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Centro Comercial Escala Carretera A El Salvador is a neighborhood shopping center located in Guatemala City along the Carretera A El Salvador route. Opened in 2007 and owned by Grupo Eskala, it spans 8,000 square meters of gross leasable area across two levels with 500 parking spaces. The property features 25 stores, anchored by a Paiz supermarket and banks, with a tenant mix emphasizing everyday shopping (40 percent of visits), dining (35 percent), and home decor (25 percent).
Occupancy stands at 95 percent, indicating strong demand in a market with 15 competing malls citywide. Average monthly footfall reaches 166,666 visitors, with an average dwell time of 45 minutes and annual spend per visitor around 400 USD.
Rent levels average 10 USD per square meter per month, positioning it as an affordable option for mid-tier retailers. The surrounding area has a population of 100,000 within 5 kilometers, growing at 1.5 percent annually, with an average age of 25 years and household size of 4.4 persons; however, only 20 percent are middle-class, reflecting a predominantly lower-income demographic with average annual income of 7,200 USD.
Accessibility includes public transport options and direct road access, though infrastructure is rated medium.
Market position as a convenience-oriented center benefits from low competition intensity and medium tenant diversity, including some international brands.
Leasing advantages include average space sizes of 500 square meters and expansion potential with 4 percent annual growth projections. Drawbacks encompass aging infrastructure since 2007, potential saturation in essential goods categories, and competition from larger upscale malls like Oakland Mall or Zona Pradera, which draw higher footfall (city total 50 million annual visits). Economic factors such as 2.3 percent inflation and a cost of living index of 45 (versus US 100) support stable operations but limit premium retail viability.
Consumer spending averages 1,000 USD yearly on apparel, 200 USD on dining, and 1,200 USD on entertainment, aligning with the centers focus. Safety is medium with security measures in place, and digital trends show 70 percent influence from online engagement, suggesting hybrid retail strategies.
Overall, it suits budget-conscious retailers targeting families and daily needs in a growing urban periphery, though risks include demographic constraints and broader market e-commerce shifts.
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Hours of Operation
Hours
| Monday | 10:00 AM — 08:00 PM |
| Tuesday | 10:00 AM — 08:00 PM |
| Wednesday | 10:00 AM — 08:00 PM |
| Thursday | 10:00 AM — 08:00 PM |
| Friday | 10:00 AM — 08:00 PM |
| Saturday | 10:00 AM — 08:00 PM |
| Sunday | 10:00 AM — 08:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Accessibility
The catchment area within 5 kilometers includes 100,000 residents with a 1.5 percent annual growth rate, average age of 25 years, and household size of 4.4 persons. Middle-class representation is 20 percent, with average annual income at 7,200 USD, indicating a young, family-oriented but lower-income profile suitable for value-driven retail. Accessibility features direct road access via Carretera A El Salvador and public transport availability, supported by 500 parking spaces. However, medium infrastructure quality may pose challenges for high-volume traffic, and proximity to urban sprawl could affect peak-hour congestion. These factors support steady local footfall of 166,666 monthly visitors but limit appeal for luxury or high-end brands amid economic pressures like 2.3 percent inflation.
Tenant Mix and Competition
With 25 stores, the tenant mix centers on essentials via Paiz supermarket and banks as anchors, complemented by dining and home decor options, achieving medium diversity and some international brand presence. Competition level is low within the immediate vicinity, but the broader Guatemala City retail landscape includes 15 malls with 50 million annual visits, where larger venues like Oakland Mall dominate upscale segments. This positions Escala as a convenience hub, reducing direct rivalry in budget categories yet exposing risks from market saturation in groceries and casual dining. Strengths include 95 percent occupancy and 20 percent traffic growth, though weak categories in fashion or entertainment may hinder broader appeal.
Leasing Terms and Performance Metrics
Average rent of 10 USD per square meter per month on 500-square-meter spaces offers cost-effective entry for mid-market tenants, with 5 percent vacancy and medium leasing terms. Performance metrics show 95 percent occupancy, 45-minute average dwell time, and 400 USD annual spend per visitor, reflecting solid operational quality. Growth potential at 4 percent annually supports expansion, bolstered by family-friendly amenities and events. Risks involve aging infrastructure from 2007 construction, potentially increasing maintenance costs, and e-commerce adoption at medium levels with 70 percent digital influence, which could erode physical sales in saturated markets. Balanced against citywide benchmarks, it provides practical opportunities for stable, low-risk leasing in a convenience-focused environment.
Building Details
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Guatemala City
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City Snapshot
Guatemala City
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