Sahl Hasheesh Plaza, Hurghada — Stores, Map & Hours

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Brand Fit Snapshot

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Tourist & Duty-FreeSpecialty RetailQuick-Service DiningLocal ServicesHome & Lifestyle

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Large Footprint RetailDiscount RetailMass Market

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Sahl Hasheesh Plaza is a shopping center in Old Town, Sahl Hasheesh, Hurghada, Egypt, spanning 8,000 sqm GLA across two levels since its 2010 opening under Egyptian Resorts Company ownership. It hosts 25 retail stores with medium diversity, anchored by local retailers, cafes, and souvenir shops that highlight unique concepts suited to the resort locale. Annual footfall reaches 750,000 visitors, driven by seasonal tourism, with 5% projected growth and high pedestrian traffic.

Occupancy is 88%, with 1,000 sqm available at average rents of 600 EGP/sqm/month and sales of 12,000 EGP/sqm/year. Direct main road access and 300 parking spaces aid accessibility, though public transport is moderate. The 5 km primary catchment includes 150,000 residents growing at 2.5% yearly, median age 28, household income 15,000 EGP/month, and per capita retail spend of 2,500 USD annually, focused on apparel, groceries, and electronics.

Market position leverages low competitor density in tourism retail, with dwell time of 1.5 hours and 25% conversion rate, supported by comprehensive security and frequent events.

Leasing advantages encompass high term flexibility, ongoing tenant pipeline, and expansion plans, ideal for tourist-oriented retailers, yet drawbacks include 12% vacancy, medium e-commerce rivalry, and seasonal variability impacting consistent performance.

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Hours of Operation

Hours

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Monday	10:00 AM — 09:00 PM
Tuesday	10:00 AM — 09:00 PM
Wednesday	10:00 AM — 09:00 PM
Thursday	10:00 AM — 09:00 PM
Friday	10:00 AM — 10:00 PM
Saturday	10:00 AM — 10:00 PM
Sunday	11:00 AM — 06:00 PM

Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Old Town, Sahl Hasheesh, Hurghada, Egypt

Insights

Demographic Profile

The primary 5 km catchment area around Sahl Hasheesh Plaza encompasses 150,000 residents with a 2.5% annual growth rate, median age of 28 years, and average household size of 3.2 persons. Tertiary education levels stand at 35%, with median monthly household income at 15,000 EGP and an 8% unemployment rate. Cost of living index is 45 relative to US 100, supporting per capita retail spending of 2,500 USD yearly, including 450 USD on apparel, 800 USD on groceries, and 300 USD on electronics.

This young, growing demographic favors trendy fashion, family amenities, and diverse dining, influenced by tourism influx, but moderate incomes may limit high-end retail viability amid 65% internet penetration boosting e-commerce alternatives.

Competitive Landscape

Sahl Hasheesh Plaza operates in a low-density competitive environment for similar retail categories, benefiting from its resort positioning that draws 40% shopping, 35% dining, and 25% home decor visitors annually. High seasonal footfall of 750,000 ties to Hurghada tourism recovery, yet faces medium e-commerce competition with 20% click-and-collect adoption. Nearby developments in Sahl Hasheesh emphasize luxury resorts over extensive retail saturation, reducing direct rivals, but broader Hurghada market includes 11 properties vying for tourist spend. Strengths lie in unique concepts and low crime rates, while risks involve seasonal dips in winter off-peak and demands for more international cuisine or sustainable brands to enhance tenant mix appeal.

Leasing Terms and Operational Metrics

Average rents at Sahl Hasheesh Plaza are 600 EGP/sqm/month, with 12% vacancy and 1,000 sqm available across flexible lease terms that accommodate new tenants via an ongoing pipeline. Operational quality features 1.5-hour dwell time, 25% conversion rate, comprehensive security, frequent promotions, and digital signage, alongside 15% loyalty program penetration. Planned expansions and high unique concept presence support growth, but moderate public transport and 300 parking spots pose access challenges. Sales metrics of 12,000 EGP/sqm/year reflect tourism boosts, yet e-commerce and 8% area unemployment introduce risks; ideal for short-term tourist-focused leases, with advantages in low competitor density but caution on seasonal occupancy fluctuations.