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Centro Comercial Guanacaste is a mid-sized shopping center located in central Liberia, capital of Guanacaste province, Costa Rica, with a gross leasable area of 25,000 sqm on one level, constructed in 2008. Positioned near Daniel Oduber International Airport handling 1.5 million passengers annually and major highways, it offers strong accessibility via public transport and 500 parking spaces, though airport-related congestion occurs.
The catchment area covers 70,000 residents within 5 km, including Liberia's 65,000 population growing at 1.2% yearly, with median age 28-30, average household income $800-1,200 monthly from agriculture, tourism, and services. Shopper demographics blend 70% budget-conscious locals and 30% transient tourists/expats, emphasizing essential and family-oriented spending.
Tenant mix allocates 40% to groceries and daily needs anchored by Pali supermarket and Perimercados Jumbo, 30% to fashion and accessories via local brands and boutiques, 20% to food and beverage with quick-service options, and 10% to services like banks and salons, totaling about 60 stores. Occupancy holds at 88%, above secondary city averages, reflecting operational stability. Average footfall reaches 3,000-5,000 daily or 100,000 monthly, peaking to 7,000 in December-April tourist season, with 45-minute dwell times and $15-25 transaction values.
As a neighborhood convenience hub, it benefits from tourism adjacency and 4-5% regional GDP growth, but competes with malls like Plaza Real and faces online retail pressures.
Leasing advantages encompass competitive rents of $12-18 per sqm monthly, flexible 3-5 year terms with 8-10% escalations, and low 5% vacancy, ideal for small retailers targeting everyday needs, though seasonal variability and aging infrastructure present challenges.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The primary demographic comprises middle-income families in Liberia, with median age 28, household size 3.5 persons, and monthly income $800-1,200, prioritizing groceries ($1,800 annual household spend) and apparel ($200 per capita). Footfall averages 3,000-5,000 daily, equating to 100,000 monthly visitors, with anchors driving 50% of traffic; peaks to 7,000 during December-April tourist influx from airport and nearby beaches add 30% transient shoppers, but off-season dips introduce revenue variability for non-essential categories.
Tenant Mix and Competition
Tenant mix emphasizes convenience with 40% groceries (Pali, pharmacies), 30% local fashion boutiques, 20% quick-service eateries, and 10% services, appealing to family shoppers but lacking international anchors that could boost fashion sales. Competition includes two malls within 20 km, such as larger Plaza Real, plus rising online penetration (20%); 88% occupancy signals market resilience in secondary location, yet saturation in daily needs categories and limited high-end options may constrain growth for premium retailers.
Leasing Terms and Operational Risks
Base rents average $12-18 per sqm monthly, with 3-5 year leases featuring 8-10% annual escalations and $3-5/sqm CAM fees, providing affordable entry for emerging tenants amid 5% vacancy and medium demand. Risks encompass aging pre-2010 infrastructure potentially requiring tenant fit-outs, tourism dependency causing 20-30% footfall fluctuations, and economic vulnerabilities like 12% unemployment; strong safety (CCTV, guards) and marketing support retention, but category alignment is key to mitigate competition and seasonal challenges.
Building Details
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City Snapshot
Liberia
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City Snapshot
Liberia
Comprehensive market intelligence for retail expansion in this city
