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Point 90 Mall is situated on North 90th Street in New Cairo City, Egypt, adjacent to the American University in Cairo, serving as a community-oriented mixed-use development.
Spanning 36,000 sqm across 5 levels with 26,289 sqm of gross leasable area, it accommodates over 100 stores opened around 2015-2020. The primary catchment area covers a 5 km radius with 1,200,000 residents, featuring young professionals and families (median age 28 years, household size 4.2, 25% tertiary education, median income $6,500).
Tenant mix offers 65% diversity across 15 categories, anchored by H&M, Starbucks, Mothercare, an upscale supermarket, cinema complex, and fashion outlets, emphasizing retail, dining (35% visitor interest), and entertainment. Occupancy stands at 92% with 8% vacancy (2,103 sqm available), supported by a 10-store leasing pipeline. Average rents are $40/sqm (800 EGP/month), exceeding local averages, with moderate lease terms.
Accessibility includes 560 parking spots (up to 1,500 reported), 0.2 km from main roads, public transport access, and high pedestrian traffic. Annual footfall reaches 8 million visitors (5% projected growth), with 20% conversion rate, 90-minute dwell time, and sales of 15,000 EGP/sqm/year.
Market position leverages New Cairo's 1.5% population growth and burgeoning suburb status, but contends with nearby competitors, 80% e-commerce penetration (30% click-and-collect), and 7.3% unemployment.
Leasing advantages encompass high demand for negotiation and frequent promotions (50 events/year, 25% loyalty programs), though premium rents challenge startups, and seasonal fluctuations risk performance.
Operational quality benefits from advanced security and digital signage, yet potential infrastructure aging and category saturation in fashion present drawbacks.
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Hours of Operation
Hours
| Monday | 10:00 AM — 11:00 PM |
| Tuesday | 10:00 AM — 11:00 PM |
| Wednesday | 10:00 AM — 11:00 PM |
| Thursday | 10:00 AM — 11:00 PM |
| Friday | 10:00 AM — 11:00 PM |
| Saturday | 10:00 AM — 11:00 PM |
| Sunday | 10:00 AM — 11:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Catchment Area
Primary catchment within 5 km includes 1,200,000 residents with median age 28, household size 4.2, 25% tertiary education rate, and median income $6,500, driving $1,200 per capita retail spend ($250 apparel, $2,500 EGP groceries). Secondary area to 15 km taps New Cairo expansion for young families and professionals favoring fashion/dining. However, 7.3% unemployment and cost of living index 120 may constrain consistent spending, impacting retail viability amid suburban growth.
Competition and Market Saturation
Medium competitor density with 10 similar-category stores, especially saturated fashion segment, alongside proximate New Cairo malls diluting footfall. High e-commerce (80% internet penetration, 30% click-and-collect) and seasonal summer dips add risks. Strengths lie in anchor tenants and diverse mix supporting 8 million annual visitors, but new entrants face challenges from digital shifts and local saturation affecting category performance.
Lease Terms and Operational Quality
Rents average $40/sqm above area norms, with moderate flexibility; high 92% occupancy and 10-store pipeline enable negotiation for established tenants, though startups may struggle with premiums. Operations feature 90-minute dwell, 50 yearly events, 25% loyalty uptake, advanced security, and digital signage. Drawbacks include potential aging in 2015-built structure, reliance on 5% footfall growth, and economic factors like unemployment influencing lease stability.
Building Details
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New Cairo
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Interested in this property?
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City Snapshot
New Cairo
Comprehensive market intelligence for retail expansion in this city
