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Brand Fit Snapshot

Best for:

Daily Essentials & GrocerySpecialty RetailLocal ServicesTourist & Duty-FreeQuick-Service Dining

Not ideal if:

Large Footprint RetailUltra-Luxury PositioningEntertainment Concepts

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Plaza Blu, situated in Jacó, Puntarenas Province, Costa Rica, functions as a neighborhood retail hub 300 meters from the beachfront and Route 34 highway, catering to locals and tourists in this surfing destination. The property covers roughly 3,000 square meters of gross leasable area over two levels, with ground-floor retail spaces and upper offices.

Tenant mix prioritizes essentials: a pharmacy, convenience store, local eatery, beachwear and souvenir boutiques, anchored by a supermarket, promoting a diverse yet low-density setup with 60 stores overall. Occupancy rate holds at 82%, indicating stability amid Jacós tourism economy. Rents average $12 to $18 per square meter monthly, pegged in USD for inflation hedging, with 1-5 year leases incorporating 5-10% sales clauses for risk sharing.

Annual footfall surpasses 600,000 visitors, driven by 8,333 monthly averages, peaking at 5,000 daily in dry season (December-April) from North American and European tourists, though rainy periods cut traffic by 50%. Demographics feature 12,000 residents, 40% young adults aged 25-44, families, and expats with $2,500 median household income; within 5 km, 250,000 people average age 32.8 years, 3.2 per household.

Market position as a modest plaza supports value-oriented impulse shopping, with 5% growth potential, but contends with convenience category saturation and tourism volatility.

Leasing advantages encompass flexible terms, competitive pricing, modern utilities, CCTV security, and beach proximity enhancing accessibility via paved roads and 50 parking spots. Drawbacks include infrastructure wear from 2005 construction and humid climate, plus competition from Jaco Walks higher-end 5,000 sqm format capturing 60% organized retail traffic.

Operational quality remains reliable, with events (12 yearly) boosting 25% shopper engagement, though e-commerce claims 30% sales share.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Calle Ancha, Jacó, Costa Rica

Insights

Demographics and Footfall

Jacós population totals 12,000, bolstered by expats and seasonal tourists, with 40% young adults (25-44 years), families, and international visitors from US and Canada. Median income equates to $2,500 USD monthly. Within 5 km radius, 250,000 residents average 32.8 years old, 3.2 household size. Annual footfall at Plaza Blu exceeds 600,000, averaging 8,333 monthly, with 2-hour dwell time and 25% conversion. Dry season peaks at 5,000 daily visitors spending $40-60 per trip on leisure and essentials; rainy season halves traffic, reducing sales 30%. Per capita spending includes $150 yearly on apparel, $2,500 on food/beverages, supporting steady but seasonal demand for beach-related retail.

Competition and Market Risks

Plaza Blu faces high competition from Jaco Walk, a 5,000 sqm open-air center with 25 tenants including international surf brands and restaurants, drawing 60% of organized retail traffic. Smaller plazas like Centro Comercial Plaza Jaco add pressure in convenience segments, contributing to market saturation. Tourism sensitivity exposes risks: global disruptions cut footfall, while e-commerce erodes 30% traditional sales. Economic factors include 7.4% unemployment, 0.8% population growth, and cost-of-living index of 50 (vs. NYC 100). Infrastructure aging since 2005 demands maintenance against coastal humidity, potentially raising operational costs; digital adoption at 90% intensifies rivalry for physical tenants.

Lease Terms and Accessibility

Rents range $12-18 per square meter monthly in USD, with 1-5 year terms offering medium flexibility for seasonal operators, plus 5-10% sales percentage clauses to align incentives. Leasing suits small retailers via short-term options mitigating low-season risks. Accessibility benefits from Route 34 proximity, paved roads, pedestrian paths, and medium traffic; 50 on-site parking spots support 40-50 vehicles. Located 300 meters from beach, it ensures high visibility and walkability to downtown. Security features CCTV and guards amid medium crime rates. Operational perks include modern utilities and 12 annual events attracting 25% shoppers, though parking constraints and seasonal dips pose challenges for high-volume tenants.

Building Details

Property Type
Neighborhood
Gross Leasable Area
3000
Year Built
2005
Parking Spaces
400
Average Monthly Footfall
66,667
Owner
Private Owner
Anchor Tenants
Local Supermarket, Boutiques

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
150,000 People
Population growth rate
1.2 %
Median age
32 Years
Household size
3.1 Persons per household
Education level (tertiary)
28.0 %

Median household income
12,500 USD per year
Unemployment rate
6.5 %
Cost of living index
45 Index (US=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
250 USD per capita per year
Spending on groceries
450 USD per capita per year
Spending on electronics
150 USD per capita per year

Annual foot traffic
800,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
800 USD per year

Number of retail stores
45 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
2 Competitors within 10km
Tenant diversity
Medium Level
Unique Concepts
5 Unique stores

Gross Leasable Area
3,000 sqm
Number of Levels
1 Levels
Average rent per square meter
15 USD per month
Vacancy rate
8.0 %
Lease term flexibility
High Level
Available retail space
1,200 sqm

Proximity to main roads
Direct access Access
Public transport access
Good Access
Parking spaces
400 Spaces
Pedestrian traffic
Medium Level

E-commerce competition
Medium Level
Click-and-collect adoption
15.0 %
Internet penetration
75.0 %

Retail crime rate
Low Level
Security measures
CCTV and guards Measures

Promotional events
12 Events per year
Loyalty program penetration
20.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
3.0 %
New tenant pipeline
5 New tenants
Mall expansion plans
Phase 1 Plans
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Jacó

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