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Jakarta Design Center (JDC) is a specialized retail and design hub located at Jl. Gatot Subroto Kav. 53, Petamburan, Tanah Abang, Central Jakarta, occupying 13,300 square meters of land and 29,000 square meters of floor space. Established as a center for interior design, architecture, and related products, it functions as a one-stop shopping destination for high-quality furnishings, materials, and services.
The property targets professionals in design fields, business owners, students, and the general public interested in aesthetics and functionality.
Tenant mix primarily consists of showrooms for international and local brands in furniture, lighting, fabrics, tiles, and architectural elements, alongside professional associations such as the Indonesian Institute of Architects (IAI), Indonesian Interior Designers Association (HDII), Indonesian Lighting Designers Association (IALI), and Indonesian Textile and Interior Association (HTII). This composition fosters a collaborative environment with regular exhibitions, seminars, and networking events that enhance visitor engagement.
In the broader Jakarta retail market, where overall occupancy stands at approximately 74% as of Q3 2025, JDC maintains a niche position with potentially higher occupancy due to its specialized appeal, avoiding direct competition with general merchandise malls.
Leasing advantages include targeted footfall from affluent demographics in Central Jakarta's business corridor, stable demand from the growing interior design sector driven by urban development and residential projects, and flexible spaces suitable for showroom formats. However, challenges include limited mass-market appeal, reliance on B2B traffic, and exposure to economic fluctuations in construction and real estate sectors.
Accessibility via major thoroughfares supports logistics, though parking constraints in dense urban areas may impact peak-hour visits.
Rent levels align with premium specialized retail spaces, estimated at IDR 500,000 to 800,000 per square meter annually, reflecting the properties value in a saturated general retail market.
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Hours of Operation
Hours
| Monday | 10:00 AM — 06:00 PM |
| Tuesday | 10:00 AM — 06:00 PM |
| Wednesday | 10:00 AM — 06:00 PM |
| Thursday | 10:00 AM — 06:00 PM |
| Friday | 10:00 AM — 06:00 PM |
| Saturday | 10:00 AM — 06:00 PM |
| Sunday | 10:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Central Jakarta hosts a demographic of upper-middle-class professionals, expatriates, and design enthusiasts, with household incomes averaging IDR 20-50 million monthly in surrounding areas like Tanah Abang and Menteng. Footfall at JDC is estimated at 50,000-80,000 visitors monthly, driven by targeted events and B2B inquiries rather than casual shopping, benefiting niche retailers but limiting impulse buys. Proximity to office districts ensures steady weekday traffic from architects and developers, though weekend volumes depend on promotional activities. Market saturation in general retail underscores JDCs strength in underserved design categories, yet competition from online platforms poses risks to physical showroom sales.
Occupancy and Rent Levels
Occupancy at JDC is believed to hover around 85-90%, higher than the Jakarta average of 74% in Q3 2025, supported by long-term leases with established design firms and low turnover in specialized spaces. Rent levels for showroom units range from IDR 500,000 to 800,000 per square meter per year, inclusive of service charges, with premiums for ground-floor visibility. This pricing reflects operational quality including maintenance of modern facilities and event support, but potential drawbacks include negotiation leverage for new tenants amid stable demand. Compared to broader market trends showing 0.5% rent growth in Q2 2025, JDC offers value for brands seeking brand exposure in a professional network.
Accessibility and Competition
Strategically positioned on Jl. Gatot Subroto, a key arterial road, JDC benefits from excellent connectivity via TransJakarta buses, toll roads to Soekarno-Hatta Airport (30-45 minutes), and nearby MRT stations, facilitating supplier deliveries and client visits. However, traffic congestion in Central Jakarta can extend commute times, and limited on-site parking (approximately 200 spaces) may deter larger groups. Competition includes nearby lifestyle centers like Plaza Indonesia and Senayan City for upscale retail, but JDCs niche in design minimizes overlap, focusing on trade rather than consumer traffic. Risks involve emerging e-commerce disruptors in home decor, potentially pressuring lease renewals if physical presence wanes.
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