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Plaza Viva Heredia is a neighborhood shopping center in Heredia, Costa Rica, catering primarily to local residents in a suburban setting.
Spanning approximately 15,000 square meters, it hosts around 40 tenants focused on everyday needs, including a small supermarket, pharmacies, clothing stores, and quick-service restaurants such as local eateries and international chains like Subway. The center benefits from Heredias growing population of over 120,000, with a middle-class demographic emphasizing family-oriented shopping. Footfall averages 4,000 to 6,000 daily visitors, higher on weekends due to community events.
Occupancy rate is about 80%, reflecting steady demand but room for improvement amid economic pressures.
Rent levels range from $12 to $18 per square meter monthly, competitive for secondary locations.
Accessibility is supported by proximity to main roads like Route 3 and public bus routes, though traffic congestion during rush hours can hinder access.
Tenant mix prioritizes convenience retail, with limited luxury or entertainment options, positioning it as a practical choice for budget-conscious lessees. Market factors include Costa Ricas stable retail sector, with 2023 reports from the Costa Rican Chamber of Shopping Centers indicating 5% annual growth in suburban centers. Advantages encompass lower operational costs and loyal repeat customers from surrounding residential areas.
Drawbacks involve competition from larger malls like Paseo de las Flores, which offer broader appeal and higher footfall of over 20,000 daily. Potential risks include aging infrastructure requiring maintenance and vulnerability to regional economic downturns affecting consumer spending.
Overall, it suits small to medium retailers targeting local markets without high exposure needs.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
The surrounding area features a demographic of middle-income families, young professionals, and university students, with average household incomes around $1,200 to $1,800 monthly per local economic reports. Population density supports consistent footfall, estimated at 5,000 visitors per day based on similar neighborhood centers data from Colliers International. Strengths include community engagement through seasonal promotions boosting visits by 20%. Weaknesses involve seasonal dips during rainy periods, reducing outdoor appeal. Operational quality is adequate with clean common areas but limited amenities like Wi-Fi coverage. Risks encompass shifting demographics if new developments alter the local profile.
Tenant Mix and Lease Terms
Tenant mix comprises 50% essential retail and services, 30% food and beverage, and 20% specialty shops, per mall directory listings. Occupancy hovers at 82%, indicating reliable leasing interest for spaces under 100 square meters. Lease terms feature 3-5 year durations with 6% annual rent escalations and common area maintenance fees of $3 per square meter. Advantages for lessees include turnkey spaces and marketing support from management. Drawbacks are the absence of major anchors, limiting draw for fashion or electronics tenants. Market insights from JLL reports highlight favorable conditions for service-oriented businesses in Heredia suburbs.
Competition and Accessibility
Intense competition from nearby Paseo de las Flores and Oxigeno Mall, which report occupancies over 95% and attract regional shoppers with cinemas and department stores. Plaza Viva Heredias accessibility relies on vehicle traffic via Vía 123, with 500 parking spots but occasional shortages. Public transport links are moderate, with bus stops within 200 meters. Contextual factors include Heredias urban expansion, increasing traffic by 10% yearly per government data. Strengths lie in lower competition for niche local products. Risks involve access issues from ongoing roadworks and market saturation in fast food, advising diversification for new tenants.
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Heredia
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