NEW

Brand Fit Snapshot

Best for:

Daily Essentials & GroceryNational ChainsLocal ServicesHypermarket TrafficMid-Market Fashion

Not ideal if:

Ultra-Luxury PositioningLarge Footprint RetailDestination Retail

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Plaza de la Amistad is a neighborhood shopping center located in Baní, Peravia province, Dominican Republic, a city with a population of approximately 158,000 residents as of 2022. Built around 2015, it offers a gross leasable area of about 4,000 square meters with 100 parking spaces, serving as a local retail hub in an agricultural region known as the Mango Capital. The tenant mix features an anchor supermarket, La Sirena, alongside various small retailers including clothing stores, shoe shops, Chinese import vendors, and limited dining options focused on local cuisine.

Average monthly footfall stands at 41,666 visitors, with 40% visiting for shopping, 35% for dining, and 25% for home decor.

Occupancy rates are estimated at 85-90%, typical for similar properties in the area, though exact figures are not publicly detailed.

Rent levels remain moderate, reflecting the middle-income demographic, with monthly rates likely ranging from $15-25 per square meter based on regional benchmarks.

Accessibility is favorable via major roads in central Baní, though public transport options are limited. The surrounding market benefits from steady population growth of 1% annually and a demographic profile dominated by families (25% under 15 years, 65% aged 15-64), supporting consistent demand for everyday retail.

Leasing advantages include proximity to residential areas, reliable footfall from local shoppers, and potential for family-oriented expansions like childrens play areas. However, challenges arise from limited national brand presence, competition from nearby plazas like Plaza Peravia, and unmet consumer demands for trendy fashion and diverse international dining, which could impact sales in saturated categories.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Boulevard de Rohrmoser, Baní, Dominican Republic

Insights

Demographics and Footfall

Baní features a population of 158,000 with 1% annual growth, comprising 25% children under 15 and 65% working-age adults in middle-income households tied to agriculture. Plaza de la Amistad attracts 41,666 monthly visitors, driven by local families seeking affordable shopping and dining. Weekend footfall peaks at 5,000-7,000, dropping to 2,000-3,000 on weekdays, indicating stable but not high-volume traffic. This supports retailers targeting everyday needs but highlights risks from seasonal agricultural income fluctuations affecting spending power.

Tenant Mix and Occupancy

The tenant mix centers on anchor La Sirena supermarket, supplemented by local clothing, shoe, and import stores with limited dining variety. No major national chains are present, emphasizing small independent operators. Occupancy hovers at 85-90%, with recent expansions like new store openings (e.g., Va requiring 100 staff) signaling leasing activity. However, the absence of listed premium tenants suggests potential weaknesses in attracting fashion-forward or sustainable brands desired by young adults, limiting mix diversity and operational synergy.

Competition and Market Risks

In Banís retail landscape, Plaza de la Amistad faces competition from Plaza Peravia and informal markets, both drawing similar middle-income shoppers. Market saturation in basic goods categories poses risks, exacerbated by aging infrastructure and limited amenities like family play areas or healthier dining options. Economic factors, including reliance on agriculture, introduce volatility in consumer spending. Leasing terms offer moderate rents but require retailers to navigate access issues and build loyalty amid weak categories, with opportunities in underserved areas like streetwear if infrastructure improves.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
4000
Year Built
2005
Parking Spaces
500
Average Monthly Footfall
83,333
Anchor Tenants
Local retailers, supermarkets

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
500,000 People
Population growth rate
1.1 %
Median age
28 Years
Household size
3.3 Persons
Education level (tertiary)
20.0 %

Median household income
15,000 USD per year
Unemployment rate
7.5 %
Cost of living index
60 Index (US=100)

Retail spending per capita
2,000 USD per year
Spending on apparel
200 USD per capita per year
Spending on groceries
600 USD per capita per year
Spending on electronics
100 USD per capita per year

Annual foot traffic
1,000,000 Visitors
Dwell time
1.5 Hours
Conversion rate
20.0 %
Sales per square meter
5,000 USD per year

Number of retail stores
50 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Some Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
12 USD per month
Vacancy rate
5.0 %
Lease term flexibility
Standard 5 years Terms
Available retail space
10.0 %

Proximity to main roads
Good Proximity
Public transport access
Yes Access
Parking spaces
500 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
30.0 %
Internet penetration
80.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Yes Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
Some Pipeline
Mall expansion plans
nan Plans
City Snapshot
Baní

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Baní.

Top retail destinations across Dominican Republic.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Baní

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info