Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
23 Paskal Shopping Center, located at Jl. Pasir Kaliki No. 25-27 in the Andir district of Bandung, West Java, Indonesia, forms part of the larger Paskal Hyper Square complex developed by PT Indonesian Paradise Property Tbk. The property spans approximately 2,779 square meters of land area in its recent extension, featuring 147 retail units with an average size of 208 square meters. It operates daily from 10:00 AM to 10:00 PM and integrates seamlessly with surrounding shop-house developments, offering an outdoor-indoor concept that leverages Bandungs temperate climate.
The tenant mix emphasizes lifestyle and retail diversity, including international fashion brands such as Zara, H&M, Pull & Bear, Bershka, Stradivarius, and Sephora; sports retailers like Adidas and Sport Station; essential services via a supermarket, Watsons pharmacy, and Gramedia bookstore; and dining options encompassing food courts, standalone restaurants like Pepper Lunch and Dim Sum outlets, cafes, and bakeries such as Tous Le Jours.
Entertainment facilities include a CGV cinema and kids playgrounds, complemented by the extensions focus on niche areas like IoT technology stores, modest fashion zones, sports experiences, cooking studios, and gyms. In Bandungs competitive retail landscape, which includes larger destinations like Paris Van Java Mall and Trans Studio Mall, 23 Paskal positions itself as a mid-tier, community-oriented center catering to local residents rather than high-end tourism.
Bandung, as Indonesias fourth-largest city with a population exceeding 2.5 million, benefits from a growing retail sector projected to expand at a 5.6% CAGR through 2030, driven by rising middle-class incomes and urbanization.
Leasing advantages include strategic proximity to Bandung Station for enhanced accessibility via public transport, a reported average occupancy rate of around 91% for the developers portfolio, and flexible unit sizes suitable for small to medium retailers. However, potential challenges involve moderate footfall compared to mega-malls, estimated at 5,000-7,000 daily visitors based on similar properties, and rent levels averaging IDR 300,000-500,000 per square meter annually, influenced by location premiums and market saturation in fashion categories.
The centers operational quality is supported by comprehensive facilities including valet parking, wheelchair access, prayer rooms, and ATMs, though parking availability can strain during peak weekends.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Bandung hosts a youthful demographic with over 40% of its 2.5 million residents under 30 years old, including students from institutions like Institut Teknologi Bandung and young professionals in creative industries. 23 Paskal attracts families, teenagers, and couples, as evidenced by visitor reviews highlighting appeal for teen fashion shopping and family entertainment. The surrounding Andir district features middle-income households with average monthly incomes of IDR 5-8 million, supporting discretionary spending on apparel and dining. Proximity to universities draws student traffic, boosting weekday footfall, while weekend family outings enhance leisure category performance. Risks include sensitivity to economic fluctuations affecting youth employment rates, currently at 8-10% unemployment in West Java.
Competitive Landscape
Bandung retail market features over 20 shopping centers, with competitors like Paris Van Java (premium positioning, 1.2 million sqm GLA) and Trans Studio Mall (entertainment-focused) drawing higher tourist footfall of 10,000+ daily. 23 Paskal differentiates through its integrated hyper-square ecosystem and niche tenants like modest fashion and tech stores, reducing direct overlap in saturated categories such as general apparel. Market reports indicate Bandung occupancy averages 85-90%, but saturation in fashion leads to 5-7% vacancy in mid-tier malls. Advantages include lower competition for experiential retail, yet challenges arise from e-commerce growth eroding 15-20% of physical sales annually and access issues via congested Pasir Kaliki road.
Operational Metrics and Lease Terms
PT Indonesian Paradise Propertys centers maintain 91% average occupancy as of late 2023 data, with 23 Paskal likely aligning due to its diverse mix and location. Estimated footfall ranges 5,000-8,000 visitors daily, peaking at 12,000 on weekends, supported by cinema and dining anchors. Rent levels are competitive at IDR 300,000-500,000 per sqm per year, with base rents plus 8-10% turnover clauses common for retailers. Accessibility via Bandung Station (500m walk) aids public transport users, but vehicle access faces traffic delays. Strengths include modern infrastructure post-extension, with eco-friendly features; weaknesses involve aging elements in the original structure and potential infrastructure strain from regional growth. Lease terms typically span 3-5 years, offering renewal options amid stable market vacancy of 10%.
Building Details
Detailed Market Analytics
City Snapshot
Bandung
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Bandung
Discover more shopping centers in Bandung.
Popular in Indonesia
Top retail destinations across Indonesia.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Bandung
Comprehensive market intelligence for retail expansion in this city
