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Westfield Booragoon is a major regional shopping centre located approximately 13 kilometres south of Perth CBD in the suburb of Booragoon, Western Australia, at the intersection of Marmion and Riseley Streets.
Spanning 72,346 square metres of gross leasable area, it features 234 specialty stores alongside major anchors including David Jones, Myer, Kmart, Coles, and Woolworths supermarkets, as well as a Hoyts cinema complex. The tenant mix emphasizes fashion, electronics, and lifestyle retail, with prominent brands such as Apple and JB Hi-Fi. The centre serves a total trade area population exceeding 581,000 residents, with a main trade area characterized by affluent demographics where 81 percent of workers are professionals or white-collar, surpassing the Perth metropolitan average of 69 percent.
Annual retail sales reach $696.4 million, supported by 8.3 million customer visits. Total retail spend in the trade area is estimated at $11 billion, with per capita spending in the main area at $20,690, 11 percent above the metro average.
Accessibility is provided via major arterial roads, with 4,047 parking spaces, though traffic congestion on Riseley Street can pose challenges. As part of Scentre Groups portfolio, the centre maintains high operational standards and near-full occupancy at around 99.4 percent. A development application approved in 2022 aims to expand retail, dining, and entertainment offerings, potentially enhancing its position as a lifestyle destination.
Leasing opportunities benefit from strong demand and positive rent escalations, but retailers should consider competition from nearby centres and the need to align with the centres focus on mid-to-upper market positioning. Market reports indicate stable Perth retail conditions, with regional centre rents rising 2.8 percent year-over-year in 2024, though economic pressures like inflation may impact discretionary spending in non-essential categories.
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Hours of Operation
Hours
| Monday | 09:00 AM — 05:30 PM |
| Tuesday | 09:00 AM — 05:30 PM |
| Wednesday | 09:00 AM — 05:30 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 05:30 PM |
| Saturday | 09:00 AM — 05:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Footfall
The main trade area of Westfield Booragoon features a population with higher-than-average affluence, including 81 percent professional and white-collar workers compared to 69 percent in greater Perth. This supports elevated retail spending of $20,690 per capita annually, exceeding the metro average by 11 percent. Annual customer visits total 8.3 million, generating $696.4 million in sales across 72,346 square metres. Footfall is driven by local families and professionals, with strong performance in fashion and electronics. However, reliance on car-based access may limit appeal to non-driving demographics, and seasonal variations in visits occur due to Perth weather patterns.
Competitive Landscape
Westfield Booragoon faces competition from nearby regional centres such as Westfield Carousel in Cannington, approximately 10 kilometres east, which offers a larger tenant mix and higher footfall. Other rivals include Kardinya Shopping Centre and Applecross Plaza, targeting similar middle-to-upper income shoppers in Perths south-western suburbs. While Booragoons anchors provide stability, saturation in fashion and general merchandise categories could pressure smaller specialty tenants. Market reports highlight Perths retail market as competitive, with e-commerce growth eroding physical store traffic by 5-10 percent annually. Strengths include the centres redevelopment plans, but retailers must differentiate through unique offerings to capture trade area spend effectively.
Leasing Metrics and Operational Quality
Occupancy at Westfield Booragoon aligns with Scentre Groups portfolio average of 99.4 percent as of late 2024, reflecting strong tenant demand. Perth regional shopping centre rents increased 2.8 percent year-over-year, with average specialty escalations at 5.5 percent and positive leasing spreads of 1.1 percent. Occupancy costs remain competitive, supporting retailer viability in a market where Perth retail yields are stable. Operational quality is high, with modern facilities and ongoing expansions for dining and entertainment. Risks include potential infrastructure aging in surrounding roads and economic sensitivity in discretionary retail amid inflation. Lease terms typically include turnover rents, favoring high-traffic locations but requiring robust sales performance.
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Perth, WA
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Perth, WA
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