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Oakland Mall, situated at Diagonal 6, 13-01 Zona 10, Guatemala City, opened in 2008 as a premium six-floor retail center with 274,000 square meters of gross leasable area and approximately 170 tenants. Anchor stores include Simán, Cinépolis, La Torre, and H&M, complemented by international fashion brands like Zara, Bershka, Pull and Bear, and categories spanning electronics, home goods, luxury items, and diverse dining options from fast-casual to a food court with Guatemalan and global cuisines.
Amenities feature a multiplex cinema, aquarium, and childrens play areas, promoting family-oriented traffic. Occupancy reaches nearly 95%, exceeding the 85-90% average for premium malls. Daily footfall estimates 10,000-15,000 visitors, yielding 10 million annually with 120-minute average dwell time and Q600-Q900 per-visit sales, 30% above national averages in a sector forecasted for 6% annual growth through 2030.
Ground-floor rents range Q150-Q250 per square meter monthly, plus 10-15% common area fees. The catchment area within 5 km encompasses 1.5 million residents in affluent Zona 10, targeting upper-middle to high-income professionals and families aged 25-50 with household incomes of Q50,000-Q100,000 monthly. As an upscale destination owned by Spectrum, it holds strong market position through brand loyalty, central location, and 2023 expansions, offering leasing advantages like flexible terms and high footfall quality amid moderate e-commerce impact, though challenged by urban traffic and nearby competition.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment
Zona 10 hosts over 100,000 residents, mainly upper-middle to high-income professionals, families, and expatriates aged 25-50 with average monthly household incomes of Q50,000-Q100,000. The 5 km radius covers 1.5 million people with 1.5% annual growth, average age of 28 years, 4.5 persons per household, and 30% urban density. This profile supports premium retail, driving robust traffic in fashion, dining, and entertainment from female and family demographics. Low unemployment at 2.5% and 4.5% GDP growth in 2025 enhance spending power, estimated at USD 1,200 annually per consumer, though seasonal tourism variations could influence visit consistency.
Competition and Market Risks
Oakland Mall faces competition from upscale venues like Plaza Fontabella and open-air Cayala within 5 km, which offer comparable tenant mixes and amenities, alongside over 20 major centers citywide. Fashion and accessories categories show 15-20% saturation risks, while 60% e-commerce penetration exerts moderate pressure on non-essential goods sales. Despite 95% occupancy mitigating low vacancy, urban traffic congestion leads to up to 20-minute peak-hour delays, potentially fragmenting footfall during promotional events. Broader economic uncertainties and 4-5% inflation may temper the projected 10-12% annual sales growth, necessitating differentiated merchandising for sustained performance.
Lease Terms and Operational Factors
Leases typically span 5 years with escalations linked to inflation and renewal options, maintaining low 5% vacancy risk in a stable market. Rents for ground-floor spaces average Q150-Q250 per square meter monthly, equivalent to about USD 20, with additional 10-15% common area maintenance fees. Operational strengths include 3,600 parking spaces, high security standards, and frequent marketing events, bolstered by 2023 expansions enhancing family amenities. However, the 2008 origins imply ongoing infrastructure maintenance needs and elevated utility costs; limited build-out allowances for new tenants and higher operational expenses present challenges, though high standards benchmark favorably against city peers in footfall quality and rent sustainability.
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Guatemala City
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