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Brand Fit Snapshot

Best for:

National ChainsFamily EntertainmentCinema & LeisureDaily Essentials & GroceryQuick-Service Dining

Not ideal if:

Ultra-Luxury Positioning

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Summit USJ, situated in Persiaran Kewajipan USJ 1, Subang Jaya, Selangor, Malaysia, is a mid-tier suburban shopping mall spanning approximately 1.26 million square feet of gross built-up area. Established in the late 1990s, it serves the USJ residential and commercial hub with a focus on everyday retail needs. The tenant mix comprises about 40% food and beverage options including chains like KFC and local eateries such as BKK Fried Banana, 25% fashion and accessories, 15% home and living (e.g., HomePro, AIO Home), and the remainder in entertainment, beauty, education, and services.

Recent revitalization efforts in 2023 introduced new tenants to boost appeal, achieving occupancy rates of 75-80% as per AmFIRST REIT reports. Average monthly footfall hovers at 300,000 visitors, driven by local traffic rather than regional draw. Rents average RM5 per square foot on a base, positioning it affordably against prime malls.

Accessibility is strong via the LDP highway and public transport, though peak-hour congestion is common. The mall benefits from Subang Jayas dense population and middle-income demographics, offering stable leasing for mid-market retailers. Drawbacks include aging infrastructure requiring ongoing maintenance and intense competition from nearby centers like Subang Parade and Sunway Pyramid, which boast higher footfall and premium tenants.

Market saturation in F&B and general merchandise categories poses risks, with e-commerce eroding physical sales.

Overall, it suits value-oriented lessees targeting families and young professionals in a maturing retail landscape.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Persiaran Kewajipan, Subang Jaya, Malaysia

Insights

Demographic Profile

Subang Jaya, home to over 708,000 residents, features a youthful demographic with 60% aged 25-44, comprising working professionals and families. Median household income ranges from RM8,000 to RM10,000 monthly, supporting retail spending per capita of about RM5,000 annually. The areas suburban character attracts middle-class shoppers seeking convenience, but economic sensitivity in non-essential categories like apparel can affect performance. Proximity to Kuala Lumpur enhances commuter traffic, yet reliance on local patronage limits upside potential amid shifting consumer preferences toward online and experiential retail.

Competition and Market Factors

Summit USJ faces stiff competition from proximate malls including Subang Parade (0.5 km away with similar mid-tier positioning), Empire Shopping Gallery (strong F&B draw), and the regional powerhouse Sunway Pyramid (5 km, 4 million sq ft, 1.5 million monthly visitors). Klang Valley retail occupancy averages 85%, but suburban assets like Summit experience 5-10% lower rates due to fragmented footfall. Market reports highlight saturation in dining and fashion, with e-commerce capturing 15-20% of sales. Revitalization has stabilized occupancy, yet weak categories like electronics and luxury underscore the need for adaptive tenant mixes to counter declining traditional retail trends.

Lease Terms and Operational Quality

Base rents at Summit USJ average RM5 per square foot monthly, with effective gross rents of RM7-8 psf including service charges and CAM fees. Standard leases run 3-5 years with 5% annual escalations and percentage rent clauses on sales thresholds. The propertys infrastructure, refurbished in phases since 2016, shows fair operational quality but evidences aging in common areas and HVAC systems. Parking accommodates 1,500 vehicles, sufficient for current traffic but strained during events. Accessibility via major highways is a strength, though internal traffic flow and public transit links are average. Risks include potential capex for upgrades and variable footfall impacting turnover rents, advising lessees to negotiate flexible terms in this competitive suburban context.

Building Details

Property Type
Regional
Gross Leasable Area
74,300
Year Built
1998
Parking Spaces
1200
Average Monthly Footfall
541,667
Owner
AmFIRST REIT
Anchor Tenants
Jaya Grocer, GSC Cinema, Fitness First, MPH Bookstores

Detailed Market Analytics

Primary Catchment Area
5 km radius km
Secondary Catchment Area
10-20 km radius km
Catchment area population
250,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
4.1 Persons
Education level (tertiary)
45.0 %

Median household income
RM 7,200 MYR/month
Unemployment rate
3.2 %
Cost of living index
115 Index (100=KL average)

Retail spending per capita
RM 2,500 MYR/year
Spending on apparel
RM 450 MYR/year
Spending on groceries
RM 1,200 MYR/year
Spending on electronics
RM 350 MYR/year

Annual foot traffic
6,500,000 Visitors/year
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
RM 3,200 MYR/sq m/year

Number of retail stores
150 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Medium Qualitative
Tenant diversity
High Qualitative
Unique Concepts
10.0 %

Gross Leasable Area
74,300 sq m
Number of Levels
5 Levels
Average rent per square meter
RM 150 MYR/sq m/month
Vacancy rate
14.7 %
Lease term flexibility
3-5 years Years
Available retail space
10,900 sq m

Proximity to main roads
Direct access Qualitative
Public transport access
High Qualitative
Parking spaces
1,200 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
30.0 %
Internet penetration
95.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV, guards Qualitative

Promotional events
Monthly Frequency
Loyalty program penetration
40.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
nan Qualitative
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