Green Plaza Mall Photo Gallery

Primary catchment within 5 km radius includes 300,000 middle-class family residents, median age 25 years, household size 3.5, 25% tertiary education, median income 4,500 USD, unemployment 8%. Annual retail spending per capita is 1,200 USD (150 USD apparel, 800 USD groceries). Footfall totals 2.5 million yearly, with 50-60% female visitors drawn to anchors like cinema and hypermarket; post-COVID, traffic dropped 20-50%, averaging 120 minutes dwell and 25% conversion, supporting family retail but highlighting recovery needs.

Occupancy at 92% with 8% vacancy (2,000 sqm available), ground floor stronger (30% retention) than first floor (32%). Tenant mix: 350 stores in retail, dining, entertainment; anchors include Hilton, VOX, hypermarket. Average rent 800 EGP/sqm/month, sales 5,000 EGP/sqm; flexible 3-5 year leases. High rents elevate costs, but anchor proximity aids metrics; post-pandemic, cafeterias near full, yet overall vacancies rose from pre-COVID 27%, advising strategic positioning for tenants.

Competes with 3 malls (San Stefano, Zahran, Kirosiez) and traditional markets in saturated Alexandria (5+ million pop), plus high e-commerce (72% internet). Open-air design differentiates, but aging 2002 infrastructure, poor upper-floor visibility, and safety perceptions deter traffic, especially females. Market risks: economic pressures on small tenants, category weaknesses in non-anchors, retail crime (2/1,000 visitors). Strengths in location and diversity offset, but e-commerce shifts challenge physical retail viability.