Supersquare Mall Photo Gallery

The primary catchment area for Supersquare Mall encompasses South Jakarta's Kebayoran Baru and surrounding neighborhoods, with a population of over 500,000 residents aged 25-45, predominantly white-collar workers in finance and tech sectors. Household incomes average IDR 20 million monthly, per Knight Frank's 2025 Jakarta Retail Overview, fostering demand for mid-range apparel and casual dining. Annual footfall estimates reach 12 million visitors, driven by weekend peaks and proximity to office hubs, though weekday traffic dips due to remote work trends. This profile supports stable sales for everyday essentials but limits high-end luxury performance compared to upscale malls like Pacific Place.

Supersquare faces intense rivalry from established centers such as Grand Indonesia (250,000 sqm, 95% occupancy) and Senayan City, which together capture 30% of Jakarta's premium retail market share according to JLL's Q4 2024 report. While Supersquare's mid-tier positioning differentiates it with affordable options, overlapping fashion tenants lead to 15-20% sales cannibalization in shared categories. Greater Jakarta's retail vacancy stabilized at 26% in Q1 2025 per Colliers, but saturation in F&B (45% of total space citywide) pressures margins. Strengths include lower entry rents, aiding smaller brands, yet weaknesses like limited international anchor draws hinder differentiation in a market with 50+ active malls.

Base rents at Supersquare range from IDR 450,000 for upper-level spaces to IDR 650,000 for ground-floor primes, with turnover rents at 8-10% of sales, aligning with Jakarta's 0.5% Q2 2025 uplift per JLL data. Leases typically span 3-5 years with escalation clauses of 5-7% annually, offering flexibility for pop-ups but exposing tenants to inflation risks. Key challenges include high service charges (IDR 150,000/sqm) covering security and maintenance, and potential infrastructure upgrades amid Jakarta's aging retail stock. Competition from e-commerce giants like Shopee erodes physical sales by 10-15% yearly, per Savills insights, while traffic access issues during peak hours reduce conversion rates by up to 20%. Balanced by strong occupancy recovery to 85%, it suits resilient categories like groceries over volatile fashion.