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Green Lake City Mall, specifically the La Vela development, is a newly opened open-air retail and entertainment destination spanning 4 hectares within the 150-hectare integrated Green Lake City residential area in Cipondoh, Tangerang, bordering West Jakarta. Launched on July 24, 2025, by Agung Sedayu Group, it features a classic European theme with promenades, iconic fountains, and insta-worthy spots designed as a community hub for socializing and one-stop shopping.

The tenant mix emphasizes F&B and lifestyle outlets, anchored by Grand Lucky Superstore, the largest in Jakarta, alongside December Coffee, Song Fa, Lao Lao Huo Guo, Sensatia Botanicals, Sour Sally, NEST, Teazzie, Aming Coffee, Century Healthcare, and Fore. Phase 1 shows high occupancy with major tenants in place, targeting daily needs and leisure for local residents.

Market position leverages the growing Tangerang suburbia, where retail occupancy in BoDeTaBek averages around 83-87% per recent reports, but as a nascent project, it benefits from proximity to affluent housing without direct large-mall competition nearby.

Leasing advantages include flexible spaces for F&B and pop-ups, no entry fees to boost footfall, and integration with residential traffic of 38,000 dwellers plus 1.5 million catchment. However, risks involve unproven long-term visitor numbers, potential F&B saturation, and infrastructure strains from regional traffic congestion.

Rent levels are competitive for suburban retail, estimated at IDR 200,000-400,000 per sqm annually based on similar Tangerang developments, with incentives for early lessees.

Operational quality is high with 24-hour security and modern amenities, though aging infrastructure is not an issue given new build.

Demographic profile skews middle-to-upper class urban families, young professionals from Jakarta commuting, supporting categories like groceries and casual dining over luxury.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

JI. Green Lake City Boulevard No.LV 72, Tangerang, Indonesia

Insights

Demographics and Market Position

Green Lake City Malls primary catchment includes 38,000 residents in the upscale Green Lake City township and extends to 1.5 million in surrounding West Jakarta and Tangerang areas, featuring middle-to-upper income families, young professionals, and commuters. Demographic profile supports family-oriented retail with strong demand for groceries, F&B, and lifestyle services, per Agung Sedayu Group insights. As a suburban node in Tangerangs expanding market, it positions well amid urbanization, but faces risks from economic volatility affecting discretionary spending. Footfall potential is high due to novelty, though initial estimates suggest 5,000-10,000 daily visitors, lower than established malls like AEON Mall BSD at 20,000+. Weak categories like high-end fashion may underperform without broader mix evolution.

Tenant Mix and Occupancy

The tenant mix focuses on anchor-driven retail with Grand Lucky Superstore occupying significant space for everyday essentials, complemented by diverse F&B options like Song Fa for Asian cuisine, Lao Lao Huo Guo for hotpot, and cafes such as December Coffee and Aming Coffee, plus beauty outlets like Sensatia. Occupancy in phase 1 exceeds 80%, with major tenants secured, aligning with Tangerang retail averages of 85% from Colliers reports. Strengths include curated, experiential leasing appealing to locals, but drawbacks involve heavy F&B reliance (over 60% of outlets), risking cannibalization and weak performance in non-food categories amid market saturation. Lease terms offer 3-5 year commitments with turnover rents, providing flexibility but exposing to variable income.

Accessibility and Competition

Located at Jl. Green Lake City Boulevard in Cipondoh, the mall enjoys strategic access near the main residential gate, 10-15 minutes from West Jakarta via toll roads like Jakarta-Merak, and close to public transport hubs. Parking for hundreds of vehicles supports convenience, enhancing operational quality. However, Tangerang traffic congestion poses access issues during peaks, potentially deterring visitors from central Jakarta. Competition includes nearby supermarkets in Puri Indah and larger malls like Summarecon Mall Serpong (15km away) with higher footfall and diverse anchors, plus emerging spots in BSD City. Risks encompass market saturation in suburban retail, but unique European theme and residential integration offer differentiation, with potential for 10-15% annual footfall growth if marketing sustains buzz.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
20,000
Year Built
2025
Parking Spaces
1200
Average Monthly Footfall
208,333
Owner
Agung Sedayu Group
Anchor Tenants
Grand Lucky Supermarket, December Coffee, Song Fa, Lao Lao Huo Guo, Sensatia

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
1,200,000 People
Population growth rate
2.1 %
Median age
30 Years
Household size
4.2 Persons
Education level (tertiary)
18.0 %

Median household income
10,500,000 IDR per month
Unemployment rate
5.3 %
Cost of living index
55 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
250 USD per year
Spending on groceries
450 USD per year
Spending on electronics
180 USD per year

Annual foot traffic
2,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,500,000 IDR per year

Number of retail stores
120 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
3 per 10 km
Tenant diversity
High Qualitative
Unique Concepts
15.0 %

Gross Leasable Area
20,000 sqm
Number of Levels
3 Levels
Average rent per square meter
250,000 IDR per month
Vacancy rate
21.0 %
Lease term flexibility
Medium Qualitative
Available retail space
4,500 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
1,200 Spaces
Pedestrian traffic
Moderate Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
65.0 %

Retail crime rate
Moderate Qualitative
Security measures
CCTV and guards Qualitative

Promotional events
12 per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
20 Tenants
Mall expansion plans
Ongoing Qualitative
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