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Hypermarket TrafficNational ChainsMid-Market FashionCinema & LeisureDaily Essentials & Grocery

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Ultra-Luxury Positioning

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Centro Comercial La Trinidad is situated at 1a Calle 5ta Avenida A, Zona 5, in Retalhuleu, Guatemala, serving as the main retail hub for the municipality of 113,000 residents and the surrounding department of 387,000. Opened in June 2005, it occupies 57,000 square meters of land with over 70,000 square meters constructed, featuring an initial 18,300 square meters of rentable space expanded by 17,000 square meters in 2017 for additional retail, clinics, kiosks, and cinema.

The tenant mix includes 35 stores across diverse categories: 12 clothing outlets, 11 technology stores, 7 restaurants, 8 banks, 7 shoe stores, 13 dessert and snack vendors, 10 home goods shops, and 5 health services, anchored by Supermarket La Torre, Paiz supermarket, and AlbaCinema. This balanced composition promotes cross-shopping among apparel, electronics, dining, and essentials. Monthly footfall reaches 535,000 visitors, with average dwell time of 45 minutes, reflecting strong local traction in a family-oriented market with a median age of 26 and emerging middle class.

As the dominant center in this secondary city, it benefits from Guatemala's 5-7% annual retail growth, supported by 300 parking spaces and highway proximity for accessibility from nearby towns. Leasing opportunities feature base rents of 15-25 quetzales per square meter monthly, likely with percentage rents on sales and escalations, amid high demand indicated by comparable 85-95% occupancy rates. However, reliance on agriculture-driven local economy introduces volatility, while competition from Paseo Las Palmas and Metroplaza fragments the market.

Operational strengths include good infrastructure and safety protocols, though pre-2017 sections may require maintenance, and rural road conditions limit regional draw beyond the immediate area.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 08:00 PM
Tuesday09:00 AM — 08:00 PM
Wednesday09:00 AM — 08:00 PM
Thursday09:00 AM — 08:00 PM
Friday09:00 AM — 08:00 PM
Saturday09:00 AM — 08:00 PM
Sunday09:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

5a Avenida y 1a Calle, Retalhuleu, Guatemala

Insights

Demographics and Target Market

The property draws from Retalhuleu's 113,000 residents within a 10 km radius, expanding to 387,000 in the department, with 1.4% annual population growth and average household size of 4.4 persons. Demographics skew young, with 60% under 25 years and national median age of 26, targeting family-oriented consumers in an agriculture-dependent region. Emerging middle class supports spending of 224 USD annually on apparel, 539 USD on electronics, and 150 USD on dining per metrics. Average income stands at 45,000 GTQ, with purchasing power index of 75 (US=100). This profile favors retailers in essentials, home goods, and casual dining, but limited high-income segments constrain luxury category performance, necessitating focus on value-driven offerings amid 3.5% economic growth.

Competition and Market Risks

As Retalhuleu's primary retail destination, it encounters medium competition from nearby Paseo Las Palmas and Metroplaza, which provide similar retail and dining options, potentially dividing the 387,000-resident market and pressuring sales in saturated categories like snacks (13 vendors). Secondary city dynamics include market saturation in basic goods, with risks from agricultural economic fluctuations affecting local spending. Tenant mix balance mitigates weaknesses, but co-tenancy clauses may be advisable for new entrants. Broader challenges encompass limited tourism draw and fragmentation in the department, where footfall relies heavily on local vehicular traffic, exposing performance to rural access issues and peak-hour congestion.

Lease Terms and Performance Metrics

Leasing features base rents of 15-25 GTQ per square meter monthly in comparable secondary markets, with terms likely incorporating percentage rents on sales and annual escalations; largest available space is 1,500 sqm amid high demand. Performance metrics show 535,000 monthly visitors, 45-minute dwell time, and estimated 800 USD average spend per visitor, supporting stable occupancy of 85-95% per regional benchmarks. Operational quality includes 300 parking spaces, good infrastructure rating, and 12 annual events boosting engagement by 15%, though low digital adoption (20%) and aging infrastructure in original sections present upkeep costs. Accessibility via highways aids regional reach, but rural roads and traffic pose minor risks to footfall consistency.

Building Details

Property Type
Neighborhood
Gross Leasable Area
12,000
Year Built
2003
Parking Spaces
800
Average Monthly Footfall
535,000
Owner
Grupo La Trinidad
Anchor Tenants
Supermarket La Torre, Paiz, local clothing stores, cinema

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
50 km
Catchment area population
150,000 People
Population growth rate
1.5 %
Median age
22 Years
Household size
4.5 People
Education level (tertiary)
15.0 %

Median household income
3,000 USD per year
Unemployment rate
3.0 %
Cost of living index
50 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
224 USD per year
Spending on groceries
539 USD per year
Spending on electronics
150 USD per year

Annual foot traffic
6,420,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
85 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Low Density
Tenant diversity
High Diversity
Unique Concepts
Yes Presence

Gross Leasable Area
12,000 sqm
Number of Levels
1 Levels
Average rent per square meter
10 USD per month
Vacancy rate
10.0 %
Lease term flexibility
High Flexibility
Available retail space
1,830 Square meters

Proximity to main roads
High Proximity
Public transport access
Yes Access
Parking spaces
800 Spaces
Pedestrian traffic
Moderate Traffic

E-commerce competition
Medium Competition
Click-and-collect adoption
20.0 %
Internet penetration
60.0 %

Retail crime rate
Low Rate
Security measures
Standard Measures

Promotional events
Yes Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Pipeline
Mall expansion plans
nan Plans
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Retalhuleu

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Retalhuleu

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