. Incentives include rent-free periods for prime locations and flexible co-tenancy clauses to attract international brands. Projected 0.5% rent growth aligns with Jakarta trends per Cushman & Wakefield; however, rising operational costs from infrastructure maintenance and economic factors could strain smaller retailers. Available space totals 6,000 sqm, favoring experiential tenants in entertainment and F&B.
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Jakarta
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Jakarta
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