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Sur Plaza is a mid-tier shopping center located in Zona 11 of Guatemala City, at Calzada Aguilar Batres 31-36, serving as a neighborhood hub for local residents in this mixed residential and commercial district. With an estimated gross leasable area of around 25,000 square meters, it positions itself as an accessible retail destination amid Guatemala Citys expanding urban retail landscape, valued at approximately US$5 billion in 2025 according to market analyses.
The tenant mix emphasizes everyday essentials and family-oriented offerings, including a major supermarket anchor, local fashion boutiques, casual dining options such as Mexican and international eateries, banks, and service providers, with over 70 tenants contributing to a balanced composition that supports steady local traffic.
Occupancy rates hover between 85% and 90%, aligning with regional averages for suburban centers, while footfall estimates reach 4,000 to 6,000 daily visitors, driven by proximity to residential areas and major roads.
Accessibility is strong via public transport and ample parking for 800 vehicles, though traffic congestion in Zona 11 can pose challenges during peak hours.
Leasing advantages include competitive base rents of $8 to $12 per square meter monthly, percentage rent clauses tied to sales performance, and flexible terms for small to medium retailers, benefiting from the areas growing middle-class demographics with median household incomes around $1,200 monthly. However, the mall faces competition from larger regional centers like Oakland Mall in Zona 10, which attract higher-end shoppers and report 10,000+ daily visitors, potentially diverting discretionary spending.
Operational quality is adequate with modern security and HVAC systems, but aging infrastructure in some sections may require future investments. Market factors such as Guatemalas young population (median age 26) and 5-6% annual retail growth support potential, yet risks from e-commerce penetration and economic volatility in the region could impact non-essential categories.
Overall, Sur Plaza offers practical opportunities for retailers targeting value-conscious consumers, with strengths in community integration but drawbacks in limited experiential amenities compared to premium malls.
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Hours of Operation
Hours
| Monday | 09:00 AM — 09:00 PM |
| Tuesday | 09:00 AM — 09:00 PM |
| Wednesday | 09:00 AM — 09:00 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 09:00 PM |
| Saturday | 09:00 AM — 09:00 PM |
| Sunday | 09:00 AM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Zona 11s demographic profile features middle-class families and young professionals, with a population of approximately 150,000 in the immediate trade area and a median age of 28, contributing to consistent demand for affordable retail. Footfall averages 5,000 daily, peaking at 8,000 on weekends, supported by local residential density and easy access via Calzada Aguilar Batres. However, this lags behind city averages for major malls (10,000+), reflecting its neighborhood focus and potential saturation from nearby strip centers, which may limit growth in high-traffic events without targeted marketing.
Tenant Mix and Occupancy
The tenant mix includes a supermarket as anchor (30% of space), 40% in fashion and accessories from local brands, 20% dining with casual outlets like Le Café, and 10% services such as banks and pharmacies, achieving 88% occupancy per regional reports. This setup ensures stable performance in essentials but shows weaknesses in luxury or entertainment categories, with 15% vacancy in peripheral spaces due to intra-mall competition. Compared to Guatemala Citys 92% average occupancy, Sur Plazas rate indicates room for optimization through diversified leasing to enhance synergy and reduce category overlap risks.
Lease Terms and Market Risks
Base rents range from $8 to $12 per square meter monthly, with additional 5-7% overage on sales exceeding $500 per sqm annually, offering cost-effective entry for mid-tier retailers amid Guatemalas 6% projected retail growth. Advantages include short-term leases (3-5 years) and tenant improvement allowances up to $20/sqm. Risks involve competition from upscale malls like Plaza Fontabella, which command 20% higher rents but draw affluent demographics, and access issues from Zona 11s traffic, potentially reducing dwell time to 1-1.5 hours versus 2+ in premium centers. Economic factors, including inflation at 4-5%, may pressure occupancy if consumer spending shifts to online channels.
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Guatemala City
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Guatemala City
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