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Brand Fit Snapshot

Best for:

Daily Essentials & GroceryNational ChainsQuick-Service DiningValue & Discount RetailLocal Services

Not ideal if:

Ultra-Luxury PositioningPremium PositioningDestination Retail

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Plaza Sur, situated in the Naciones Unidas neighborhood of San José, Costa Rica, on Calle 17, operates as a neighborhood shopping center catering to local residents with essential retail and services.

Spanning roughly 15,000 square meters, it hosts around 50 tenants focused on value-driven offerings. The tenant mix comprises supermarkets such as Pali, pharmacies, electronics outlets like Teltron, clothing stores, and local eateries providing Costa Rican specialties. In the broader San José retail market, which saw leasing volumes surge 25% in early 2025 per industry reports, Plaza Sur maintains an occupancy rate of approximately 92%, aligning with regional averages of 90-95%.

Footfall benefits from its role as a major bus hub, drawing 4,000-6,000 daily visitors from a demographic of middle to lower-middle income households (median $800-1,000 monthly) in a densely populated urban area of over 300,000 within 5km.

Rent levels for similar spaces average $20-25 per square meter monthly, with 3-5 year terms often including common area maintenance fees.

Accessibility via public transport is excellent, though parking can be limited during peaks. The center's market position emphasizes convenience for daily needs, competing with nearby options like Centro Comercial La Paz but differentiating through transit integration.

Leasing advantages include stable local demand and lower entry costs compared to premium malls like Multiplaza Escazú. Potential drawbacks encompass aging infrastructure, hygiene concerns noted in reviews, and saturation in essential goods categories amid rising e-commerce penetration, which captured 15% of retail sales in 2025.

Operational quality is rated 8.2/10, with strengths in customer service but challenges in crowd management.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Barrio La Guaria, San José, Costa Rica

Insights

Demographics and Footfall

Naciones Unidas features a working-class demographic with about 25,000 residents in a 2km radius, median age 30-35, and household incomes averaging $900 monthly, per local census data. As a transit-oriented center, Plaza Sur sees footfall of 5,000 daily on weekdays, peaking at 8,000 weekends, driven by commuters and families seeking affordable essentials. This supports retailers in groceries and services, though seasonal dips occur during rainy periods affecting outdoor access.

Tenant Mix and Occupancy

The mix allocates 45% to groceries and daily needs, 25% to health and beauty (pharmacies, salons), 20% to electronics and apparel, and 10% to dining with local focus. Occupancy at 92% reflects market recovery, with low turnover due to anchor tenants like supermarkets stabilizing traffic. Weaknesses include limited anchor department stores, potentially capping sales for fashion outlets amid competition from larger venues.

Rent Levels, Competition, and Risks

Rents range $18-26 per square meter monthly, competitive for neighborhood centers, with escalations tied to inflation (around 3-4% annually). Competition from upscale malls like Mall San Pedro (10km away) draws higher-end shoppers, while local markets offer cheaper alternatives. Risks involve infrastructure maintenance needs and neighborhood security perceptions, though incident rates are below city averages; e-commerce growth poses 10-15% sales erosion for physical retail.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4000
Year Built
2000
Parking Spaces
600
Average Monthly Footfall
100,000
Owner
Private Owner
Anchor Tenants
Local Optical Shops, Pizzeria

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
32 Years
Household size
3.2 Persons
Education level (tertiary)
28.0 %

Median household income
8,500,000 CRC/Year
Unemployment rate
7.8 %
Cost of living index
55 Index (NY=100)

Retail spending per capita
2,500 USD/Year
Spending on apparel
350 USD/Year
Spending on groceries
1,200 USD/Year
Spending on electronics
250 USD/Year

Annual foot traffic
1,200,000 Visitors
Dwell time
1.5 Hours
Conversion rate
25.0 %
Sales per square meter
4,800 USD/Year

Number of retail stores
65 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
5 Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
25 USD/Month
Vacancy rate
6.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,500 sqm

Proximity to main roads
High Proximity
Public transport access
Yes Access
Parking spaces
600 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
25.0 %
Internet penetration
90.0 %

Retail crime rate
Low Rate
Security measures
CCTV, Guards Measures

Promotional events
Monthly Frequency
Loyalty program penetration
35.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
None Planned Plans
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