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Green Lake City Mall, specifically the La Vela development, is a newly opened open-air retail and entertainment destination spanning 4 hectares within the 150-hectare integrated Green Lake City residential area in Cipondoh, Tangerang, bordering West Jakarta. Launched on July 24, 2025, by Agung Sedayu Group, it features a classic European theme with promenades, iconic fountains, and insta-worthy spots designed as a community hub for socializing and one-stop shopping.
The tenant mix emphasizes F&B and lifestyle outlets, anchored by Grand Lucky Superstore, the largest in Jakarta, alongside December Coffee, Song Fa, Lao Lao Huo Guo, Sensatia Botanicals, Sour Sally, NEST, Teazzie, Aming Coffee, Century Healthcare, and Fore. Phase 1 shows high occupancy with major tenants in place, targeting daily needs and leisure for local residents.
Market position leverages the growing Tangerang suburbia, where retail occupancy in BoDeTaBek averages around 83-87% per recent reports, but as a nascent project, it benefits from proximity to affluent housing without direct large-mall competition nearby.
Leasing advantages include flexible spaces for F&B and pop-ups, no entry fees to boost footfall, and integration with residential traffic of 38,000 dwellers plus 1.5 million catchment. However, risks involve unproven long-term visitor numbers, potential F&B saturation, and infrastructure strains from regional traffic congestion.
Rent levels are competitive for suburban retail, estimated at IDR 200,000-400,000 per sqm annually based on similar Tangerang developments, with incentives for early lessees.
Operational quality is high with 24-hour security and modern amenities, though aging infrastructure is not an issue given new build.
Demographic profile skews middle-to-upper class urban families, young professionals from Jakarta commuting, supporting categories like groceries and casual dining over luxury.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Market Position
Green Lake City Malls primary catchment includes 38,000 residents in the upscale Green Lake City township and extends to 1.5 million in surrounding West Jakarta and Tangerang areas, featuring middle-to-upper income families, young professionals, and commuters. Demographic profile supports family-oriented retail with strong demand for groceries, F&B, and lifestyle services, per Agung Sedayu Group insights. As a suburban node in Tangerangs expanding market, it positions well amid urbanization, but faces risks from economic volatility affecting discretionary spending. Footfall potential is high due to novelty, though initial estimates suggest 5,000-10,000 daily visitors, lower than established malls like AEON Mall BSD at 20,000+. Weak categories like high-end fashion may underperform without broader mix evolution.
Tenant Mix and Occupancy
The tenant mix focuses on anchor-driven retail with Grand Lucky Superstore occupying significant space for everyday essentials, complemented by diverse F&B options like Song Fa for Asian cuisine, Lao Lao Huo Guo for hotpot, and cafes such as December Coffee and Aming Coffee, plus beauty outlets like Sensatia. Occupancy in phase 1 exceeds 80%, with major tenants secured, aligning with Tangerang retail averages of 85% from Colliers reports. Strengths include curated, experiential leasing appealing to locals, but drawbacks involve heavy F&B reliance (over 60% of outlets), risking cannibalization and weak performance in non-food categories amid market saturation. Lease terms offer 3-5 year commitments with turnover rents, providing flexibility but exposing to variable income.
Accessibility and Competition
Located at Jl. Green Lake City Boulevard in Cipondoh, the mall enjoys strategic access near the main residential gate, 10-15 minutes from West Jakarta via toll roads like Jakarta-Merak, and close to public transport hubs. Parking for hundreds of vehicles supports convenience, enhancing operational quality. However, Tangerang traffic congestion poses access issues during peaks, potentially deterring visitors from central Jakarta. Competition includes nearby supermarkets in Puri Indah and larger malls like Summarecon Mall Serpong (15km away) with higher footfall and diverse anchors, plus emerging spots in BSD City. Risks encompass market saturation in suburban retail, but unique European theme and residential integration offer differentiation, with potential for 10-15% annual footfall growth if marketing sustains buzz.
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