Brand Fit Snapshot
Best for:
Not ideal if:
Similar properties you might like:
Quick assessment - takes 30 seconds
AEON Mall Bekasi, located in Hegarmukti, Cikarang Pusat subdistrict, Bekasi Regency, West Java, Indonesia, opened on March 22, 2024, as one of the largest shopping centers in Southeast Asia with a land area of 200,000 square meters and net leasable area of 86,000 square meters. It serves as a key retail destination in the rapidly growing suburban area near Jakarta, targeting middle-income families and industrial workers.
The tenant mix emphasizes a blend of international and local brands, including anchor tenant AEON Supermarket, fashion outlets like Adidas and Afro, dining options such as A&W, and entertainment facilities like cinemas and kids play areas, with over 250 tenants across categories including food and beverage (30%), fashion (25%), services (20%), and leisure (15%). The mall benefits from the expanding Deltamas integrated township, which includes residential, office, and industrial developments, driving potential footfall from a local population exceeding 2 million in Bekasi with average household incomes around IDR 10-15 million monthly.
Occupancy stands at approximately 95% post-opening, supported by competitive rent levels of IDR 600,000 to 1,200,000 per square meter annually, lower than central Jakarta averages.
Accessibility is enhanced by proximity to toll roads and public transport, though traffic congestion remains a challenge.
Market position is strong in the suburban segment, capitalizing on Indonesia's retail growth at 5.6% CAGR through 2030, but faces risks from e-commerce penetration and nearby competition.
Leasing advantages include flexible terms for new entrants and co-creation initiatives with tenants for localized experiences, though drawbacks involve initial high fit-out costs and dependency on regional economic stability in manufacturing sectors.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Bekasi Regency has a population of about 2.6 million, with a young median age of 30 years and growing middle-class households earning IDR 10-15 million monthly, driven by industrial jobs in Cikarang's automotive and manufacturing hubs. The mall draws from local residents, commuters from Jakarta, and expatriates, with 60% family-oriented shoppers seeking affordable lifestyle options. This demographic supports steady demand for everyday retail and family entertainment, but income disparities may limit luxury segment performance, with 40% of visitors from lower-middle income groups preferring value-driven purchases amid rising living costs.
Competitive Landscape
AEON Mall Bekasi competes with established centers like Summarecon Mall Bekasi (GLA 110,000 sqm, 90% occupancy) and Metropolitan Mall (GLA 80,000 sqm), located 10-15 km away, offering similar tenant mixes but less integrated township synergy. Regional saturation is moderate, with suburban retail vacancy at 15-20%, but e-commerce growth (15% market share) erodes physical footfall. Strengths include unique Japanese-inspired concepts and larger scale, potentially capturing 20-25% market share in Cikarang, though risks involve oversupply from new developments like Pakuwon Mall Bekasi, impacting bargaining power for tenants.
Leasing Metrics and Risks
Post-opening occupancy reached 95%, with average footfall estimated at 15,000-20,000 daily visitors in the first year, bolstered by promotional events. Rent levels range from IDR 600,000/sqm/year for anchor spaces to IDR 1,200,000/sqm/year for prime locations, competitive against Jakarta's IDR 1,500,000+ but pressured by economic volatility. Operational quality is high with modern infrastructure, but challenges include aging access roads causing congestion and weak performance in non-essential categories due to inflation. Tenants benefit from data-driven tenant mix optimization, yet face risks from market saturation and supply chain disruptions in Indonesia's retail sector.
Building Details
Detailed Market Analytics
City Snapshot
Bekasi
Comprehensive market intelligence for retail expansion in this city
Other Retail Destinations in Bekasi
Discover more shopping centers in Bekasi.
Popular in Indonesia
Top retail destinations across Indonesia.
Interested in this property?
Choose how you'd like to proceed
Advertise at this property?
Reach high-intent shoppers across digital screens, atria, and experiential placements.
City Snapshot
Bekasi
Comprehensive market intelligence for retail expansion in this city
