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AEON Mall Bandung, situated in the Buah Batu area along Jl. Terusan Buah Batu, Bandung, West Java, Indonesia, opened in September 2014 as the second AEON Mall in the country after its Jakarta counterpart. Covering a gross leasable area (GLA) of approximately 120,000 square meters across three floors, it serves as a key retail destination in a city known for its vibrant shopping scene and textile industry.
The tenant mix comprises over 250 stores, with anchors including the AEON supermarket, AEON department store, and international brands such as Uniqlo, H&M, Pull&Bear, and local favorites like Ace Hardware and Gramedia bookstore. Food and beverage outlets occupy about 30% of the space, featuring Japanese-inspired eateries, fast food chains, and cafes, while entertainment facilities include a 10-screen XXi cinema, Timezone arcade, and indoor playgrounds.
Accessibility is facilitated by its location near major roads, with ample parking for 2,500 vehicles and shuttle services from central Bandung; however, peak-hour traffic congestion on surrounding arteries poses challenges. Bandung's retail market, valued at part of Indonesia's USD 57 billion sector in 2023 per Colliers reports, benefits from a young demographic—over 40% under 30 years old, bolstered by 50+ universities drawing 200,000 students annually.
AEON Mall reports average footfall of 5-6 million visitors per year, with occupancy rates consistently above 95% as of recent JLL market insights.
Rent levels range from IDR 500,000 to 800,000 per square meter annually, competitive in a market where prime malls command IDR 600,000-1,000,000. Strengths include family-friendly amenities and regular promotional events enhancing dwell time, but drawbacks encompass intense competition from nearby venues like Trans Studio Mall and Paris Van Java, potential saturation in apparel categories amid e-commerce rise (20% market share growth per Nielsen), and vulnerability to economic fluctuations impacting middle-class spending (household income averaging IDR 8-12 million monthly).
Operational quality is high, with modern infrastructure and Japanese management standards ensuring cleanliness and efficiency, though rising utility costs could pressure margins.
Overall, it offers stable leasing opportunities for retailers targeting affordable fashion, F&B, and leisure, balanced against access risks and category-specific weaknesses.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Bandung's population exceeds 2.5 million, with a median age of 30 and a significant student cohort from institutions like ITB and Unpad, comprising 10% of residents. This youthful, urban demographic drives retail demand, particularly in casual wear and entertainment. AEON Mall Bandung sees annual footfall of 5-7 million, with daily averages of 15,000-20,000 visitors, peaking at 50,000 on weekends and holidays per internal estimates. Middle-class families (income IDR 7-15 million/month) form 60% of visitors, supporting steady traffic but sensitive to inflation rates averaging 3-5% annually, which could dampen discretionary spending in a post-pandemic recovery phase.
Tenant Mix and Occupancy
The mall hosts 250+ tenants across categories: 50% retail (fashion, accessories), 30% F&B (diverse from local warungs to international chains like KFC and Sushi Tei), 15% entertainment/leisure, and 5% services. Anchor tenants AEON Store and department store draw 40% of traffic. Occupancy stands at 96% as of 2023 per CBRE reports, reflecting strong demand and proactive leasing strategies. Lease terms are typically 3-5 years with base rents plus 8-12% turnover, offering flexibility but exposing tenants to sales volatility. Weaknesses include overrepresentation in fast fashion, where 20% vacancy risk exists due to online competitors like Shopee.
Competition and Market Risks
Bandung's retail landscape features 20+ malls totaling 1.5 million sqm GLA, with key competitors including Paris Van Java (premium, 140,000 sqm, upscale mix) and Trans Studio Mall (entertainment-led, high footfall). AEON differentiates via affordable, family-oriented positioning but faces access challenges from Jl. Soekarno-Hatta traffic jams, reducing impulse visits by 15-20%. Market saturation in F&B and apparel (supply growth 7% YoY per Knight Frank) heightens competition, while infrastructure remains modern (built 2014, no major aging issues). Broader risks involve Indonesia's economic volatility, with retail sales growth at 4.5% CAGR to 2028, tempered by 15% e-commerce penetration eroding physical store performance.
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