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Westfield Marion, situated at 297 Diagonal Road in Oaklands Park, 15 km south of Adelaide CBD, stands as South Australias largest shopping centre and Australias 11th largest. Developed in 1968 with expansions through 2016, it spans 136,778 m2 net leasable area across four levels, offering 5,549 parking spaces and proximity to public transport via major roads like Sturt and Morphett. The property hosts approximately 342 stores, anchored by David Jones, Myer, Kmart, Target, Big W, Coles, Woolworths, Aldi, Rebel Sport, and Event Cinemas 26-screen complex, the largest in the Southern Hemisphere.

Tenant mix emphasizes fashion (40%), lifestyle and home (20%), food and beverage (15%), entertainment (10%), and services (15%), including health clinics and an integrated aquatic centre.

Market position is strong in the southern suburbs, drawing from a main trade area with 74% home ownership and 76% white-collar workforce, supporting $9.8 billion total trade area retail spend in 2024. Per capita spend reaches $18,705, 7% above Adelaide metro average of $17,507. Annual footfall approximates 12 million visitors, bolstered by 99.4% occupancy aligning with Scentre Groups 2024 portfolio rate.

Sales metrics show resilience, with tenant sales at $728 million in 2021, likely higher amid 5.5% specialty sales growth.

Leasing advantages include low vacancy risk, high traffic for experiential retail, and BrandSpace pop-up options. Drawbacks encompass competition from Colonnades and Westfield Tea Tree Plaza, potential rent escalations (5-7% annually in prime spaces), and vulnerability to economic downturns in manufacturing-heavy Adelaide.

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Hours of Operation

Hours

Checking...
Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday11:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

297 Diagonal Road, Adelaide, Australia

Insights

Demographic Profile

The main trade area population supports premium leasing with 74% households owning or mortgaging homes, comparable to metro average, and 76% in managerial or professional roles. This drives elevated retail expenditure of $18,705 per capita annually, 7% exceeding Adelaide metro, favoring categories like fashion and dining. However, the areas dependence on local employment in services and manufacturing exposes tenants to cyclical risks, with potential footfall dips during regional slowdowns estimated at 5-10% based on historical patterns.

Tenant Mix and Footfall

Diverse anchors and 342 specialty stores generate approximately 12 million annual visitors, up from 11.6 million in 2021, enhancing visibility for mid-sized retailers in F&B and lifestyle segments. Strong mix includes 40% fashion outlets like H&M and Uniqlo, complemented by entertainment draws. Challenges arise from category saturation in apparel, where weaker performers face 10-15% sales variance, and operational reliance on peak holiday traffic which accounts for 30% of yearly footfall.

Competition and Market Risks

Dominating South Australia with 99.4% occupancy and $9.8 billion trade area spend, Westfield Marion outperforms peers like Colonnades (smaller scale) but contends with Westfield Tea Tree Plaza in the north and online channels capturing 20% of retail sales. Rent levels average $600-900 per sqm for prime spaces, with 1.7% leasing spreads indicating steady demand. Risks include aging infrastructure from pre-2016 sections requiring maintenance capex, access congestion during peaks, and market saturation in discount retail, potentially pressuring occupancy for non-essential tenants amid 2-3% annual economic growth projections for Adelaide.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
138,000
Year Built
1968
Parking Spaces
4200
Average Monthly Footfall
1,125,000
Owner
Scentre Group (50%), Paragon REIT (50%)
Anchor Tenants
David Jones, Myer, Harris Scarfe, Target, Kmart, Big W, Woolworths, Coles, Event Cinemas, Aldi, Rebel Sport

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
250,000 People
Population growth rate
1.2 %
Median age
39 Years
Household size
2.5 Persons per household
Education level (tertiary)
32.0 %

Median household income
1,557 AUD per week
Unemployment rate
4.0 %
Cost of living index
95 Index (Australia=100)

Retail spending per capita
12,500 AUD per year
Spending on apparel
2,100 AUD per capita per year
Spending on groceries
4,200 AUD per capita per year
Spending on electronics
1,200 AUD per capita per year

Annual foot traffic
13,500,000 Visitors
Dwell time
90 Minutes
Conversion rate
25.0 %
Sales per square meter
8,500 AUD per sqm per year

Number of retail stores
342 Stores
Anchor tenant presence
Yes Presence
Competitor density (same category)
3 Malls per 100km
Tenant diversity
High Category
Unique Concepts
50+ Stores

Gross Leasable Area
138,000 sqm
Number of Levels
3 Levels
Average rent per square meter
650 AUD per sqm per year
Vacancy rate
0.7 %
Lease term flexibility
Medium Flexibility
Available retail space
1,000 sqm

Proximity to main roads
Direct Access
Public transport access
High Access
Parking spaces
4,200 Spaces
Pedestrian traffic
High Traffic

E-commerce competition
High Competition
Click-and-collect adoption
70.0 %
Internet penetration
92.0 %

Retail crime rate
2.5 Incidents per 1,000 visitors
Security measures
Advanced Measures

Promotional events
50+ Events per year
Loyalty program penetration
40.0 %
Digital signage presence
Full Presence

Projected foot traffic growth
5.0 %
New tenant pipeline
20 New tenants planned
Mall expansion plans
Ongoing Plans
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