NEW

Brand Fit Snapshot

Best for:

International ChainsNational ChainsMid-Market FashionCinema & LeisurePremium Dining & Lifestyle

Not ideal if:

Ultra-Luxury PositioningBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Oakland Mall, situated at Diagonal 6, 13-01 Zona 10, Guatemala City, opened in 2008 as a premium six-floor retail center with 274,000 square meters of gross leasable area and approximately 170 tenants. Anchor stores include Simán, Cinépolis, La Torre, and H&M, complemented by international fashion brands like Zara, Bershka, Pull and Bear, and categories spanning electronics, home goods, luxury items, and diverse dining options from fast-casual to a food court with Guatemalan and global cuisines.

Amenities feature a multiplex cinema, aquarium, and childrens play areas, promoting family-oriented traffic. Occupancy reaches nearly 95%, exceeding the 85-90% average for premium malls. Daily footfall estimates 10,000-15,000 visitors, yielding 10 million annually with 120-minute average dwell time and Q600-Q900 per-visit sales, 30% above national averages in a sector forecasted for 6% annual growth through 2030.

Ground-floor rents range Q150-Q250 per square meter monthly, plus 10-15% common area fees. The catchment area within 5 km encompasses 1.5 million residents in affluent Zona 10, targeting upper-middle to high-income professionals and families aged 25-50 with household incomes of Q50,000-Q100,000 monthly. As an upscale destination owned by Spectrum, it holds strong market position through brand loyalty, central location, and 2023 expansions, offering leasing advantages like flexible terms and high footfall quality amid moderate e-commerce impact, though challenged by urban traffic and nearby competition.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 08:00 PM
Tuesday10:00 AM — 08:00 PM
Wednesday10:00 AM — 08:00 PM
Thursday10:00 AM — 08:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Diagonal 6 13-01, Guatemala City, Guatemala

Insights

Demographics and Catchment

Zona 10 hosts over 100,000 residents, mainly upper-middle to high-income professionals, families, and expatriates aged 25-50 with average monthly household incomes of Q50,000-Q100,000. The 5 km radius covers 1.5 million people with 1.5% annual growth, average age of 28 years, 4.5 persons per household, and 30% urban density. This profile supports premium retail, driving robust traffic in fashion, dining, and entertainment from female and family demographics. Low unemployment at 2.5% and 4.5% GDP growth in 2025 enhance spending power, estimated at USD 1,200 annually per consumer, though seasonal tourism variations could influence visit consistency.

Competition and Market Risks

Oakland Mall faces competition from upscale venues like Plaza Fontabella and open-air Cayala within 5 km, which offer comparable tenant mixes and amenities, alongside over 20 major centers citywide. Fashion and accessories categories show 15-20% saturation risks, while 60% e-commerce penetration exerts moderate pressure on non-essential goods sales. Despite 95% occupancy mitigating low vacancy, urban traffic congestion leads to up to 20-minute peak-hour delays, potentially fragmenting footfall during promotional events. Broader economic uncertainties and 4-5% inflation may temper the projected 10-12% annual sales growth, necessitating differentiated merchandising for sustained performance.

Lease Terms and Operational Factors

Leases typically span 5 years with escalations linked to inflation and renewal options, maintaining low 5% vacancy risk in a stable market. Rents for ground-floor spaces average Q150-Q250 per square meter monthly, equivalent to about USD 20, with additional 10-15% common area maintenance fees. Operational strengths include 3,600 parking spaces, high security standards, and frequent marketing events, bolstered by 2023 expansions enhancing family amenities. However, the 2008 origins imply ongoing infrastructure maintenance needs and elevated utility costs; limited build-out allowances for new tenants and higher operational expenses present challenges, though high standards benchmark favorably against city peers in footfall quality and rent sustainability.

Building Details

Property Type
Super Regional
Gross Leasable Area
80,000
Year Built
2008
Parking Spaces
1200
Average Monthly Footfall
583,333
Owner
Spectrum
Anchor Tenants
Simán, Cinépolis, La Torre, H&M

Detailed Market Analytics

Primary Catchment Area
Zona 10 Area
Secondary Catchment Area
Greater Guatemala City Area
Catchment area population
150,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
3.8 People
Education level (tertiary)
65.0 %

Median household income
24,000 USD per year
Unemployment rate
2.2 %
Cost of living index
45 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
350 USD per capita per year
Spending on groceries
450 USD per capita per year
Spending on electronics
200 USD per capita per year

Annual foot traffic
7,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 USD per year

Number of retail stores
170 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per zone
Tenant diversity
High Level
Unique Concepts
15.0 %

Gross Leasable Area
80,000 sqm
Number of Levels
6 Levels
Average rent per square meter
35 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Medium Level
Available retail space
2,800 Square meters

Proximity to main roads
Direct Access
Public transport access
High Level
Parking spaces
1,200 Spaces
Pedestrian traffic
High Level

E-commerce competition
Medium Level
Click-and-collect adoption
30.0 %
Internet penetration
60.0 %

Retail crime rate
Low Level
Security measures
Advanced Level

Promotional events
Monthly Frequency
Loyalty program penetration
40.0 %
Digital signage presence
High Level

Projected foot traffic growth
3.0 %
New tenant pipeline
10 Tenants
Mall expansion plans
Ongoing Status
City Snapshot
Guatemala City

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Guatemala City.

Top retail destinations across Guatemala.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Guatemala City

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info