NEW

Brand Fit Snapshot

Best for:

National ChainsFast FashionDepartment Store AnchorsCinema & LeisureHypermarket Traffic

Not ideal if:

Ultra-Luxury PositioningSmall Format RetailBudget Brands
Want to know if your brand fits?
Quick assessment - takes 30 seconds
Check Your Fit

AEON Mall Tebrau City, located at No 1, Jalan Desa Tebrau, Taman Desa Tebrau, 81100 Johor Bahru, Johor, Malaysia, opened in 2006 as a suburban retail destination with 93,000 square meters of gross leasable area across five levels and 3,000 parking spaces. It serves a primary catchment of 475,267 residents in Tebrau and Plentong suburbs, growing at 2.5% annually, with median age 29, household size 4.0, 25% tertiary education, and median income RM6,879 monthly.

Secondary catchment includes Greater Johor Bahru and Singapore cross-border visitors, boosting weekend footfall by 25-40%. Occupancy stands at 99.9% as of mid-2024, with 300 tenants anchored by AEON Department Store (40% space), Uniqlo, H&M, TGV Cinemas, and Padini.

Tenant mix comprises 30% fashion and apparel (Cotton On, Padini), 25% F&B following recent Food Hall expansion, 15% electronics, and remaining in services, beauty, entertainment, and home goods like Tsutaya Bookstore. Annual footfall reaches 2.5 million, with dwell time 120 minutes, 30% conversion rate, and RM5,000 sales per square meter yearly.

Accessibility via Jalan Tebrau, Tebrau Highway, Second Link Expressway, and buses from JB Sentral; however, border proximity causes peak-hour congestion. In Johor Bahru's competitive market with over 15 malls, it positions as value-oriented, mid-tier option amid regional growth and urban expansion.

Leasing advantages include competitive base rents of RM18-25 per square foot plus 5-8% turnover (averaging RM194/sqm/month), high demand reflected in low vacancy, diverse mix fostering synergies, reliable traffic from locals and tourists, and expansion initiatives enhancing performance. Drawbacks encompass category saturation, e-commerce rivalry with 98% internet penetration, infrastructure aging at 18 years, and vulnerabilities to border policies, fuel costs, and economic shifts reducing cross-border patronage by 10-20% in downturns.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

Hours of Operation

Hours

Checking...
Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:30 PM
Saturday10:00 AM — 10:30 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No 1, Jalan Desa Tebrau, Johor Bahru, Malaysia

Insights

Demographics and Catchment

Primary catchment encompasses 475,267 residents with 2.5% annual growth, median age 29 years, household size 4.0 persons, 25% tertiary education attainment, median household income RM6,879 monthly, and 3.4% unemployment rate. Targets middle-income families focused on value-oriented shopping for essentials and leisure. Secondary catchment in Greater Johor Bahru and proximity to Singapore (20-30 minute drive) attract affluent cross-border day-trippers, increasing weekend traffic by 25-40%. Urban expansion supports steady demand, though spending may fluctuate with economic conditions and cost-of-living index of 85 (Malaysia=100). Retail spending per capita stands at USD3,680 yearly, with monthly outlays of RM500 on apparel, RM800 on groceries, and RM200 on electronics.

Competition and Market Factors

Intense competition from over 15 malls in Johor Bahru, such as Paradigm Mall and Mid Valley Southkey, results in market saturation and sales cannibalization, particularly in fashion and electronics categories with medium competitor density. High e-commerce adoption (98% internet penetration) and click-and-collect services pressure physical retail occupancy and sales. Border location enhances traffic but exposes to risks like policy changes, fuel price volatility, and Singapore economic slowdowns, potentially cutting cross-border visits by 10-20% during downturns. Overall retail landscape shows encouraging footfall recovery post-pandemic, driven by F&B attractions, yet requires tenant differentiation for sustained performance.

Occupancy, Rents, and Operational Quality

Sustains 99.9% occupancy through mid-2024 with 0.1% vacancy, signaling robust tenant demand and minimal available space. Lease terms offer 3-5 year flexibility; base rents RM18-25 per square foot, supplemented by 5-8% turnover rents, averaging RM194 per square meter monthly, mid-tier positioning below premium urban venues (RM30+ psf) but above secondary ones (RM10-15 psf). Built in 2006, the 18-year-old infrastructure may incur maintenance costs, offset by recent Food Hall expansion boosting F&B to 25% of space and dwell time to 120 minutes. Supports 2.5 million annual visitors, 30% conversion, RM5,000 sales per square meter yearly; 3,000 parking spaces aid accessibility, though border congestion poses challenges during peaks.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
120,000
Year Built
2006
Parking Spaces
3000
Average Monthly Footfall
208,333
Owner
AEON Co. (M) Bhd
Anchor Tenants
AEON Department Store, Uniqlo, H&M, TGV Cinemas, Padini

Detailed Market Analytics

Primary Catchment Area
Tebrau and Plentong suburbs Area
Secondary Catchment Area
Greater Johor Bahru Area
Catchment area population
475,267 People
Population growth rate
2.5 %
Median age
29 Years
Household size
4.0 Persons per household
Education level (tertiary)
25.0 %

Median household income
6,879 RM per month
Unemployment rate
3.4 %
Cost of living index
85 Index (Malaysia=100)

Retail spending per capita
3,680 USD per year
Spending on apparel
500 RM per month
Spending on groceries
800 RM per month
Spending on electronics
200 RM per month

Annual foot traffic
2,500,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
5,000 RM per year

Number of retail stores
300 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
Medium Density
Tenant diversity
High Diversity
Unique Concepts
Food Hall and Tsutaya Bookstore Concepts

Gross Leasable Area
120,000 sqm
Number of Levels
5 Levels
Average rent per square meter
194 RM per month
Vacancy rate
0.1 %
Lease term flexibility
3-5 years Years
Available retail space
Low Space

Proximity to main roads
Direct access to Jalan Tebrau Proximity
Public transport access
Bus from JB Sentral (RM2.50 fare) Access
Parking spaces
3,000 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
High Adoption
Internet penetration
98.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
High Penetration
Digital signage presence
Yes Presence

Projected foot traffic growth
10.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
Phased upgrades Plans
City Snapshot
Johor Bahru

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample

Discover more shopping centers in Johor Bahru.

Top retail destinations across Malaysia.

For Advertisers
Advertise at this property?

Reach high-intent shoppers across digital screens, atria, and experiential placements.

City Snapshot
Johor Bahru

Comprehensive market intelligence for retail expansion in this city

Market DataDemographicsTenant Mix
Get City Snapshot
City Snapshot Report Preview
Sample
Brands Wanted · 5,400 SF

1–1.5 year lease, below market rent, 2nd-generation, fully operational, cosmetic build-out only — move-in ready

At Market Street – The Woodlands, TX, USA

More Info