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Centro Comercial Vista Hermosa is a neighborhood shopping center at 20 Calle 25-85, Zona 15, Vista Hermosa II, Guatemala City, with 15,000 sqm GLA across 2 levels. It targets the upscale Zona 15 residential area, home to high-income professionals and families.

Tenant mix comprises 25 stores emphasizing convenience: Paiz supermarket, Banrural bank, Astral Vestidos as anchors, plus pharmacies, bakeries, beauty salons, and gift shops. Occupancy for similar centers stands at 85-90%, with rents averaging Q18-25 per sqm monthly, escalating 5% annually, plus 8-10% overage. Footfall estimates 1,000-2,000 daily visitors for errands, totaling around 400,000 annually, with 45-minute dwell time and 30% conversion rate.

As a community hub, it leverages local demand amid 4-5% annual retail growth in Guatemala City, but trails larger malls in sales per sqm by 10-15%. Leasing benefits include flexible 50-200 sqm spaces, 3-5 year terms, and stable anchor renewals. Drawbacks encompass 2005-era infrastructure needing updates, moderate parking limiting access, and vulnerability to e-commerce in non-essentials. Zona 15's 15% higher disposable incomes aid stability, yet grocery and banking saturation poses challenges.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

1a. Calle 18-83, Guatemala City, Guatemala

Insights

Demographics and Footfall

Zona 15 within 5km radius has 250,000 residents, 1.5% growth, average age 25 years, 4.2 persons per household, 8,000 USD annual income, 2.5% unemployment, purchasing power index 45. Consumer spending includes 600 USD/year on groceries, 100 USD on apparel, 1,200 USD on dining. Footfall averages 1,500 daily visitors focused on local errands, with 400,000 annual visits, 45-minute dwell, 30% conversion, and 2,000 USD sales per sqm, supporting steady but volume-limited performance versus citywide broader draws.

Competition and Market Risks

Faces competition from Plaza Fontabella (1.2 miles away, 95% occupancy, 5,000+ daily visitors, superior international brands) and Oakland Mall in Zona 10. Zona 15 vacancy at 8%, but neighborhood centers risk 10-20% in secondary spaces without repositioning. Market saturation in supermarkets and banks limits expansion; e-commerce erodes non-essentials; gentrification may shift traffic to premium formats if infrastructure lags, per 2024 JLL and CRE reports noting 4-5% sector growth but lower sales efficiency.

Lease Terms and Operational Quality

Rents Q18-25/sqm/month for prime spaces (15 USD average), 3-5 year NNN leases with 5% escalations and sales overage. Built 2005, features basic maintenance but aging facilities raise utility costs and capex needs; 200 parking spots provide moderate access via major avenues, though public transport is limited. TripAdvisor 3.7/5 rating highlights food court upgrade potential. Strengths in essential low-turnover leasing; weaknesses in lacking entertainment or fashion, constraining tenant synergies and appeal for lifestyle retailers.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
8000
Year Built
2005
Parking Spaces
200
Average Monthly Footfall
33,333
Owner
Unknown
Anchor Tenants
Paiz supermarket, Banrural bank, Astral Vestidos

Detailed Market Analytics

Primary Catchment Area
5 km Radius
Secondary Catchment Area
10 km Radius
Catchment area population
250,000 People
Population growth rate
1.5 %
Median age
25 Years
Household size
4.2 Persons
Education level (tertiary)
30.0 %

Median household income
8,000 USD/year
Unemployment rate
2.5 %
Cost of living index
45 Index (US=100)

Retail spending per capita
1,200 USD/year
Spending on apparel
100 USD/year
Spending on groceries
600 USD/year
Spending on electronics
150 USD/year

Annual foot traffic
400,000 Visitors
Dwell time
45 Minutes
Conversion rate
30.0 %
Sales per square meter
2,000 USD

Number of retail stores
25 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Local brands and services Concepts

Gross Leasable Area
8,000 sqm
Number of Levels
2 Levels
Average rent per square meter
15 USD/month
Vacancy rate
8.0 %
Lease term flexibility
Medium Flexibility
Available retail space
1,000 sqm

Proximity to main roads
High Proximity
Public transport access
Good Access
Parking spaces
200 Spots
Pedestrian traffic
Moderate Traffic

E-commerce competition
Increasing Competition
Click-and-collect adoption
20.0 %
Internet penetration
60.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Monthly Events
Loyalty program penetration
10.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
nan Plans
City Snapshot
Guatemala City

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Guatemala City

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