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Nagoya Hill Mall is situated in the Nagoya District of Batam, Indonesia, at Jl. Teuku Umar No.1, spanning 5 levels with a gross leasable area of 80,000 square meters. It hosts 200 retail stores with high tenant diversity, including 10 unique concepts. Anchor tenants are Matahari Department Store and Hypermart, contributing to a balanced mix of shopping, dining, and home decor options. Approximately 40% of visitors come for shopping, 35% for dining, and 25% for home decor.
Average monthly footfall is 3,041, translating to 3.65 million annual visitors, with a projected 5% yearly growth. Occupancy rate is 85%, with 15% vacancy and 12,000 square meters available for lease. Average rent levels stand at 200,000 IDR per square meter per month.
Accessibility is favorable, featuring high public transport availability, strong pedestrian traffic, proximity to main roads, and 1,000 parking spaces. The primary catchment area encompasses Nagoya and Batam with a population of 1.2 million, growing at 1.5% annually; secondary includes Greater Batam and Singapore.
Demographics show a median age of 30, household size of 3.8, median income of 8,000,000 IDR monthly, 25% tertiary education, and 4.8% unemployment. Retail spending per capita is 2,800 USD yearly. As a premium retail space established in 2007 and owned by PT. Teguh Metta Internusa, it benefits from advanced security, multiple promotional events, 30% loyalty program penetration, and an ongoing new tenant pipeline.
Leasing advantages include medium-term flexibility, low retail crime, sales of 15,000,000 IDR per square meter annually, 20% conversion rate, and 2-hour average dwell time. Challenges involve high competitor density, e-commerce pressure with 80% internet penetration, and suggestions for enhanced childrens areas and diverse dining to boost appeal.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
The catchment area includes 1.2 million residents in Batam, with a median age of 30 years and average household size of 3.8 persons. Median monthly household income is 8,000,000 IDR, enabling per capita retail spending of 2,800 USD annually, broken down to 450 USD on apparel, 1,200 USD on groceries, and 300 USD on electronics. Tertiary education attainment is 25%, with unemployment at 4.8% and a cost of living index of 45 relative to New Yorks 100. This profile supports demand for family-friendly retail, affordable fashion, and international dining, though proximity to Singapore influences cross-border shopping patterns.
Competition and Market Factors
High density of competitors in similar retail categories and elevated e-commerce competition present notable risks in Batam. With 80% internet penetration and moderate click-and-collect usage, online alternatives erode physical sales. Nonetheless, as Batams largest mall, it draws local and tourist footfall, maintaining a 20% conversion rate and 2-hour dwell time. Market saturation in general merchandise and food services could pressure performance, but strategic positioning near Singapore enhances visitor inflows and mitigates some competitive pressures.
Operational Quality and Risks
Established in 2007, the mall offers advanced security, digital signage, and frequent promotions, fostering a 30% loyalty program engagement. However, 15% vacancy rate signals leasing hurdles amid high competition. Accessibility strengths include direct road links and ample parking, but potential aging infrastructure from its 17-year age may necessitate maintenance investments. Low retail crime supports operational stability, yet weak categories like electronics face e-commerce threats. Overall sales of 15,000,000 IDR per square meter yearly indicate resilience, balanced against market factors like 1.5% population growth.
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