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Centro Midland, rebranded as Midland Gate Shopping Centre, is situated at 274 Great Eastern Highway in Midland, 18 km northeast of Perth CBD, Western Australia.

Spanning 68,600 sqm GLA, it hosts over 140 retailers, anchored by Kmart, Target, Big W, Coles, Woolworths, and Aldi.

Tenant mix encompasses discount department stores, full-line supermarkets, fashion (e.g., H&M, Cotton On), beauty and health services, electronics (JB Hi-Fi), home goods, and a food court with 15+ options including international cuisine. As the premier regional destination in Perths eastern suburbs, it draws from a 265,630-person trade area growing 1.8% annually to 318,560 by 2031, characterized by middle-income households (median ~AUD 1,800 weekly) favoring value retail.

Accessibility is strong with 3,000+ free parking spaces, adjacent to Midland Station on the Transperth network. Perth regional retail market shows robust metrics: occupancy ~98.9%, sales growth 6% y-o-y, rents up 4%. Advantages include high footfall from local loyalty and population influx; drawbacks involve car dependency, potential saturation in discount categories, and online competition impacting non-essentials.

Recent $465m sale underscores asset strength amid WA boom.

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Hours of Operation

Hours

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Monday09:00 AM — 05:30 PM
Tuesday09:00 AM — 05:30 PM
Wednesday09:00 AM — 05:30 PM
Thursday09:00 AM — 09:00 PM
Friday09:00 AM — 05:30 PM
Saturday09:00 AM — 05:00 PM
Sunday11:00 AM — 05:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

The Gateway, Perth, Australia

Insights

Demographic Profile and Accessibility

Midland catchment features diverse, working-class demographics with 265,630 residents, 1.8% annual growth, median age 36, household income AUD 1,800 weekly, and high proportion of families (35% with children). Footfall benefits from regional dominance, estimated 8-10 million annual visits based on similar centres, boosted by proximity to Midland Station (10-min walk) and Great Eastern Highway. Public transport links to Perth CBD (30 min) aid workforce commuters, but 80% arrivals by car highlight parking as key strength. Risks include socioeconomic vulnerabilities to economic downturns affecting discretionary spend.

Tenant Mix and Occupancy Rates

Balanced tenant mix: 40% anchors/supermarkets, 30% fashion/services, 20% food/entertainment, 10% health/leisure. High occupancy at 98.9% reflects strong demand, low vacancies (under 2%), and stable turnover. Major anchors drive traffic, supporting specialty stores with spillover sales. Operational quality is solid with recent upgrades, clean facilities, and security. Challenges: Over-reliance on discount formats may limit premium leasing; category weaknesses in luxury goods due to demographic. Industry reports note Perth regionals outperforming CBD strips in stability.

Rent Levels and Market Risks

Regional net face rents average AUD 400-600 psm, with 4% y-o-y growth amid low supply. Turnover rents common for smaller spaces, offering alignment with sales. Leasing advantages: Flexible terms, incentives for new tenants in growing areas. Competition limited to smaller local strips (e.g., Midland Village), no direct rival regionals within 10km, but e-commerce erodes 10-15% non-food sales. Infrastructure solid, though highway access congestion peaks evenings. Market saturation in groceries; opportunities in health/fitness amid aging population trends. Overall, balanced risk with WA population boom supporting 5-7% sales uplift projected to 2026.

Building Details

Property Type
Regional
Gross Leasable Area
68,600
Year Built
1981
Parking Spaces
3000
Average Monthly Footfall
416,667
Owner
Vicinity Centres
Anchor Tenants
Coles,Woolworths,ALDI,Kmart,Big W,Target,Ace Cinemas

Detailed Market Analytics

Primary Catchment Area
10 km radius
Secondary Catchment Area
30 km radius
Catchment area population
283,624 People
Population growth rate
2.5 % p.a.
Median age
39 Years
Household size
2.6 People
Education level (tertiary)
25.0 %

Median household income
59,176 AUD/year
Unemployment rate
5.2 %
Cost of living index
105 Index

Retail spending per capita
21,900 AUD/year
Spending on apparel
2,500 AUD/year per capita
Spending on groceries
4,800 AUD/year per capita
Spending on electronics
1,200 AUD/year per capita

Annual foot traffic
5,000,000 Visitors
Dwell time
45 Minutes
Conversion rate
25.0 %
Sales per square meter
11,140 AUD/sqm

Number of retail stores
150 Stores
Anchor tenant presence
Yes Boolean
Competitor density (same category)
Low Qualitative
Tenant diversity
High Qualitative
Unique Concepts
10.0 %

Gross Leasable Area
68,600 sqm
Number of Levels
2 Levels
Average rent per square meter
500 AUD/sqm/year
Vacancy rate
3.0 %
Lease term flexibility
Medium Qualitative
Available retail space
2,000 sqm

Proximity to main roads
Direct Qualitative
Public transport access
High Qualitative
Parking spaces
3,000 Spaces
Pedestrian traffic
Medium Qualitative

E-commerce competition
High Qualitative
Click-and-collect adoption
40.0 %
Internet penetration
95.0 %

Retail crime rate
Low Qualitative
Security measures
CCTV, patrols Qualitative

Promotional events
Weekly Frequency
Loyalty program penetration
30.0 %
Digital signage presence
Yes Boolean

Projected foot traffic growth
4 % p.a.
New tenant pipeline
Ongoing Qualitative
Mall expansion plans
Completed 2023 Status
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