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Plaza Liberia is a single-level shopping center in Liberia, Guanacaste, Costa Rica, built in 2003 with 20,000 sqm gross leasable area and 50 stores. It positions as a convenience-focused retail hub near Daniel Oduber International Airport, serving a catchment of 150,000 residents within 10 km, with 2.5% annual population growth, average age 31, household size 3.1, and monthly income of 3,000 USD.
Tenant mix features anchors Jumbo supermarket, Universal department store, and Multicines Liberia cinema, with high diversity across groceries (40%), fashion, dining (35% visitor driver), and entertainment. Occupancy at 6% provides 1,200 sqm available space, with footfall of 83,333 monthly (1.2 million annually), average dwell time 45 minutes. Rents average 18 USD per sqm monthly, offering medium leasing flexibility and expansion for 6 new tenants at 4% growth.
Market factors include medium competition from nearby centers like Centro Comercial Guanacaste, high e-commerce penetration (35-85% impact), and tourism dependency causing seasonal fluctuations.
Accessibility benefits from 400 parking spaces and highway proximity, though aging infrastructure and 7.4% unemployment present operational risks. Leasing suits budget retailers targeting families and essentials, but discretionary categories face saturation and demand variability.
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Hours of Operation
Hours
| Monday | 08:00 AM — 09:00 PM |
| Tuesday | 08:00 AM — 09:00 PM |
| Wednesday | 08:00 AM — 09:00 PM |
| Thursday | 08:00 AM — 09:00 PM |
| Friday | 08:00 AM — 09:00 PM |
| Saturday | 08:00 AM — 09:00 PM |
| Sunday | 08:00 AM — 09:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Catchment area within 10 km includes 150,000 residents with average age 31 years, household size 3.1, and average monthly income 3,000 USD. Population grows at 2.5% annually, but 7.4% unemployment tempers discretionary spending on apparel (250 USD per capita yearly) and home goods. Footfall averages 83,333 monthly visitors, with 40% for shopping and 35% for dining, peaking during tourist seasons near beaches and airport, though off-peak dips affect performance.
Tenant Mix and Competition
Tenant mix offers high diversity at medium density, anchored by Jumbo supermarket, Universal department store, and Multicines cinema, covering groceries, fashion, and entertainment. However, saturation in basic categories like groceries and fashion limits new entries. Medium competition from Plaza Real Liberia and Centro Comercial Guanacaste, plus high e-commerce influence (35-85% sales impact), pressures non-essential retail, requiring differentiation through local or tourist-oriented offerings.
Lease Terms and Risks
Rents at 18 USD per sqm monthly with medium flexibility, typical 3-5 year terms, and 8-10% annual escalations; CAM fees around 3-5 USD per sqm. Low 6% occupancy signals availability but highlights sustainability issues amid 15 annual events boosting 25% engagement. Risks include aging 2003 infrastructure, medium security, tourism seasonality causing 20-30% footfall variability, and market saturation, advising caution for high-end or discretionary tenants.
Building Details
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City Snapshot
Liberia
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City Snapshot
Liberia
Comprehensive market intelligence for retail expansion in this city
