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Lot 10 Shopping Centre at 50 Jalan Sultan Ismail in Bukit Bintang, Kuala Lumpur, occupies 254,163 square feet of net lettable area on a 99-year leasehold expiring in 2076 under Starhill Global REIT ownership. It maintains 100% committed occupancy, indicating robust demand in this premier location.

Tenant mix emphasizes fashion and lifestyle with anchors including Isetan Japan Store, the first outside Japan, flagship H&M and Zara outlets, complemented by Lot 10 Hutong featuring over 20 Asian dining options from hawker stalls to upscale eateries. The property integrates retail and office spaces across seven levels, attracting a blend of local and tourist traffic in Kuala Lumpurs vibrant shopping district.

Bukit Bintang benefits from high footfall, estimated at 5-7 million annual visitors district-wide, supported by proximity to monorail stations, major hotels, and attractions like Petronas Towers.

Market position strengthens through ongoing area revitalization aiming to position it as a global retail hub, enhancing leasing prospects with stable performance and spillover effects from competitors. Advantages include prime accessibility and diverse demographics driving sales, though high rents averaging RM25-35 per square foot monthly reflect competitive pressures. Challenges encompass market saturation in apparel and potential footfall dips from economic factors or e-commerce growth, necessitating adaptive tenant strategies for sustained viability.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

50 Jalan Sultan Ismail, Kuala Lumpur, Malaysia

Insights

Demographic Profile

Bukit Bintang draws a diverse demographic of young urban professionals aged 25-40, middle to upper-income families, and international tourists accounting for up to 30% of shoppers in peak seasons. The Kuala Lumpur city center features a population density of over 20,000 per square kilometer with median household incomes around RM8,000 monthly, fostering strong spending in fashion and dining. This profile supports Lot 10 sales performance, but sensitivity to tourism fluctuations and economic slowdowns, as seen in post-pandemic recovery, introduces variability in retail metrics and requires diversified tenant appeals to maintain engagement.

Competitive Landscape

Lot 10 operates amid fierce competition from adjacent properties like Pavilion Kuala Lumpur with 1.4 million square feet, Fahrenheit 88, and Berjaya Times Square, all targeting similar fashion, beauty, and F&B categories. This density generates positive footfall externalities, boosting district traffic to over 20 million annually, yet heightens tenant poaching and rent pressure, limiting growth to 2-3% yearly. While operational quality excels with modern HVAC and digital integrations, risks from category overlaps and weaker non-prime spaces underscore the need for unique positioning, such as cultural dining at Hutong, to differentiate and sustain occupancy above the Greater KL average of 85%.

Leasing and Operational Metrics

Boasting 100% occupancy across 137 retail parcels, Lot 10 offers reliable leasing with average rents of RM25-35 per square foot monthly in Bukit Bintang prime zones, backed by district footfall exceeding 5 million visitors yearly. Accessibility via Bukit Bintang monorail and major roads facilitates high dwell times, though congestion during events poses challenges. Tenant mix balance with 40% fashion, 30% F&B, and 20% lifestyle mitigates risks, but aging infrastructure in select areas may demand maintenance investments. Market reports highlight steady recovery with vacancy rates at 15% city-wide, positioning the property for stable returns amid e-commerce threats and saturation in weak categories like electronics.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
23,600
Year Built
1990
Parking Spaces
300
Average Monthly Footfall
416,667
Owner
Starhill Global REIT
Anchor Tenants
Isetan, H&M, Jonetz by Don Don Donki

Detailed Market Analytics

Primary Catchment Area
1 km radius km
Secondary Catchment Area
5 km radius km
Catchment area population
500,000 People
Population growth rate
2.0 %
Median age
30 Years
Household size
3.8 Persons
Education level (tertiary)
25.0 %

Median household income
7,000 RM per month
Unemployment rate
3.3 %
Cost of living index
65 Index (NY=100)

Retail spending per capita
1,200 USD per year
Spending on apparel
173 USD per capita
Spending on groceries
500 USD per capita
Spending on electronics
200 USD per capita

Annual foot traffic
5,000,000 Visitors per year
Dwell time
2 Hours
Conversion rate
20.0 %
Sales per square meter
10,000 RM per sqm per year

Number of retail stores
100 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
High Density
Tenant diversity
High Diversity
Unique Concepts
Japanese and international fashion Concepts

Gross Leasable Area
23,600 sqm
Number of Levels
6 Levels
Average rent per square meter
250 RM per sqm per month
Vacancy rate
0.0 %
Lease term flexibility
Standard 3-5 years Years
Available retail space
Low Space

Proximity to main roads
Direct access Access
Public transport access
High Access
Parking spaces
300 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
Moderate Adoption
Internet penetration
90.0 %

Retail crime rate
Low Rate
Security measures
CCTV and guards Measures

Promotional events
Multiple annually Events
Loyalty program penetration
40.0 %
Digital signage presence
Yes Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing Pipeline
Mall expansion plans
nan Plans
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Kuala Lumpur

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