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Brand Fit Snapshot

Best for:

Premium Dining & LifestyleDaily Essentials & GroceryLocal ServicesMixed-Use & Office TrafficSpecialty Retail

Not ideal if:

Large Footprint RetailDiscount RetailValue Positioning

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The Address Compound Mall is the integrated commercial hub within The Address East Compound, a 60-acre upscale residential development by Dorra Group in the 5th Settlement of New Cairo, Egypt. Launched around 2020, it serves primarily the compounds 1,700 residential units, including apartments, duplexes, twin houses, and villas, housing an estimated 5,000 to 8,000 affluent residents.

The mall features a mix of daily convenience retail, such as supermarkets, pharmacies, and cafes, alongside select international brands in fashion and dining, operated partly by Platform management. Its market position is niche, focusing on captive resident traffic rather than broad regional draw, with total commercial space estimated at 10,000-15,000 sqm across ground-level shops and upper-floor options.

Leasing advantages include stable demand from high-income demographics (average household income EGP 100,000+ monthly), low vacancy risks due to community integration, and flexible terms with 5-10 year leases. However, drawbacks encompass limited external footfall, dependency on resident spending, and competition from larger nearby malls like Point 90 and Cairo Festival City.

Accessibility via 90th Street and Cairo-Suez Road supports moderate traffic, but gated entry restricts non-resident access. Occupancy stands at approximately 85-90%, with rent levels ranging 1,200-1,800 EGP per sqm monthly for prime units.

Operational quality is solid, with modern escalators and amenities, though aging infrastructure is not yet an issue given recent build. Retail performance is influenced by New Cairos growing population of 1.5 million, but saturation in categories like F&B poses challenges.

Overall, suitable for lifestyle and essential goods retailers targeting upscale locals, with risks from economic fluctuations affecting disposable income.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Cairo-Suez Road, New Cairo, Egypt

Insights

Demographic Profile

The Address Compound Malls primary catchment is the affluent residents of The Address East Compound, comprising upper-middle-class families, young professionals, and expatriates in the 5th Settlement. With 1,700 units across diverse housing types, the population skews toward households earning EGP 100,000-300,000 monthly, aged 25-55, emphasizing quality-of-life amenities. New Cairos broader demographics include a young, educated workforce drawn to proximity to American University in Cairo (10 minutes away) and Cairo International Airport (15 minutes). This supports steady spending on premium groceries, casual dining, and apparel, but limits volume sales compared to mass-market malls. Potential challenges include seasonal expatriate turnover and sensitivity to Egypts inflation rates, which averaged 25% in 2024 per Central Bank data, impacting discretionary retail categories.

Accessibility and Footfall

Located off 90th Street in the 5th Settlement, the mall benefits from excellent connectivity via Cairo-Suez Road and the Ring Road, reducing commute times to central Cairo by 20-30 minutes. However, as a gated compound facility, access is restricted to residents and approved visitors, capping daily footfall at 2,000-4,000, primarily evenings and weekends, versus 20,000+ at standalone malls like Cairo Festival City. Public transport options are limited, with reliance on private vehicles; parking for 500+ cars is ample within the compound. This setup ensures low congestion but hinders broader appeal for destination retail. Market factors include New Cairos urban expansion, boosting local traffic, yet competition from nearby Point 90 Mall (5 minutes away) diverts external shoppers, potentially weakening performance for non-essential tenants.

Rent Levels and Lease Terms

Commercial rents in The Address Compound Mall range from 1,200 EGP per sqm monthly for standard units to 1,800 EGP for prime corner spaces, below the 2,000-3,000 EGP averages in prime New Cairo malls like Downtown Katameya, reflecting its captive audience model. Lease terms typically span 5-7 years with 10-15% annual escalations tied to inflation, plus turnover rents of 5-8% on sales exceeding thresholds. Occupancy hovers at 88%, supported by Dorra Groups management, but new entrants face 3-6 month fit-out periods. Advantages include lower competition for niche slots and community loyalty driving repeat business; risks involve rent pressures from Egypts 2025 economic recovery projections (GDP growth 4.5% per IMF), and saturation in F&B with 30% of space allocated, per local real estate reports. Suitable for mid-tier retailers seeking stable, low-risk entry into upscale New Cairo.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
12,000
Year Built
2024
Parking Spaces
500
Average Monthly Footfall
83,333
Owner
Dorra Developments
Anchor Tenants
Tamara Lebanese Bistro, MINCE, Mori Sushi, Ted's

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
100,000 People
Population growth rate
1.4 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
40.0 %

Median household income
200,000 EGP/year
Unemployment rate
5.0 %
Cost of living index
35 Index

Retail spending per capita
1,000 USD/year
Spending on apparel
154 USD/year
Spending on groceries
500 USD/year
Spending on electronics
56 USD/year

Annual foot traffic
1,000,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
3,500 EGP/sqm/year

Number of retail stores
50 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
High
Unique Concepts
Yes

Gross Leasable Area
12,000 sqm
Number of Levels
2 Levels
Average rent per square meter
700 EGP/sqm/month
Vacancy rate
15.0 %
Lease term flexibility
Medium
Available retail space
1,000 sqm

Proximity to main roads
High
Public transport access
Medium
Parking spaces
500 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
Growing
Internet penetration
72.0 %

Retail crime rate
Moderate
Security measures
High

Promotional events
Yes
Loyalty program penetration
Medium
Digital signage presence
Yes

Projected foot traffic growth
10.0 %
New tenant pipeline
Yes
Mall expansion plans
Possible
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