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City Centre Almaza is a super-regional retail and entertainment complex situated on Cairo International Airport Road in the Sheraton Al Matar area of El Nozha, Heliopolis district, Cairo Governorate, Egypt. Developed by Majid Al Futtaim and opened in September 2019, the property encompasses 103,000 square meters of gross leasable area across two levels, hosting 263 outlets. Anchor tenants include Carrefour hypermarket, Zara, Decathlon sports retailer, a 16-screen VOX Cinemas complex, and Magic Planet family entertainment center.
The tenant mix balances international luxury and mid-market fashion brands such as H&M and Mango with local Egyptian retailers, alongside a diverse food and beverage selection featuring over 50 outlets and a central food court. Entertainment and leisure options enhance dwell time, positioning the mall as a family-oriented destination. It serves a catchment of approximately 3 million residents in East Cairo, characterized by affluent upper-middle-class families, young professionals, and expatriates due to proximity to the international airport and business hubs.
Annual footfall is estimated at 13.9 million visitors, benefiting from the areas growing population and urban expansion.
Accessibility is facilitated by the Ring Road and Autostrad, with 4,000 parking spaces accommodating vehicular traffic. In the broader Cairo retail market as of Q2 2025, the property aligns with stable prime rental rates of EGP 1,000 to 1,500 per square meter annually, reflecting 7.6% year-on-year increases, and occupancy rates exceeding 92%, surpassing the city average of 85% amid declining overall vacancy to 7.2%.
Leasing opportunities offer high visibility and consistent traffic for retailers, supported by modern infrastructure and operational efficiency. However, challenges include market saturation in East Cairo with competing malls, potential access delays from congestion, and macroeconomic factors like inflation affecting disposable income.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 11:00 PM |
| Saturday | 10:00 AM — 11:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The Heliopolis district features a population exceeding 2 million, with a demographic profile dominated by upper-middle-income households, families with children, and business professionals, bolstered by expatriate communities near the airport. Median household income supports mid-to-premium retail spending, with annual per capita retail expenditure in urban Cairo rising 5% to EGP 12,000. Footfall at City Centre Almaza averages 13.9 million annually, driven by weekend peaks and holiday surges, providing reliable exposure for tenants across categories like fashion and F&B, though weekday traffic relies on local commuters.
Tenant Mix and Occupancy
The diversified tenant mix includes 40% fashion and apparel, 25% F&B, 15% electronics and home goods, and 20% leisure and services, with anchors drawing 60% of total traffic. Occupancy remains robust at 93%, above the Cairo retail average, supported by selective leasing and low turnover in a market with 7.2% vacancy. This stability aids retailers in securing long-term leases with predictable revenue, though smaller units may face higher competition for prime locations near entertainment zones.
Accessibility, Competition, and Risks
Strategic location on the Ring Road ensures connectivity to central Cairo and New Cairo, but peak-hour traffic congestion can extend travel times by 20-30 minutes, impacting impulse visits. Competition from nearby Citystars Heliopolis and Cairo Festival City, with similar tenant profiles, intensifies pressure on category-specific sales, particularly in saturated fashion segments. Risks include Egypts economic volatility, with inflation at 25% eroding purchasing power, and aging regional infrastructure potentially raising maintenance costs, though the malls modern design mitigates operational challenges.
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