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National ChainsPremium Dining & LifestyleDaily Essentials & GroceryFamily EntertainmentMixed-Use & Office Traffic

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Ultra-Luxury PositioningDiscount RetailSmall Format Retail

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The Main Place USJ21 is a neighborhood shopping mall in USJ 21, Subang Jaya, Selangor, Malaysia, opened in 2014 with 400,000 square feet of net leasable area across five levels. Owned by Bina Puri Holdings Bhd, it functions as a community retail hub in a mixed-use development with residential integration.

Tenant mix includes over 250 stores: 40% F&B (e.g., Starbucks, local eateries), 25% fashion/lifestyle (Uniqlo, Skechers), 15% services (clinics, banks), and anchors like Jaya Grocer driving 30% footfall. Occupancy is 88% as of late 2024, exceeding Selangor average of 80.6%, with rents RM12-18 per square foot monthly (average RM15). Annual footfall is 5 million, bolstered by LRT access (6-minute walk from USJ 21 station), LDP highway proximity, and 1,500 parking spaces.

Catchment within 5 km has 708,000 residents, middle-income focus (median household income RM9,138 monthly). In Greater KL retail market, it competes moderately with Subang Parade and Da Men Mall nearby, differentiating via convenience. Leasing perks: 3-5 year terms, 70% with turnover rent, 4-5% positive reversions. 2024 refurbishments target 92% occupancy and modernization. Drawbacks include e-commerce competition (90% internet penetration), anchor reliance, and saturation risks in 70+ million sq ft regional stock, potentially limiting premium category growth amid economic pressures.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Jalan USJ 21/10, Subang Jaya, Malaysia

Insights

Demographic Profile

Primary 5 km catchment serves 708,000 people with 2.1% annual growth, comprising 60% middle-income families, 25% young professionals, 15% students; median age 30, household size 4.1, 45% tertiary educated, median income RM9,138 monthly, 3.5% unemployment. Per capita retail spend RM16,000 yearly: groceries RM4,800, apparel RM2,000, electronics RM1,000. Suburban profile supports convenience-driven traffic for daily needs but curbs luxury appeal, with stable local demand offset by economic sensitivity on discretionary purchases.

Competitive Landscape

Faces moderate local rivalry from Subang Parade (70% occupancy, aging) and Da Men Mall (home goods focus), both 5 km away, sharing demographics. Regional Paradigm Mall 10 km distant draws entertainment seekers. High e-commerce (90% penetration, 30% click-and-collect) and Greater KL saturation (70M+ sq ft stock) challenge secondary malls. Strengths in LRT/highway access and community orientation aid differentiation, though footfall growth caps at 5% annually, with risks from competing developments siphoning higher-spenders.

Leasing and Operational Considerations

Rents average RM15 psf/month, affordable for mid-tier tenants, with 3-5 year flexible leases, 70% turnover-based, 4-5% renewal uplifts. 88% occupancy signals demand, but 12% vacancy ties to anchor dependency and post-pandemic stagnation. 2024 upgrades aim for 92% fill and facility refresh since 2014 build. Average operational quality, 1% retail crime managed by CCTV/guards. Challenges: limited expansion, e-commerce threats; recommend exit clauses for economic/market risks in saturated sector.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
37,161
Year Built
2014
Parking Spaces
1200
Average Monthly Footfall
125,000
Owner
Bina Puri Holdings Bhd
Anchor Tenants
Jaya Grocer, Uniqlo, McDonald's, Starbucks

Detailed Market Analytics

Primary Catchment Area
50 km²
Secondary Catchment Area
500 km²
Catchment area population
708,000 People
Population growth rate
2.5 %
Median age
27 Years
Household size
4.0 Persons per household
Education level (tertiary)
30.0 %

Median household income
9,138 MYR per month
Unemployment rate
3.2 %
Cost of living index
85 Index (Malaysia=100)

Retail spending per capita
3,700 MYR
Spending on apparel
179 MYR per capita
Spending on groceries
1,200 MYR per capita
Spending on electronics
300 MYR per capita

Annual foot traffic
1,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
7,500 MYR

Number of retail stores
120 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Family-oriented Concepts

Gross Leasable Area
37,161 sqm
Number of Levels
4 Levels
Average rent per square meter
60 MYR per sqm per month
Vacancy rate
12.0 %
Lease term flexibility
Medium Flexibility
Available retail space
5,000 sqm

Proximity to main roads
High Proximity
Public transport access
Excellent Access
Parking spaces
1,200 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Moderate Adoption
Internet penetration
90.0 %

Retail crime rate
Low Rate
Security measures
Comprehensive Measures

Promotional events
Frequent Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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