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Brand Fit Snapshot

Best for:

Hypermarket TrafficDaily Essentials & GroceryNational ChainsMid-Market FashionHome & Lifestyle

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Ultra-Luxury Positioning

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Al Gharafa Plaza, situated in the Al Gharafa district of Doha within the Al Rayyan municipality, represents a modern community-focused retail complex integrated with residential units, opened in 2024. Positioned about 10 km northwest of central Doha near Education City, it caters to local residents with convenient access to essential shopping and services. The tenant mix emphasizes everyday needs, anchored by a expansive 24-hour Souq Al Baladi hypermarket stocking groceries, clothing including jalabiyas and ethnic wear, household decor, disposables, prayer items, bakery products, and seasonal goods like camping supplies.

Complementary retailers include Kulud Pharmacy for health needs, Al Sanidi Camping Supplies for outdoor equipment, and Saeedco Tailors for custom apparel. Dining is provided by Al Karawan Restaurant, offering Egyptian cuisine in indoor and outdoor settings. The property spans multiple levels with basement parking, ground-floor facilities including prayer rooms and restrooms, and an outdoor relaxation area, enhancing operational quality.

In Qatars retail landscape, where organized mall occupancy averaged 80% in 2023 and the market grows at a 4.1% CAGR to USD 22.83 billion by 2030, Al Gharafa Plaza holds a niche as a neighborhood hub rather than a destination mall.

Leasing advantages encompass affordable rents estimated at QAR 200-350 per sq m per month for small units, flexible lease terms of 1-3 years, and proximity to a demographic of 44,740 residents including families and expats, supporting consistent footfall from daily errands. However, drawbacks include competition from established nearby venues like Ezdan Mall (35,000 sqm leasable area, 100+ outlets) and Gulf Mall, potential market saturation in basic retail categories, and dependence on local traffic amid Dohas congestion issues, with limited draw for high-end or tourist-oriented brands.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

New Al Hateem Street, Doha, Qatar

Insights

Demographic Profile

Al Gharafa district features a population of approximately 44,740, blending Qatari locals with expatriates from South Asia, the Arab world, and beyond, many employed in education and services near Education City. Family-oriented households dominate, with median incomes in the middle tier for Doha, driving demand for value-driven retail like groceries and pharmacies. This profile ensures stable weekday footfall but may limit luxury sales, while younger demographics from universities could boost casual dining and apparel. Risks include shifting expat populations due to economic fluctuations, impacting long-term tenant viability.

Competitive Landscape

The Al Gharafa area hosts multiple retail options, including Ezdan Mall Al Gharaffa with over 100 outlets and 35,619 sqm leasable space, Gulf Mall for budget shopping, and Qmall as a community center, creating moderate to high competition for basic retail. Al Gharafa Plazass integrated residential setup and 24-hour anchor provide differentiation, yet oversupply in categories like household goods poses challenges. Qatar-wide, retail vacancy remains low at under 20%, but local saturation could pressure occupancy and rents, necessitating strong tenant mix curation to avoid weak performance in non-essential segments.

Leasing and Accessibility Metrics

Community plazas like Al Gharafa Plaza offer rents of QAR 200-350 per sq m per month, below prime malls QAR 300-400, with units from 70 sqm suitable for startups or service-oriented businesses. Accessibility benefits from abundant surface and basement parking, cycle paths, and major road proximity, though peak-hour traffic in Doha reduces efficiency. Footfall relies on neighborhood draw, estimated moderate at 5,000-10,000 daily visitors based on similar venues, with strengths in essential retail occupancy building to 70-80%. Challenges encompass infrastructure wear in older surrounding areas and absence of major entertainment anchors, potentially capping growth without expansions.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
36,326
Year Built
2013
Parking Spaces
500
Average Monthly Footfall
125,000
Owner
Ezdan Real Estate Company W.L.L.
Anchor Tenants
Carrefour, Old Navy, Nautica, Aeropostale

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
10 km
Catchment area population
150,000 People
Population growth rate
1.6 %
Median age
33.5 Years
Household size
4.8 People
Education level (tertiary)
35.0 %

Median household income
18,000 QAR/month
Unemployment rate
0.11 %
Cost of living index
85 Index (NY=100)

Retail spending per capita
6,200 USD/year
Spending on apparel
923 USD/year
Spending on groceries
1,800 USD/year
Spending on electronics
500 USD/year

Annual foot traffic
1,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
5,000 USD/year

Number of retail stores
70 Stores
Anchor tenant presence
Yes
Competitor density (same category)
Medium
Tenant diversity
High
Unique Concepts
10.0 %

Gross Leasable Area
36,326 sqm
Number of Levels
3 Levels
Average rent per square meter
180 QAR/month
Vacancy rate
8.0 %
Lease term flexibility
Moderate
Available retail space
500 SQM

Proximity to main roads
Direct
Public transport access
Yes
Parking spaces
500 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
60.0 %
Internet penetration
99.0 %

Retail crime rate
Low
Security measures
CCTV and Guards

Promotional events
Weekly
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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