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Centro Midland, rebranded as Midland Gate Shopping Centre, is situated at 274 Great Eastern Highway in Midland, 18 km northeast of Perth CBD, Western Australia.
Spanning 68,600 sqm GLA, it hosts over 140 retailers, anchored by Kmart, Target, Big W, Coles, Woolworths, and Aldi.
Tenant mix encompasses discount department stores, full-line supermarkets, fashion (e.g., H&M, Cotton On), beauty and health services, electronics (JB Hi-Fi), home goods, and a food court with 15+ options including international cuisine. As the premier regional destination in Perths eastern suburbs, it draws from a 265,630-person trade area growing 1.8% annually to 318,560 by 2031, characterized by middle-income households (median ~AUD 1,800 weekly) favoring value retail.
Accessibility is strong with 3,000+ free parking spaces, adjacent to Midland Station on the Transperth network. Perth regional retail market shows robust metrics: occupancy ~98.9%, sales growth 6% y-o-y, rents up 4%. Advantages include high footfall from local loyalty and population influx; drawbacks involve car dependency, potential saturation in discount categories, and online competition impacting non-essentials.
Recent $465m sale underscores asset strength amid WA boom.
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Hours of Operation
Hours
| Monday | 09:00 AM — 05:30 PM |
| Tuesday | 09:00 AM — 05:30 PM |
| Wednesday | 09:00 AM — 05:30 PM |
| Thursday | 09:00 AM — 09:00 PM |
| Friday | 09:00 AM — 05:30 PM |
| Saturday | 09:00 AM — 05:00 PM |
| Sunday | 11:00 AM — 05:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographic Profile and Accessibility
Midland catchment features diverse, working-class demographics with 265,630 residents, 1.8% annual growth, median age 36, household income AUD 1,800 weekly, and high proportion of families (35% with children). Footfall benefits from regional dominance, estimated 8-10 million annual visits based on similar centres, boosted by proximity to Midland Station (10-min walk) and Great Eastern Highway. Public transport links to Perth CBD (30 min) aid workforce commuters, but 80% arrivals by car highlight parking as key strength. Risks include socioeconomic vulnerabilities to economic downturns affecting discretionary spend.
Tenant Mix and Occupancy Rates
Balanced tenant mix: 40% anchors/supermarkets, 30% fashion/services, 20% food/entertainment, 10% health/leisure. High occupancy at 98.9% reflects strong demand, low vacancies (under 2%), and stable turnover. Major anchors drive traffic, supporting specialty stores with spillover sales. Operational quality is solid with recent upgrades, clean facilities, and security. Challenges: Over-reliance on discount formats may limit premium leasing; category weaknesses in luxury goods due to demographic. Industry reports note Perth regionals outperforming CBD strips in stability.
Rent Levels and Market Risks
Regional net face rents average AUD 400-600 psm, with 4% y-o-y growth amid low supply. Turnover rents common for smaller spaces, offering alignment with sales. Leasing advantages: Flexible terms, incentives for new tenants in growing areas. Competition limited to smaller local strips (e.g., Midland Village), no direct rival regionals within 10km, but e-commerce erodes 10-15% non-food sales. Infrastructure solid, though highway access congestion peaks evenings. Market saturation in groceries; opportunities in health/fitness amid aging population trends. Overall, balanced risk with WA population boom supporting 5-7% sales uplift projected to 2026.
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Perth, WA
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Perth, WA
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