Mirage Mall, New Cairo — Stores, Map & Hours

NEW

Brand Fit Snapshot

Best for:

National ChainsOutlet & Off-PriceHypermarket TrafficMid-Market FashionFamily Entertainment

Not ideal if:

Ultra-Luxury PositioningPremium PositioningSmall Format Retail

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Point 90 Mall The Address Compound Mall Concord Plaza Mall

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Mirage Mall in New Cairo is a mid-sized shopping center located in a growing commercial district. The mall offers a mix of local and international brands, along with entertainment and dining options. It is situated in a rapidly developing area, with increasing foot traffic due to the area's ongoing residential and business developments. The mall is well-maintained, but it is not as high-end as other nearby shopping centers, which may affect its appeal to premium retailers.

Its layout is spacious, but signage could be improved to better guide customers to key stores and attractions.

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Hours of Operation

Hours

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Monday	09:00 AM — 12:00 AM
Tuesday	09:00 AM — 12:00 AM
Wednesday	09:00 AM — 12:00 AM
Thursday	09:00 AM — 12:00 AM
Friday	09:00 AM — 12:00 AM
Saturday	09:00 AM — 12:00 AM
Sunday	09:00 AM — 12:00 AM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Moustafa Kamel Axis, New Cairo, Egypt

Insights

Location Development

The surrounding area of New Cairo is undergoing rapid development, with increasing residential and commercial projects that could boost foot traffic in the coming years, making it an appealing location for long-term retail investment.

Retail Mix

While Mirage Mall offers a balanced retail mix, it may not attract high-end brands due to its mid-tier positioning. Retailers looking to target premium shoppers may need to reconsider their presence here.

Foot Traffic

Although the mall sees consistent foot traffic, it tends to be lower compared to more established and high-end centers in the area, which could impact the sales potential of stores relying on high volumes of shoppers.