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Centro Comercial Las Américas, located at Avenida Las Americas 6-69 in Zona 14, Guatemala City, is a modern three-level shopping center with a gross leasable area of 25,000 square meters, opened in 2016. It targets an affluent residential and commercial district with a primary catchment population of 800,000, secondary of 2.5 million, and tertiary of 3.3 million. The tenant mix emphasizes family-oriented lifestyle retail, featuring 60 stores distributed across levels: ground floor with anchors like La Torre supermarket and restaurants; second level with fashion, shoes, and accessories; third level with food court, Cinépolis cinemas, children"s playground, and entertainment.
Occupancy stands at 80-90%, reflecting stabilization for a newer development amid economic uncertainties. Monthly footfall averages 400,000 visitors, driven by family outings and events, with average dwell time of 90 minutes and 25% conversion rate.
Rent levels range from $20-35 per square meter monthly, competitive for mid-tier retailers, with opportunities for percentage-based terms.
Accessibility benefits from proximity to major routes and 750 parking spaces, though Guatemala City"s traffic congestion on Las Americas Avenue poses challenges during peak hours. The market position as a community-focused destination in competitive Zona 14 leverages regular events like workshops, live music, and pet-friendly gatherings to boost engagement and 25% event-driven traffic.
Leasing advantages include flexible spaces for various formats, underutilized specialty services categories, and stable draw from anchors, supporting mid-sized retailers. However, drawbacks encompass intense local competition, reliance on consumer spending vulnerable to inflation and currency fluctuations, and potential initial hurdles in achieving full occupancy.
Operational quality is solid with modern infrastructure, extended hours (10am-8pm weekdays, later weekends), and safety measures including CCTV and guards, reporting 12 incidents per 1,000 visitors.
Overall, it offers balanced potential for retailers aligning with family and lifestyle segments in a growing yet volatile market projected at 5% annual retail growth through 2031.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 09:00 PM |
| Saturday | 10:00 AM — 09:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Zona 14 demographics include upper-middle to high-income households averaging $6,000 annually, with an average age of 22 years, household size of 4.5 persons, and 15% expatriate presence from diplomatic and multinational communities. This young, urban profile favors lifestyle, dining, and entertainment experiences. Footfall reaches 400,000 monthly or about 5,000-10,000 daily on weekends, supported by family anchors and events, achieving 90-minute dwell times and $450 average transaction values. However, economic volatility may reduce visitor numbers during downturns, emphasizing the need for event programming to maintain traffic.
Competition and Market Risks
The mall faces high competition in Zona 14, with three malls per square kilometer including nearby Oakland Mall and La Noria, pressuring differentiation through community events and pet-friendly policies. Market saturation and economic factors like 3.5% inflation, currency fluctuations, and 20% e-commerce penetration pose risks to retail performance. Leasing requires negotiating flexible terms such as percentage rents to mitigate exposure, as consumer spending averages $1,200 yearly on retail but varies with national growth rates projected at moderate 5% annually through 2031.
Operational Quality and Accessibility
Built in 2016, the mall features modern infrastructure without aging issues, high entertainment quality via cinemas and playgrounds, and operational excellence including safety protocols with CCTV and guards limiting incidents to 12 per 1,000 visitors. Accessibility is enhanced by 750 parking spaces and major avenue location, but traffic congestion on Las Americas Avenue during peaks can hinder access. Balanced tenant distribution optimizes flow across levels, with extended hours supporting evening traffic, though retailers should account for urban mobility challenges in lease planning.
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Guatemala City
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City Snapshot
Guatemala City
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