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Sun Plaza Medan, situated at Jl. Gatot Subroto No. 217, Sei Sikambing B, Medan Sunggal, Medan, Sumatera Utara, Indonesia, is a regional shopping center established in 2004 with approximately 40,000 sqm of gross leasable area across six levels. Managed by PT Lippo Malls Indonesia, it caters to middle to upper-middle class families in Medans retail sector, characterized by 85 percent overall occupancy and 10 to 15 percent annual tenant churn due to oversupply.
The property features over 350 outlets, with a tenant mix of 40 percent fashion and lifestyle brands, 30 percent food and beverage options including over 50 local and international eateries, 15 percent entertainment facilities such as a 585 sqm ice skating rink and Cinepolis cinema, and the remainder in groceries and services. Key anchors include Sogo Department Store, Hypermart, H&M, Uniqlo, Zara, and other international retailers.
Recent post-2024 renovations have improved aesthetics, added atrium spaces, and introduced alfresco dining to enhance appeal. Current occupancy stands at 80 percent, with 2,000 sqm of available space for leasing.
Rent levels average IDR 300,000 to 500,000 per sqm annually, supplemented by turnover clauses in medium-term agreements, providing flexibility for mid-tier brands. Annual footfall reaches 7 million visitors, supported by daily traffic of 10,000 to 25,000, with sales per sqm at IDR 15 million and 25 percent conversion rate. The primary catchment encompasses 1 million residents in Central Medan within a 10 to 30 km radius, featuring a median household income of IDR 7 million monthly and 1.5 percent population growth.
Leasing advantages encompass a stable market position near government offices and the Grand Mosque, opportunities for experiential retail amid tourism growth, high visibility, and defensive positioning for family-focused operations. Potential challenges include e-commerce competition, economic fluctuations impacting discretionary spending, and the need for ongoing tenant mix refreshes in saturated categories like fashion and electronics.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The primary catchment area in Central Medan covers 1 million people within 10 to 30 km, with a median age of 28 years, household size of 3.8 persons, and median monthly household income of IDR 7 million. Annual population growth is 1.5 percent, internet penetration at 70 percent, and unemployment at 6 percent. Retail spending per capita totals IDR 10 million yearly, including IDR 2 million on apparel, IDR 4 million on groceries, and IDR 1.5 million on electronics. This profile supports family-oriented and lifestyle retail but exposes risks from economic downturns in Sumatras resource economy and moderate tertiary education rates of 25 percent, potentially limiting premium segment growth.
Competitive Landscape
Medans retail market experiences intense competition from nearby properties like Centre Point and Grand Palladium within 1 km, and Plaza Medan Fair and Lippo Plaza, which boast newer infrastructure and upscale tenants. With a density of 5 malls per sq km, saturation prevails in fashion and electronics categories, contributing to 10 to 15 percent annual churn from oversupply. Sun Plaza maintains stability via unique features like the ice skating rink and diverse anchors, yet faces e-commerce pressures and shopper diversion to modern rivals, requiring proactive updates to weaker tenant categories to sustain performance.
Accessibility and Operational Quality
The mall benefits from a central location on major roads like Jalan Haji Zainul Arifin, high public transport access via angkot routes, and proximity to Polonia International Airport at 5 km, facilitating pedestrian and vehicular traffic. Parking accommodates 1,724 cars and 2,000 motorcycles. Peak-hour congestion poses access challenges, potentially reducing impulse visits. Operations include comprehensive CCTV security, frequent promotional events, digital signage, and a 50 percent loyalty program penetration, yielding 2.5-hour dwell times. However, aging infrastructure demands maintenance, upper-floor vacancies from digital shifts increase costs, and moderate retail crime rates necessitate vigilant management.
Building Details
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Medan
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City Snapshot
Medan
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