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Concord Plaza 90 is a mid-tier open-air retail center located on 90th Street in the Fifth Settlement area of New Cairo, Egypt, spanning three floors with a gross leasable area of 18,000 square meters and 54 retail and commercial units. It serves as a community-oriented destination offering convenience-focused retail, including 40% fashion and accessories, 30% food and beverage outlets, and 30% professional services such as medical, financial, and telecom providers, alongside sports centers and outdoor dining.

Anchor tenants include Mokai Restaurant and various retail brands, contributing to a diverse tenant mix that supports cross-shopping. The property benefits from proximity to major roads like the Cairo-Suez Road and residential compounds, with a catchment area population of 750,000, primarily young professionals and families with middle to upper-middle incomes averaging 15,000 EGP per household monthly.

Occupancy stands at 85-90%, with a 5% vacancy rate, reflecting stable demand in East Greater Cairo's retail market, where occupancy averages similar levels amid 2.1% annual population growth. Annual footfall reaches 1.2 million visitors, with peak daily traffic of 5,000-7,000 and an average dwell time of 90 minutes, driven by local pedestrian and vehicular access, though supported by 500 parking spaces.

Leasing advantages include flexible unit sizes from small to medium formats, competitive rents of 900-1,000 EGP per square meter per month, and typical 3-5 year terms with rent-free periods for setup. The mall's market position leverages New Cairo's residential expansion and higher local spending (15-20% above central Cairo averages), but faces challenges from economic volatility and competition from larger venues.

Operational quality is enhanced by security measures and promotional events, though infrastructure upgrades could address traffic congestion risks.

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Hours of Operation

Hours

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Monday10:00 AM — 11:00 PM
Tuesday10:00 AM — 11:00 PM
Wednesday10:00 AM — 11:00 PM
Thursday10:00 AM — 11:00 PM
Friday10:00 AM — 11:00 PM
Saturday10:00 AM — 11:00 PM
Sunday10:00 AM — 11:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

South Teseen Street, 90th Street, New Cairo, Egypt

Insights

Demographic Profile

The primary catchment area within 5 km encompasses over 500,000 residents in New Cairo, extending to 750,000 in the secondary 15 km radius, characterized by a young median age of 28 years, household sizes of 4.2 persons, and 35% tertiary education levels. Over 60% of the population is under 35, with middle to upper-middle income households averaging 15,000 EGP monthly, supporting per capita retail spending of 2,500 EGP annually (800 EGP on apparel, 1,200 EGP on groceries, 500 EGP on electronics). Unemployment is at 7.5%, with 2.1% population growth, fostering demand for convenience retail but sensitive to inflation impacting discretionary purchases.

Competitive Landscape

Concord Plaza 90 operates in a medium-density competitive environment in East Greater Cairo, with regional rivals like Cairo Festival City drawing over 20,000 daily visitors through stronger anchors and broader entertainment. Local saturation in fashion categories poses risks, alongside high e-commerce penetration at 85% internet access and 40% click-and-collect adoption. Sales per square meter average 12,000 EGP annually, with 25% conversion rates, but the mall's community focus limits draw beyond 10 km, requiring retailers to target local traffic patterns and adapt to seasonal variations and online competition for sustained performance.

Leasing Metrics and Risks

Average rents range from 900-1,000 EGP per square meter monthly, aligning with East Cairo benchmarks of 940 EGP, with 1,500 square meters of available space and moderate lease flexibility over 3-5 years, including incentives like initial rent-free periods. Occupancy at 85-90% indicates stability, but economic fluctuations could elevate vacancy to 7.2% as seen in recent trends. Accessibility via major highways is strong, yet traffic congestion and aging infrastructure in surrounding areas present operational challenges, alongside category weaknesses in non-essentials amid market saturation, necessitating resilient models for retailers.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
20,000
Year Built
2015
Parking Spaces
200
Average Monthly Footfall
62,500
Owner
Concord EC
Anchor Tenants
Gold's Gym, Mokai Restaurant, Abu Auf, Orange, United Bank of Egypt, Circle K

Detailed Market Analytics

Primary Catchment Area
10 km
Secondary Catchment Area
30 km
Catchment area population
400,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
3.8 Persons
Education level (tertiary)
35.0 %

Median household income
25,000 EGP per month
Unemployment rate
7.5 %
Cost of living index
30 Index (NY=100)

Retail spending per capita
800 USD per year
Spending on apparel
124 USD per capita
Spending on groceries
450 USD per capita
Spending on electronics
56 USD per capita

Annual foot traffic
750,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
50,000 EGP per year

Number of retail stores
54 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
20,000 sqm
Number of Levels
3 Levels
Average rent per square meter
940 EGP per month
Vacancy rate
8.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,000 sqm

Proximity to main roads
High Qualitative
Public transport access
Moderate Qualitative
Parking spaces
200 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
20.0 %
Click-and-collect adoption
30.0 %
Internet penetration
70.0 %

Retail crime rate
Low Qualitative
Security measures
Standard Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
nan Qualitative
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New Cairo

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