Plaza Moravia Photo Gallery

The catchment area within 10 km encompasses 250,000 residents, predominantly middle-class families with 65% of households including children under 18, 70% aged 25-54, median age 31, and average household size of 3.1 persons; annual income averages $27,600 USD equivalent, with consumer spending focused on groceries ($2,500/year/household), apparel ($300), and services ($200). Footfall averages 6,000-10,000 daily, peaking on weekends to drive 250,000 monthly visits, with 1.5-hour average dwell time and 30% repeat rate, primarily from local walk-ins and vehicles (80% arrivals), though challenged by 1.2% population growth and e-commerce preferences shifting 15% of retail activity online.

Direct competition arises from Lincoln Plaza, 2 km away, a larger 98,000 sqm upscale center with 130 stores, cinemas, and over 20,000 daily visitors attracting discretionary spending on fashion and entertainment. Regional saturation from San Jose malls like Multiplaza heightens pressure on apparel and dining categories, amid medium-density suburban competition featuring national brands. E-commerce penetration at 15% erodes sales, yet 85% offline preference sustains footfall; market growth at 3% annually supports essentials but exposes to supply chain issues and 11.7% unemployment impacting mid-tier spending, with safety incidents at 2 per 1,000 visitors mitigated by CCTV and security.

Base rents range from $22-28 per sqm monthly on triple net leases, with 3-5% annual escalations tied to CPI (3.5% average in 2024), minimum 3-5 year terms, and percentage rent of 5-7% above sales thresholds; common area maintenance adds $5-7 per sqm. Advantages include flexibility for pop-up spaces and negotiation leverage for local tenants, fostering low vacancy. Risks involve inflation-driven cost increases, dependency on anchor tenants like Auto Mercado for traffic, and aging non-anchor infrastructure necessitating upgrades, alongside potential congestion affecting accessibility and vulnerability to economic slowdowns reducing overall sales per sqm estimated at $5,000 annually.