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Daily Essentials & GroceryFamily EntertainmentCinema & LeisureNational ChainsHome & Lifestyle

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Ultra-Luxury Positioning

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Da Men Mall, situated in USJ 1, Subang Jaya, Selangor, is a five-storey suburban retail property completed in 2015, featuring a gross floor area of 732,925 square feet and net lettable area of 421,524 square feet. Acquired by Pavilion REIT in March 2016 for RM487 million, its appraised value has declined to RM160 million as of December 2024, with a capitalization rate of 6.50%. The mall provides 1,638 parking bays and focuses on community-oriented retail, with a tenant mix including anchor grocer Jaya Grocer, cinema Dadi Cinema, home improvement Mr DIY, dining options like Swensen"s and Nam Heong Ipoh, and services such as TNT Fitness Pro.

Occupancy stands at 72.9% as of December 2024, generating RM13 million in gross revenue but incurring a RM6 million net property loss, reflecting operational challenges.

Market position as a local hub serves middle-income families and professionals in Subang Jaya"s 700,000+ catchment, with good highway access via Federal Highway and LDP.

Leasing advantages encompass lower suburban rent levels (estimated RM10-15 per sq ft), opportunities for tenant remixing to boost footfall (previously up 20% via events), and proximity to residential areas. Drawbacks include intense competition from larger malls like Sunway Pyramid and The Summit USJ, market saturation in Klang Valley where average rents have marginally declined, and risks from low occupancy and potential infrastructure upgrades at age 9 years.

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Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Persiaran Kewajipan, Subang Jaya, Malaysia

Insights

Demographics and Accessibility

Subang Jaya"s USJ demographic profile features middle-income households, families, and young professionals, with a catchment population exceeding 700,000 including nearby areas like Puchong and Petaling Jaya. Accessibility is facilitated by Persiaran Kewajipan linking to major routes such as the Federal Highway and LDP, reducing travel time to under 10 minutes from central Subang Jaya. The mall offers 1,638 parking bays, supporting car-dependent shoppers, though public transport relies on limited bus services and the nearby USJ 7 KTM station, posing challenges for pedestrian access. Footfall is influenced by local events, achieving a 20% increase in 2018-2019, but remains below regional averages due to competition drawing traffic to bigger destinations.

Tenant Mix and Occupancy

The tenant mix allocates approximately 40% to F&B and dining, 25% to general retail and services, 15% to entertainment including Dadi Cinema, and the balance to health, fitness, and essentials like Jaya Grocer and Mr DIY. Occupancy at 72.9% as of December 2024 shows improvement from 73% in prior quarters but trails the Klang Valley average of 85-90%, with upper floors facing higher vacancies around 80%. Strengths lie in affordable, everyday categories appealing to locals, while weaknesses include underrepresentation in fashion and luxury due to nearby competitors. Ongoing remixing efforts aim to enhance synergy and reduce turnover risks, supported by a 6.5% rental reversion potential in suburban segments.

Competition and Market Risks

Da Men Mall competes with established centers like Sunway Pyramid (GLA over 1.5 million sq ft, high footfall), The Summit USJ, and Main Place, all within 5-10 km, contributing to market saturation in Subang Jaya"s retail landscape. Klang Valley reports note stable but marginally declining average rents (RM12-18 psf in suburbs) and occupancy pressures from e-commerce and economic slowdowns. Risks encompass continued net losses (RM5.8-6 million in 2024), dependency on local footfall amid 72.9% occupancy, and rumors of bulk leasing to foreign entities like Chinese retailers, potentially altering mix. Operational quality is moderate, with aging infrastructure at 9 years requiring maintenance; however, community focus offers resilience against broader downturns.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
39,160
Year Built
2015
Parking Spaces
1200
Average Monthly Footfall
125,000
Owner
Pavilion REIT
Anchor Tenants
Jaya Grocer, Dadi Cinema, Mr DIY

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
708,000 People
Population growth rate
2.1 %
Median age
30 Years
Household size
4.1 Persons
Education level (tertiary)
35.0 %

Median household income
5,073 MYR/month
Unemployment rate
3.3 %
Cost of living index
85 Index (100=global avg)

Retail spending per capita
2,500 MYR/year
Spending on apparel
450 MYR/year
Spending on groceries
1,200 MYR/year
Spending on electronics
300 MYR/year

Annual foot traffic
1,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
1,200 MYR/sqm/year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Community events space Concepts

Gross Leasable Area
39,160 sqm
Number of Levels
5 Levels
Average rent per square meter
150 MYR/sqm/month
Vacancy rate
10.0 %
Lease term flexibility
3-5 years Years
Available retail space
5,000 sqm

Proximity to main roads
Direct access Access
Public transport access
High Access
Parking spaces
1,200 Spaces
Pedestrian traffic
Medium Traffic

E-commerce competition
High Competition
Click-and-collect adoption
40.0 %
Internet penetration
89.0 %

Retail crime rate
Low Rate
Security measures
CCTV, guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
30.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
155.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Repositioning Plans
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