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Outlet & Off-PriceDaily Essentials & GroceryMid-Market FashionHome & LifestyleSpecialty Retail

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Ultra-Luxury PositioningBudget BrandsLarge Footprint Retail

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My Village Outlet Mall at 11 Jalan Kiara, Mont Kiara, Kuala Lumpur, is an 18,000 sqm gross leasable area outlet-style retail center opened in 2008, owned by Bukit Kiara Properties Sdn Bhd. It caters to the affluent Mont Kiara community, featuring anchors like Village Grocer, Uniqlo, and Adidas Outlet, with a mix of fashion, dining (35% visitor purpose), home decor (25%), and grocery outlets. The 400 parking spaces support accessibility via major roads like DUKE Highway, though public transport options are limited.

Demographic profile includes high-income expatriates and professionals, with household incomes exceeding RM 20,000 monthly, driving demand for value premium retail. Greater KL retail stock reached 76.3 million sq ft in 2024, with average occupancy at 80.4%, but upscale areas like Mont Kiara achieve 85-95% due to captive trade. Footfall averages 2,000 daily, yielding monthly around 60,000 visitors focused on local shopping (40%).

Leasing advantages encompass stable rents of RM 15-25 per sq ft per month, low vacancy risks in neighborhood format, and synergy with residential density of over 20,000 units nearby. However, competition from 1 Mont Kiara and Publika fragments traffic, while outlet focus may limit broader appeal. Aging infrastructure since 2008 poses maintenance challenges, and economic sensitivity affects expat spending.

Market reports highlight saturation in fashion categories, advising diversified tenant strategies for resilience.

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Hours of Operation

Hours

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Monday10:00 AM — 10:00 PM
Tuesday10:00 AM — 10:00 PM
Wednesday10:00 AM — 10:00 PM
Thursday10:00 AM — 10:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

11, Jalan Kiara, Kuala Lumpur, Malaysia

Insights

Demographic Profile

Mont Kiara features a upscale demographic with 40% expatriates from Europe, Asia, and the US, alongside local professionals in finance and tech sectors. Average household size is 3-4, with incomes above RM 20,000 monthly, supporting premium outlet purchases in fashion and groceries. Family demographics boost dining and home goods demand, but high mobility among expats introduces turnover risks. Recent retail research notes 60% of local spending on convenience retail, favoring My Village over distant malls, though online shifts challenge physical visits.

Competitive Landscape

Proximity to 1 Mont Kiara (25,000 sqm, diverse anchors) and Publika (400,000 sqm, lifestyle mix) creates intense competition, drawing 70% of regional footfall away from smaller outlets like My Village. Mont Kiara retail supply exceeds 500,000 sqm, leading to 5-10% annual churn in fashion tenants. Strengths include niche value positioning for affluent locals avoiding downtown traffic, but weaknesses involve limited entertainment, reducing dwell time to under 1 hour versus 2+ at competitors. Market saturation risks diluting rents by 5% y-o-y if tourism rebounds unevenly.

Leasing Considerations

Rents range RM 15-25 psf/month for ground floor units, with occupancy at 85-90% per submarket data, offering stable income for mid-tier retailers. Advantages feature flexible 3-5 year terms and incentives like fit-out contributions up to 20% for new tenants. Drawbacks include higher utilities costs from aging HVAC systems and access congestion on Jalan Kiara during evenings. Operational quality is average, with good security but occasional maintenance delays. Retailers in F&B or apparel benefit most, while saturated categories like accessories face 15% higher vacancy risks amid e-commerce growth.

Building Details

Property Type
Outlet
Gross Leasable Area
18,000
Year Built
2008
Parking Spaces
400
Average Monthly Footfall
60,000
Owner
Bukit Kiara Properties Sdn Bhd
Anchor Tenants
Village Grocer, Uniqlo, Adidas Outlet

Detailed Market Analytics

Primary Catchment Area
5 km radius
Secondary Catchment Area
15 km radius
Catchment area population
100,000 People
Population growth rate
2.0 %
Median age
30 Years
Household size
3.5 People
Education level (tertiary)
40.0 %

Median household income
25,000 RM per month
Unemployment rate
3.3 %
Cost of living index
70 Index (Numbeo)

Retail spending per capita
3,800 USD per year
Spending on apparel
180 USD per capita per year
Spending on groceries
1,200 USD per capita per year
Spending on electronics
400 USD per capita per year

Annual foot traffic
720,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
8,000 RM per year

Number of retail stores
80 Stores
Anchor tenant presence
Yes
Competitor density (same category)
High
Tenant diversity
Medium
Unique Concepts
Outlet-style value premium

Gross Leasable Area
18,000 sqm
Number of Levels
2 Levels
Average rent per square meter
200 RM per month
Vacancy rate
10.0 %
Lease term flexibility
3-5 years with incentives Years
Available retail space
1,800 sqm

Proximity to main roads
Direct access to DUKE Highway
Public transport access
Limited
Parking spaces
400 Spaces
Pedestrian traffic
Low

E-commerce competition
High
Click-and-collect adoption
50.0 %
Internet penetration
98.0 %

Retail crime rate
Low
Security measures
Guards, CCTV, patrols

Promotional events
Regular
Loyalty program penetration
Medium
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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