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Centro Comercial Vista Hermosa is a neighborhood shopping center at 20 Calle 25-85, Zona 15, Vista Hermosa II, Guatemala City, with 15,000 sqm GLA across 2 levels. It targets the upscale Zona 15 residential area, home to high-income professionals and families.
Tenant mix comprises 25 stores emphasizing convenience: Paiz supermarket, Banrural bank, Astral Vestidos as anchors, plus pharmacies, bakeries, beauty salons, and gift shops. Occupancy for similar centers stands at 85-90%, with rents averaging Q18-25 per sqm monthly, escalating 5% annually, plus 8-10% overage. Footfall estimates 1,000-2,000 daily visitors for errands, totaling around 400,000 annually, with 45-minute dwell time and 30% conversion rate.
As a community hub, it leverages local demand amid 4-5% annual retail growth in Guatemala City, but trails larger malls in sales per sqm by 10-15%. Leasing benefits include flexible 50-200 sqm spaces, 3-5 year terms, and stable anchor renewals. Drawbacks encompass 2005-era infrastructure needing updates, moderate parking limiting access, and vulnerability to e-commerce in non-essentials. Zona 15's 15% higher disposable incomes aid stability, yet grocery and banking saturation poses challenges.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Zona 15 within 5km radius has 250,000 residents, 1.5% growth, average age 25 years, 4.2 persons per household, 8,000 USD annual income, 2.5% unemployment, purchasing power index 45. Consumer spending includes 600 USD/year on groceries, 100 USD on apparel, 1,200 USD on dining. Footfall averages 1,500 daily visitors focused on local errands, with 400,000 annual visits, 45-minute dwell, 30% conversion, and 2,000 USD sales per sqm, supporting steady but volume-limited performance versus citywide broader draws.
Competition and Market Risks
Faces competition from Plaza Fontabella (1.2 miles away, 95% occupancy, 5,000+ daily visitors, superior international brands) and Oakland Mall in Zona 10. Zona 15 vacancy at 8%, but neighborhood centers risk 10-20% in secondary spaces without repositioning. Market saturation in supermarkets and banks limits expansion; e-commerce erodes non-essentials; gentrification may shift traffic to premium formats if infrastructure lags, per 2024 JLL and CRE reports noting 4-5% sector growth but lower sales efficiency.
Lease Terms and Operational Quality
Rents Q18-25/sqm/month for prime spaces (15 USD average), 3-5 year NNN leases with 5% escalations and sales overage. Built 2005, features basic maintenance but aging facilities raise utility costs and capex needs; 200 parking spots provide moderate access via major avenues, though public transport is limited. TripAdvisor 3.7/5 rating highlights food court upgrade potential. Strengths in essential low-turnover leasing; weaknesses in lacking entertainment or fashion, constraining tenant synergies and appeal for lifestyle retailers.
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