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VIVO Signature Retail forms the commercial core of the 9 Seputeh mixed-use development in Kuala Lumpur, situated off Jalan Klang Lama (Old Klang Road) at No.1 Jalan Telok Datuk, 58100. Encompassing 221,869 sq ft of net lettable area across three blocks, it integrates with 1,845 residential units and 287 SoHo units, creating a captive local market. Units range from 2,217 to 11,345 sq ft, suitable for small to mid-sized retailers in F&B, services, and convenience goods.

Anchored by an international school (Campus Rangers) and featuring a three-acre Promenade Boulevard with cycling and jogging tracks, it emphasizes lifestyle-oriented retail.

Accessibility is strong, with a dedicated bridge to the New Pantai Expressway (NPE), proximity to Federal Highway and Maju Expressway (MEX), and 10-minute drives to Mid Valley Megamall and KL Sentral. The 800 parking bays support vehicular traffic in this suburban setting. In Kuala Lumps retail landscape, where Greater KL mall occupancy averaged 87.8% in 2018 (Savills), VIVO positions as a neighborhood hub rather than a regional draw, with leasing advantages including up to two years free rent to offset startup costs.

Rent levels in comparable properties hover at RM 10-15 per sq ft monthly.

Tenant mix prioritizes everyday needs, but challenges include competition from nearby giants like Mid Valley (1.7 million sq ft GLA) and traffic congestion on Old Klang Road, potentially capping footfall at 5,000-10,000 daily from residents and passersby. Market reports note stable suburban retail performance, though F&B saturation poses risks for new entrants.

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Hours of Operation

Hours

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Monday10:00 AM — 09:00 PM
Tuesday10:00 AM — 09:00 PM
Wednesday10:00 AM — 09:00 PM
Thursday10:00 AM — 09:00 PM
Friday10:00 AM — 10:00 PM
Saturday10:00 AM — 10:00 PM
Sunday11:00 AM — 06:00 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

No.1, Jalan Telok Datuk, Kuala Lumpur, Malaysia

Insights

Demographic Profile

Seputeh and surrounding Old Klang Road areas host a middle to upper-middle class demographic, with the VIVO developments 1,845 residential units attracting young professionals, families, and expatriates aged 25-45. Average household incomes exceed RM 8,000 monthly, driven by proximity to business hubs like Bangsar and KL Sentral. This supports demand for convenience retail, grocery, and casual dining, with a population density of approximately 20,000 within a 2km radius including nearby townships. However, the resident-focused profile limits exposure to tourist or high-end shoppers, relying on local spending patterns that average RM 50-100 per visit in similar neighborhood centers. Data from commercial reports indicate growing suburbanization in KL, enhancing long-term viability but requiring tailored merchandising to match family-oriented needs.

Competition and Market Factors

VIVO Signature Retail operates in a competitive suburban market, overshadowed by Mid Valley Megamall (10 minutes away, 430+ stores, high footfall of 20 million annually) and AEON Taman Maluri. Local strips along Old Klang Road add fragmented competition in F&B and services. Greater KL retail vacancy stabilized at 12-15% post-2019 (Knight Frank), with neighborhood centers like VIVO achieving 80-90% occupancy through captive residential traffic. Strengths include low competition for hyper-local niches, but risks arise from market saturation in quick-service restaurants and e-commerce encroachment reducing physical visits. Footfall estimates for similar properties suggest 4,000-8,000 daily, influenced by residential capture rates of 60-70%. Balanced tenant mix is key to mitigate cannibalization.

Lease Terms and Operational Risks

Leasing at VIVO offers incentives like up to two years free rent, appealing for new tenants amid base rents of RM 10-15 psf in suburban KL (PropertyGuru listings). Operational quality benefits from modern infrastructure completed circa 2020, including energy-efficient designs and the Promenade Boulevard for enhanced customer experience. With 800 bays, parking ratios exceed 1:300 sq ft, addressing accessibility in traffic-prone Old Klang Road. Challenges encompass aging expressway integrations causing peak-hour delays and limited MRT connectivity (nearest at Kuchai Lama, 2km away), potentially reducing non-resident footfall by 20-30%. Reports highlight operational costs at 15-20% of sales in similar sites, with risks from economic slowdowns impacting discretionary spending in non-essential categories.

Building Details

Property Type
Shopping Centre
Gross Leasable Area
20,605
Year Built
2018
Parking Spaces
500
Average Monthly Footfall
125,000
Owner
MRCB Land
Anchor Tenants
Campus Rangers, SKM Market, SubHome

Detailed Market Analytics

Primary Catchment Area
5 km
Secondary Catchment Area
15 km
Catchment area population
150,000 People
Population growth rate
2.0 %
Median age
30 Years
Household size
3.5 Persons
Education level (tertiary)
35.0 %

Median household income
8,500 MYR
Unemployment rate
3.0 %
Cost of living index
75 Index (US=100)

Retail spending per capita
3,600 USD
Spending on apparel
450 USD
Spending on groceries
1,200 USD
Spending on electronics
300 USD

Annual foot traffic
1,500,000 Visitors
Dwell time
1.5 Hours
Conversion rate
25.0 %
Sales per square meter
6,000 MYR

Number of retail stores
60 Stores
Anchor tenant presence
Yes
Competitor density (same category)
5 per km²
Tenant diversity
High
Unique Concepts
3

Gross Leasable Area
20,605 sqm
Number of Levels
2 Levels
Average rent per square meter
150 MYR/month
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
1,000 sqm

Proximity to main roads
Direct
Public transport access
High
Parking spaces
500 Spaces
Pedestrian traffic
Medium

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
95.0 %

Retail crime rate
Low
Security measures
CCTV and Guards

Promotional events
12 per year
Loyalty program penetration
30.0 %
Digital signage presence
Yes

Projected foot traffic growth
5.0 %
New tenant pipeline
5 Tenants
Mall expansion plans
nan
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