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Department Store AnchorsMid-Market FashionInternational ChainsTourist & Duty-FreeFamily Entertainment

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Galeria Jogja, situated at Jl. Malioboro No.66 in central Yogyakarta, operates as a mid-sized shopping center with four floors and approximately 25,000 square meters of gross leasable area. Established in 2014, it positions itself as a convenient retail hub for both residents and visitors, leveraging its location near the bustling Malioboro pedestrian street, a major tourist attraction. The tenant mix comprises around 150 stores, with roughly 35% dedicated to fashion and apparel including international chains like H&M and local Indonesian brands, 25% to food and beverage outlets featuring a basement dining area and rooftop food court with diverse cuisines from Indonesian to international, 20% to electronics and lifestyle goods, and the remainder to entertainment such as cinemas and services like banks.

Occupancy levels hover at 90-95%, reflecting stable demand in Yogyakartas retail market, where average monthly rents range from IDR 400,000 to 700,000 per square meter depending on location and category. The surrounding demographic profile includes a young population with a median age of 28, influenced by proximity to universities like Universitas Gadjah Mada, serving a catchment of over 1.5 million in the metro area, including students, professionals, and seasonal tourists contributing to estimated annual footfall of 4-5 million visitors.

Accessibility is a strength, with easy pedestrian access, nearby Trans Jogja bus stops, and parking for 500 vehicles, though traffic congestion during peak hours poses challenges. Market factors show Yogyakartas retail sector growing at 5-7% annually, driven by tourism recovery post-pandemic, but the mall faces competition from established players like Plaza Ambarrukmo and Hartono Lifestyle Mall, which offer larger scales and premium anchors.

Leasing advantages include flexible terms for smaller retailers and promotional tie-ins with tourist events, yet drawbacks encompass market saturation in fashion categories and vulnerability to economic fluctuations affecting discretionary spending.

Operational quality is generally good, with modern facilities, but aging elements in common areas require ongoing maintenance investments.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 09:00 PM
Saturday10:00 AM — 10:00 PM
Sunday10:00 AM — 10:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

Jl. Jend. Sudirman 99-101, Yogyakarta, Indonesia

Insights

Demographics and Footfall

Yogyakartas urban core, where Galeria Jogja is located, features a population density of about 11,500 people per square kilometer within a 5 km radius, encompassing 375,000 residents as of 2024. The demographic skews young, with over 60% under 35 years old, bolstered by the presence of major educational institutions like Universitas Gadjah Mada and Universitas Islam Indonesia, attracting students and faculty who form a core shopping base. Tourism adds diversity, with 3-4 million annual visitors to the region, many passing through Malioboro area, driving footfall estimates of 12,000-18,000 daily visitors to the mall, surging to 25,000 during festivals like Sekaten or holiday seasons. This mix supports steady traffic for lifestyle and F&B tenants, though reliance on seasonal tourism introduces variability in monthly performance metrics.

Tenant Mix and Occupancy

The tenant composition at Galeria Jogja emphasizes accessibility for mid-market retailers, with 150 units occupied by a blend of national chains (e.g., Matahari Department Store as anchor), international brands in fashion and accessories, and local SMEs in crafts and souvenirs tailored to tourists. Food and beverage holds 25% of space, including quick-service options and a 500-seat food court, while entertainment like XXI Cinemas draws evening crowds. Occupancy remains robust at 92% as of recent reports, supported by proactive management in tenant curation to avoid overlaps, with turnover rates below 10% annually. Rent levels are competitive, averaging IDR 500,000 per square meter monthly for prime spaces, offering value compared to premium malls, but challenges include pressure on smaller tenants from rising operational costs and the need for digital integration to compete with e-commerce.

Competition and Market Risks

Galeria Jogja operates in a competitive Yogyakarta retail landscape with over 20 malls and hypermarkets, facing direct rivalry from nearby Malioboro Mall (smaller, street-focused) and larger venues like Plaza Ambarrukmo (230 stores, higher-end mix) and Royal Plaza, which capture premium segments. Market saturation is evident in fashion and F&B categories, where footfall distribution favors anchors over independents, potentially limiting sales per square meter to IDR 8-10 million annually for average tenants. Risks include economic sensitivity, as Yogyakartas GDP growth of 4.5% ties to tourism and education sectors vulnerable to global events or policy changes; infrastructure issues like limited parking (500 spots) exacerbate access during peaks, and aging building elements since 2014 may demand capex. Balanced against this, the malls central location provides resilience, with leasing opportunities for niche retailers targeting youth and tourists amid a recovering post-pandemic market projected to grow 6% through 2025.

Building Details

Property Type
Shopping Mall
Gross Leasable Area
5350
Year Built
1995
Parking Spaces
800
Average Monthly Footfall
125,000
Owner
PT. Sawokembar Galeria
Anchor Tenants
Matahari Department Store, Various Retail

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
20 km
Catchment area population
500,000 People
Population growth rate
0.8 %
Median age
30.5 Years
Household size
3.9 Persons
Education level (tertiary)
12.0 %

Median household income
4,000,000 IDR per month
Unemployment rate
5.2 %
Cost of living index
45 (US=100)

Retail spending per capita
2,500,000 IDR per year
Spending on apparel
600,000 IDR per year
Spending on groceries
1,200,000 IDR per year
Spending on electronics
400,000 IDR per year

Annual foot traffic
1,500,000 Visitors
Dwell time
1.5 Hours
Conversion rate
25.0 %
Sales per square meter
15,000,000 IDR per year

Number of retail stores
150 Stores
Anchor tenant presence
Yes
Competitor density (same category)
4 Malls per 100km²
Tenant diversity
High
Unique Concepts
10.0 %

Gross Leasable Area
5,350 sqm
Number of Levels
4 Floors
Average rent per square meter
300,000 IDR per month
Vacancy rate
8.0 %
Lease term flexibility
3-5 Years
Available retail space
2,400 sqm

Proximity to main roads
Direct access
Public transport access
High
Parking spaces
800 Spaces
Pedestrian traffic
Moderate

E-commerce competition
High
Click-and-collect adoption
30.0 %
Internet penetration
73.7 %

Retail crime rate
Low
Security measures
CCTV and guards

Promotional events
20 Per year
Loyalty program penetration
40.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
Ongoing
Mall expansion plans
nan
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Yogyakarta

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