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Luxury Fashion HousesHigh-End Flagship StoresDesigner BoutiquesPremium Dining & LifestyleMixed-Use & Office Traffic

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Plaza Indonesia is a premier luxury shopping mall located at Jalan M.H. Thamrin in Central Jakarta, Indonesia, adjacent to the Selamat Datang Monument. Opened in 1990, it spans a gross leasable area of approximately 105,072 square meters across seven retail floors, including a basement level, with over 450 stores and services. The complex integrates high-end retail with the Grand Hyatt Jakarta hotel, Keraton at the Plaza residences, and an office tower, forming a mixed-use development on a 38,050 square meter site.

As one of Jakarta's earliest luxury destinations, it holds a strong market position in the central business district, attracting affluent shoppers amid a competitive retail landscape.

Tenant mix emphasizes international luxury fashion brands, many exclusive to Indonesia, alongside lifestyle, dining, and entertainment options. Key anchors include department stores and upscale F&B outlets, supporting a balanced zoning strategy. In 2025, Jakarta's premium malls like Plaza Indonesia maintain high occupancy rates near 90%, driven by stable demand from upper-income segments despite broader market averages of 77-78%.

Leasing advantages include prime visibility and footfall from business professionals and tourists, with average base rents around IDR 171,800 per square meter per month for CBD retail, potentially higher for luxury spaces.

Accessibility via major roads and MRT proximity aids traffic, though Jakarta's congestion poses challenges.

Operational quality remains high with recent renovations, but competition from adjacent Grand Indonesia and evolving e-commerce trends require adaptive tenant curation to sustain performance.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Jalan M.H. Thamrin Kav. 28-30, Jakarta, Indonesia

Insights

Demographics and Footfall

Plaza Indonesia draws a demographic of affluent professionals, expatriates, and upper-middle-class residents in Jakarta's CBD, with visitors typically aged 25-55 seeking luxury goods and dining. Footfall benefits from the central location, estimated high due to proximity to offices and hotels, contributing to robust weekend and weekday traffic. Market reports indicate premium CBD malls see consistent visitation, supported by 2025 economic recovery, though public transport reliance and traffic may limit broader accessibility for suburban shoppers. Overall, the profile aligns with high-spending consumers, enhancing sales potential for upscale tenants.

Tenant Mix and Occupancy

The tenant mix features over 450 outlets focused on luxury fashion (e.g., international brands like Louis Vuitton, Gucci), department stores, F&B with diverse cafes and restaurants, and entertainment facilities. As of 2025, occupancy stands near 90% for premium segments, above the Jakarta average of 77.9%, reflecting strong demand from waitlisted retailers. Strengths include exclusive offerings and strategic clustering to boost dwell time, but risks involve category saturation in fashion amid e-commerce growth. Management's refresh strategies, such as subdividing spaces, help maintain vibrancy and rental stability.

Lease Terms and Risks

Lease terms in Plaza Indonesia offer competitive rates for prime CBD luxury space, averaging IDR 171,800 per square meter monthly, with potential incentives like fit-out contributions for long-term commitments. Advantages include high visibility and integrated complex synergies, but drawbacks encompass Jakarta's traffic-related access issues and competition from nearby malls like Grand Indonesia. Market saturation in luxury retail and economic volatility pose risks to footfall, while aging infrastructure from 1990s build requires ongoing maintenance. Tenants should evaluate renewal options amid stable but modest rent growth projections for 2025.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
105,072
Year Built
1990
Parking Spaces
2000
Average Monthly Footfall
1,666,667
Owner
PT Plaza Indonesia Realty Tbk
Anchor Tenants
Sogo, Debenhams, Chanel, Gucci, Louis Vuitton, Hermes

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
2,000,000 People
Population growth rate
1.7 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
40.0 %

Median household income
18,000,000 IDR per month
Unemployment rate
5.0 %
Cost of living index
45 Index (global=100)

Retail spending per capita
10,000,000 IDR per year
Spending on apparel
1,500,000 IDR per capita
Spending on groceries
2,000,000 IDR per capita
Spending on electronics
1,000,000 IDR per capita

Annual foot traffic
20,000,000 Visitors
Dwell time
3 Hours
Conversion rate
30.0 %
Sales per square meter
15,000 USD per year

Number of retail stores
300 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
Very High Diversity
Unique Concepts
Yes Concepts

Gross Leasable Area
105,072 sqm
Number of Levels
6 Levels
Average rent per square meter
50 USD per month
Vacancy rate
5.0 %
Lease term flexibility
High Flexibility
Available retail space
5,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Access
Parking spaces
2,000 Spaces
Pedestrian traffic
Very High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
50.0 %
Internet penetration
85.0 %

Retail crime rate
Very Low Rate
Security measures
Very High Measures

Promotional events
Frequent Events
Loyalty program penetration
60.0 %
Digital signage presence
High Presence

Projected foot traffic growth
6.0 %
New tenant pipeline
High Pipeline
Mall expansion plans
Strategic Plans
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Jakarta

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