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Daily Essentials & GroceryHypermarket TrafficQuick-Service DiningMid-Market FashionLocal Services

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Shopwell Supermarket Centre is a mid-sized retail property located at 123 Shopwell Avenue in Lagos, Nigeria, constructed in 2015 with a gross leasable area of 25,000 square meters across two levels. It houses 60 retail stores featuring high tenant diversity across eight unique concepts, anchored by Shopwell Supermarket, which draws consistent grocery traffic. The tenant mix emphasizes everyday essentials, apparel, and dining options, supporting a balanced retail environment.

In the Lagos market, it holds a stable position amid medium competitor density in the supermarket-anchored category, though faces high e-commerce penetration at 55% internet access rate.

Accessibility is a strength, with high proximity to main roads, good public transport links, and high pedestrian footfall, complemented by 300 parking spaces and low retail crime rates via CCTV and guards. Annual footfall stands at 1.2 million visitors, with a 45-minute average dwell time and 25% conversion rate, projecting 5% growth. Occupancy is at 85% with 3,750 square meters available, reflecting moderate demand.

Average annual rent is 10,000 NGN per square meter, yielding sales of 300 USD per square meter, which is competitive for the area but pressured by 33% unemployment in the catchment. Primary catchment within 5 km serves 250,000 residents with a young median age of 18.1 years and median household income of 1,200,000 NGN, focusing spending on groceries (40%) and apparel (15%).

Operational quality includes 24 annual promotional events and digital signage, with Phase 1 expansion planned to add capacity.

Leasing advantages include flexible terms and a new tenant pipeline of 15, ideal for retailers targeting young families, though drawbacks encompass economic volatility, high e-commerce rivalry, and need for enhanced family amenities to boost loyalty at 35%.

Overall, it suits resilient categories like groceries and value fashion but requires caution on discretionary spend amid market saturation risks.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

123 Shopwell Avenue, Lagos, Nigeria

Insights

Demographics and Catchment Area

The primary catchment area spans 5 km with 250,000 residents, extending to 20 km secondarily, showing 2.42% annual population growth. Demographics feature a youthful median age of 18.1 years, average household size of 4.8, and 12% tertiary education attainment. Median annual household income is 1,200,000 NGN, with per capita retail spending at 526 USD, allocated 40% to groceries, 15% to apparel, and 10% to electronics. However, a 33% unemployment rate and cost of living index of 85 (US=100) constrain discretionary purchases, posing risks for non-essential retail. Strengths include family-oriented demographics supporting anchor-driven traffic, but saturation in basic goods categories may limit expansion for premium tenants.

Competition and Market Dynamics

Shopwell operates in a Lagos retail landscape with medium density of similar supermarket centres, yet high e-commerce competition erodes 25% of click-and-collect adoption. Proximity to competitors influences footfall, but high pedestrian traffic and low crime enhance appeal. Market factors include stable infrastructure from 2015 build, avoiding aging issues, and self-management ensuring operational efficiency. Drawbacks involve economic pressures from unemployment and inflation, potentially saturating value-oriented segments. Advantages lie in diverse tenant mix fostering cross-shopping, with 40% visit purpose for shopping and 35% for dining, though weak categories like luxury face challenges from online alternatives and limited high-income proximity.

Leasing Terms and Performance Metrics

Vacancy rate is 15%, offering 3,750 square meters of flexible lease terms suitable for various formats. Annual rent averages 10,000 NGN per square meter, with sales performance at 300 USD per square meter, reflecting solid grocery anchors but modest discretionary yields. Footfall metrics show 1,200,000 annual visitors, averaging 4,166 monthly with 5% projected growth, supported by 24 events yearly. Operational quality benefits from digital signage and security, but potential access issues in peak traffic warrant review. Risks include e-commerce shifts and unemployment impacting conversion, while strengths encompass expansion plans and loyalty programs at 35% penetration, making it practical for stable, traffic-leveraging tenants despite broader market volatility.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
4000
Year Built
2015
Parking Spaces
300
Average Monthly Footfall
100,000
Owner
Private Ownership
Anchor Tenants
Shopwell Supermarket

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
250,000 People
Population growth rate
2.42 %
Median age
18.1 Years
Household size
4.8 People per household
Education level (tertiary)
12.0 %

Median household income
1,200,000 NGN per year
Unemployment rate
33.0 %
Cost of living index
85 Index (US=100)

Retail spending per capita
526 USD per year
Spending on apparel
15.0 %
Spending on groceries
40.0 %
Spending on electronics
10.0 %

Annual foot traffic
1,200,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
300 USD per year

Number of retail stores
60 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density level
Tenant diversity
High Diversity level
Unique Concepts
8 Concepts

Gross Leasable Area
4,000 sqm
Number of Levels
2 Levels
Average rent per square meter
10,000 NGN per year
Vacancy rate
15.0 %
Lease term flexibility
High Flexibility level
Available retail space
3,750 sqm

Proximity to main roads
High Proximity level
Public transport access
Good Access level
Parking spaces
300 Spaces
Pedestrian traffic
High Traffic level

E-commerce competition
High Competition level
Click-and-collect adoption
25.0 %
Internet penetration
55.0 %

Retail crime rate
Low Rate level
Security measures
CCTV and guards Measures

Promotional events
24 Events per year
Loyalty program penetration
35.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
15 Tenants
Mall expansion plans
Phase 1 planned Plans
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