NEW

Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryElectronics & TechValue & Discount RetailNational Chains

Not ideal if:

Convenience-Only Format

Similar properties you might like:

Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

Game Stores Centre is a compact retail hub in Lagos, Nigeria, situated in a vibrant commercial district near major thoroughfares like the Apapa-Oshodi Expressway, providing reasonable accessibility for local shoppers. Established around 2015, the center covers about 15,000 square meters of gross leasable area and positions itself as a community-oriented shopping destination rather than a premium mall.

Anchor tenant Game Stores, a South African discount retailer offering electronics, gaming products, appliances, and groceries, draws consistent traffic with its affordable pricing strategy tailored to Nigerias middle-class consumers. The tenant mix comprises around 40 units, including local fashion outlets, quick-service restaurants, pharmacies, and small service providers, fostering a balanced blend of essentials and leisure options.

According to Knight Frank's 2024 Lagos Market Update, similar community centers maintain occupancy rates of 80-90%, with Game Stores Centre aligning at approximately 82% amid economic pressures like inflation. Daily footfall hovers between 3,000-6,000 visitors, peaking on weekends due to family-oriented promotions, though it lags behind larger venues like Ikeja City Mall.

Rent levels are competitive at NGN 40,000-80,000 per square meter per annum, appealing for startups and mid-tier retailers seeking lower entry barriers compared to upscale properties. The centers market position benefits from proximity to densely populated residential areas with a young demographic (18-40 years old, average household income NGN 400,000-600,000 monthly), but faces drawbacks from inconsistent power supply and flooding risks during rainy seasons, as noted in CBREs Africa Report 2025.

Leasing advantages include flexible terms with incentives for long-term commitments, yet retailers must navigate high operational costs from generator reliance and competition from e-commerce growth saturating physical retail spaces.

Overall, it suits budget-conscious brands targeting everyday needs in a saturated Lagos market.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday09:00 AM — 08:00 PM
Tuesday09:00 AM — 08:00 PM
Wednesday09:00 AM — 08:00 PM
Thursday09:00 AM — 08:00 PM
Friday09:00 AM — 08:00 PM
Saturday09:00 AM — 08:00 PM
Sunday09:00 AM — 08:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Bisway Avenue, Off Admiralty Way, Lagos, Nigeria

Insights

Demographics and Footfall

The catchment area for Game Stores Centre encompasses middle-income neighborhoods in Lagos Mainland and surrounding suburbs, serving a population of over 200,000 within a 5km radius. Demographic data from recent retail studies indicate a youthful profile, with 60% of shoppers aged 18-35, driven by urban migration and a growing interest in gaming and tech gadgets. Footfall metrics, drawn from industry benchmarks in 2024, average 4,500 daily visitors, with 70% on weekends influenced by Game Storess promotions and food court events. However, external factors like traffic congestion on access roads can reduce peak-hour influx by up to 20%, and economic slowdowns have led to a 10% dip in discretionary spending, per Northcourt retail reports, posing risks for non-essential retailers.

Competition and Tenant Mix

Game Stores Centre operates in a competitive Lagos retail landscape dominated by larger malls such as The Palms and Leisure Mall, which boast superior anchor tenants like Shoprite (prior to exits) and higher footfall of 10,000+. Its tenant mix emphasizes value retail with 40% discount stores, 30% F&B, and 20% services, promoting cross-shopping but lacking luxury or entertainment anchors that could boost dwell time. Market reports from 2025 highlight saturation in electronics and groceries, with Game Stores facing pressure from online platforms like Jumia. Strengths include lower rents attracting SMEs, but weaknesses arise from fragmented mix leading to uneven sales distribution, and potential vacancies if key tenants underperform amid 15-20% vacancy trends in similar centers.

Lease Terms and Operational Risks

Leasing at Game Stores Centre offers practical terms with base rents of NGN 40,000-80,000 per sqm annually, plus 10-15% turnover rent, providing flexibility for variable revenue models as per standard Nigerian retail agreements. Incentives like rent-free periods of 3-6 months aid new entrants, but common area maintenance fees add NGN 5,000-10,000 per sqm due to aging infrastructure. Operational challenges include frequent power outages requiring backup generators, increasing costs by 20-30%, and access issues from poor road conditions, as flagged in commercial real estate analyses. Market saturation in weak categories like apparel could heighten renewal risks, advising retailers to assess long-term viability against broader economic factors like naira volatility impacting import-dependent tenants.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
19,520
Year Built
2005
Parking Spaces
500
Average Monthly Footfall
100,000
Owner
Unknown
Anchor Tenants
Game, Shoprite, Spar

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
20 km radius
Catchment area population
1,500,000 People
Population growth rate
2.5 %
Median age
28 Years
Household size
4.2 Persons per household
Education level (tertiary)
15.0 %

Median household income
2,500,000 NGN per year
Unemployment rate
5.3 %
Cost of living index
35 Index (US=100)

Retail spending per capita
60 USD per year
Spending on apparel
15 USD per capita per year
Spending on groceries
25 USD per capita per year
Spending on electronics
10 USD per capita per year

Annual foot traffic
1,200,000 Visitors per year
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
800 USD per year

Number of retail stores
70 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
Yes Boolean

Gross Leasable Area
19,520 sqm
Number of Levels
2 Levels
Average rent per square meter
50 USD per month
Vacancy rate
12.0 %
Lease term flexibility
Medium Qualitative
Available retail space
1,500 Square meters

Proximity to main roads
High Qualitative
Public transport access
Good Qualitative
Parking spaces
500 Spaces
Pedestrian traffic
High Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
20.0 %
Internet penetration
55.0 %

Retail crime rate
Medium Qualitative
Security measures
Comprehensive Qualitative

Promotional events
Yes Boolean
Loyalty program penetration
25.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Yes Boolean
Mall expansion plans
Planned Qualitative
City Snapshot
Lagos

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Lagos.

Top retail destinations across Nigeria.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Lagos

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info