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Al Gharafa Plaza, situated in the Al Gharafa district of Doha within the Al Rayyan municipality, represents a modern community-focused retail complex integrated with residential units, opened in 2024. Positioned about 10 km northwest of central Doha near Education City, it caters to local residents with convenient access to essential shopping and services. The tenant mix emphasizes everyday needs, anchored by a expansive 24-hour Souq Al Baladi hypermarket stocking groceries, clothing including jalabiyas and ethnic wear, household decor, disposables, prayer items, bakery products, and seasonal goods like camping supplies.
Complementary retailers include Kulud Pharmacy for health needs, Al Sanidi Camping Supplies for outdoor equipment, and Saeedco Tailors for custom apparel. Dining is provided by Al Karawan Restaurant, offering Egyptian cuisine in indoor and outdoor settings. The property spans multiple levels with basement parking, ground-floor facilities including prayer rooms and restrooms, and an outdoor relaxation area, enhancing operational quality.
In Qatars retail landscape, where organized mall occupancy averaged 80% in 2023 and the market grows at a 4.1% CAGR to USD 22.83 billion by 2030, Al Gharafa Plaza holds a niche as a neighborhood hub rather than a destination mall.
Leasing advantages encompass affordable rents estimated at QAR 200-350 per sq m per month for small units, flexible lease terms of 1-3 years, and proximity to a demographic of 44,740 residents including families and expats, supporting consistent footfall from daily errands. However, drawbacks include competition from established nearby venues like Ezdan Mall (35,000 sqm leasable area, 100+ outlets) and Gulf Mall, potential market saturation in basic retail categories, and dependence on local traffic amid Dohas congestion issues, with limited draw for high-end or tourist-oriented brands.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Al Gharafa district features a population of approximately 44,740, blending Qatari locals with expatriates from South Asia, the Arab world, and beyond, many employed in education and services near Education City. Family-oriented households dominate, with median incomes in the middle tier for Doha, driving demand for value-driven retail like groceries and pharmacies. This profile ensures stable weekday footfall but may limit luxury sales, while younger demographics from universities could boost casual dining and apparel. Risks include shifting expat populations due to economic fluctuations, impacting long-term tenant viability.
Competitive Landscape
The Al Gharafa area hosts multiple retail options, including Ezdan Mall Al Gharaffa with over 100 outlets and 35,619 sqm leasable space, Gulf Mall for budget shopping, and Qmall as a community center, creating moderate to high competition for basic retail. Al Gharafa Plazass integrated residential setup and 24-hour anchor provide differentiation, yet oversupply in categories like household goods poses challenges. Qatar-wide, retail vacancy remains low at under 20%, but local saturation could pressure occupancy and rents, necessitating strong tenant mix curation to avoid weak performance in non-essential segments.
Leasing and Accessibility Metrics
Community plazas like Al Gharafa Plaza offer rents of QAR 200-350 per sq m per month, below prime malls QAR 300-400, with units from 70 sqm suitable for startups or service-oriented businesses. Accessibility benefits from abundant surface and basement parking, cycle paths, and major road proximity, though peak-hour traffic in Doha reduces efficiency. Footfall relies on neighborhood draw, estimated moderate at 5,000-10,000 daily visitors based on similar venues, with strengths in essential retail occupancy building to 70-80%. Challenges encompass infrastructure wear in older surrounding areas and absence of major entertainment anchors, potentially capping growth without expansions.
Building Details
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Doha
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