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The Main Place USJ21 is a neighborhood shopping mall in USJ 21, Subang Jaya, Selangor, Malaysia, opened in 2014 with 400,000 square feet of net leasable area across five levels. Owned by Bina Puri Holdings Bhd, it functions as a community retail hub in a mixed-use development with residential integration.
Tenant mix includes over 250 stores: 40% F&B (e.g., Starbucks, local eateries), 25% fashion/lifestyle (Uniqlo, Skechers), 15% services (clinics, banks), and anchors like Jaya Grocer driving 30% footfall. Occupancy is 88% as of late 2024, exceeding Selangor average of 80.6%, with rents RM12-18 per square foot monthly (average RM15). Annual footfall is 5 million, bolstered by LRT access (6-minute walk from USJ 21 station), LDP highway proximity, and 1,500 parking spaces.
Catchment within 5 km has 708,000 residents, middle-income focus (median household income RM9,138 monthly). In Greater KL retail market, it competes moderately with Subang Parade and Da Men Mall nearby, differentiating via convenience. Leasing perks: 3-5 year terms, 70% with turnover rent, 4-5% positive reversions. 2024 refurbishments target 92% occupancy and modernization. Drawbacks include e-commerce competition (90% internet penetration), anchor reliance, and saturation risks in 70+ million sq ft regional stock, potentially limiting premium category growth amid economic pressures.
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Hours of Operation
Hours
| Monday | 10:00 AM — 10:00 PM |
| Tuesday | 10:00 AM — 10:00 PM |
| Wednesday | 10:00 AM — 10:00 PM |
| Thursday | 10:00 AM — 10:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 10:00 AM — 10:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
Primary 5 km catchment serves 708,000 people with 2.1% annual growth, comprising 60% middle-income families, 25% young professionals, 15% students; median age 30, household size 4.1, 45% tertiary educated, median income RM9,138 monthly, 3.5% unemployment. Per capita retail spend RM16,000 yearly: groceries RM4,800, apparel RM2,000, electronics RM1,000. Suburban profile supports convenience-driven traffic for daily needs but curbs luxury appeal, with stable local demand offset by economic sensitivity on discretionary purchases.
Competitive Landscape
Faces moderate local rivalry from Subang Parade (70% occupancy, aging) and Da Men Mall (home goods focus), both 5 km away, sharing demographics. Regional Paradigm Mall 10 km distant draws entertainment seekers. High e-commerce (90% penetration, 30% click-and-collect) and Greater KL saturation (70M+ sq ft stock) challenge secondary malls. Strengths in LRT/highway access and community orientation aid differentiation, though footfall growth caps at 5% annually, with risks from competing developments siphoning higher-spenders.
Leasing and Operational Considerations
Rents average RM15 psf/month, affordable for mid-tier tenants, with 3-5 year flexible leases, 70% turnover-based, 4-5% renewal uplifts. 88% occupancy signals demand, but 12% vacancy ties to anchor dependency and post-pandemic stagnation. 2024 upgrades aim for 92% fill and facility refresh since 2014 build. Average operational quality, 1% retail crime managed by CCTV/guards. Challenges: limited expansion, e-commerce threats; recommend exit clauses for economic/market risks in saturated sector.
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Subang Jaya
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