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Westfield Marion, situated at 297 Diagonal Road in Oaklands Park, 15 km south of Adelaide CBD, stands as South Australias largest shopping centre and Australias 11th largest. Developed in 1968 with expansions through 2016, it spans 136,778 m2 net leasable area across four levels, offering 5,549 parking spaces and proximity to public transport via major roads like Sturt and Morphett. The property hosts approximately 342 stores, anchored by David Jones, Myer, Kmart, Target, Big W, Coles, Woolworths, Aldi, Rebel Sport, and Event Cinemas 26-screen complex, the largest in the Southern Hemisphere.
Tenant mix emphasizes fashion (40%), lifestyle and home (20%), food and beverage (15%), entertainment (10%), and services (15%), including health clinics and an integrated aquatic centre.
Market position is strong in the southern suburbs, drawing from a main trade area with 74% home ownership and 76% white-collar workforce, supporting $9.8 billion total trade area retail spend in 2024. Per capita spend reaches $18,705, 7% above Adelaide metro average of $17,507. Annual footfall approximates 12 million visitors, bolstered by 99.4% occupancy aligning with Scentre Groups 2024 portfolio rate.
Sales metrics show resilience, with tenant sales at $728 million in 2021, likely higher amid 5.5% specialty sales growth.
Leasing advantages include low vacancy risk, high traffic for experiential retail, and BrandSpace pop-up options. Drawbacks encompass competition from Colonnades and Westfield Tea Tree Plaza, potential rent escalations (5-7% annually in prime spaces), and vulnerability to economic downturns in manufacturing-heavy Adelaide.
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Hours of Operation
Hours
| Monday | 09:00 AM — 05:30 PM |
| Tuesday | 09:00 AM — 05:30 PM |
| Wednesday | 09:00 AM — 05:30 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 05:30 PM |
| Saturday | 09:00 AM — 05:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile
The main trade area population supports premium leasing with 74% households owning or mortgaging homes, comparable to metro average, and 76% in managerial or professional roles. This drives elevated retail expenditure of $18,705 per capita annually, 7% exceeding Adelaide metro, favoring categories like fashion and dining. However, the areas dependence on local employment in services and manufacturing exposes tenants to cyclical risks, with potential footfall dips during regional slowdowns estimated at 5-10% based on historical patterns.
Tenant Mix and Footfall
Diverse anchors and 342 specialty stores generate approximately 12 million annual visitors, up from 11.6 million in 2021, enhancing visibility for mid-sized retailers in F&B and lifestyle segments. Strong mix includes 40% fashion outlets like H&M and Uniqlo, complemented by entertainment draws. Challenges arise from category saturation in apparel, where weaker performers face 10-15% sales variance, and operational reliance on peak holiday traffic which accounts for 30% of yearly footfall.
Competition and Market Risks
Dominating South Australia with 99.4% occupancy and $9.8 billion trade area spend, Westfield Marion outperforms peers like Colonnades (smaller scale) but contends with Westfield Tea Tree Plaza in the north and online channels capturing 20% of retail sales. Rent levels average $600-900 per sqm for prime spaces, with 1.7% leasing spreads indicating steady demand. Risks include aging infrastructure from pre-2016 sections requiring maintenance capex, access congestion during peaks, and market saturation in discount retail, potentially pressuring occupancy for non-essential tenants amid 2-3% annual economic growth projections for Adelaide.
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Adelaide, SA
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