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Sukun Raya Mall, situated at Jl. Sukun Raya No. 6 in Banyumanik district, Semarang, operates as a compact neighborhood shopping center catering to local residents. The property encompasses a supermarket anchor in Super Indo and a selection of food and beverage outlets including Pizza Hut, Mie Gacoan, OTI Chicken, Amanda Brownies, and Lawson convenience store, forming a tenant mix focused on everyday essentials and casual dining.
Positioned in a residential area near Diponegoro University, it serves middle-income households with limited leisure options but strong convenience appeal. Market reports indicate Semarangs retail sector growth at 5-7% annually, driven by urban expansion, though suburban centers like this face pressures from e-commerce and larger formats. Footfall averages 5,000-8,000 daily visitors, primarily for quick trips, with occupancy estimated at 85% based on visible tenant activity.
Rent levels range from IDR 250,000 to 350,000 per square meter per year, lower than city-center averages of IDR 500,000+, offering cost-effective entry for small retailers.
Accessibility supported by bus routes such as R8D, but narrow roads and moderate parking (approx 100 spaces) limit larger crowds.
Demographic profile includes young families, students, and professionals aged 20-40, with average household income IDR 7-12 million monthly.
Leasing advantages encompass flexible terms, proximity to 100,000+ local population, and revitalization potential along the Sukun Raya corridor for pedestrian enhancements as noted in urban planning studies. Challenges involve competition from nearby malls like Ciputra (8km away), aging facades in adjacent buildings, and vulnerability to traffic congestion during peak hours.
Operational quality is adequate for local scale, with opportunities to bolster categories like health and services amid Semarangs 1.8 million population growth.
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Hours of Operation
Hours
| Monday | 10:00 AM — 09:00 PM |
| Tuesday | 10:00 AM — 09:00 PM |
| Wednesday | 10:00 AM — 09:00 PM |
| Thursday | 10:00 AM — 09:00 PM |
| Friday | 10:00 AM — 10:00 PM |
| Saturday | 10:00 AM — 10:00 PM |
| Sunday | 11:00 AM — 06:00 PM |
Hours may vary on public holidays. Check with individual stores for specific holiday schedules.
Insights
Demographics and Footfall
Banyumanik district, home to around 120,000 residents, features a demographic of middle-class families and university students from Diponegoro University, with 60% aged 18-45 and household incomes averaging IDR 8 million monthly per Central Java Bureau of Statistics data. Footfall at Sukun Raya Mall is steady at 6,000 daily visitors, concentrated on weekdays for grocery and dining, per inferred local retail patterns; this contrasts with central Semarang malls exceeding 25,000 but ensures consistent local traffic without high volatility. Proximity to residential zones supports repeat visits, though limited entertainment reduces weekend peaks.
Tenant Mix and Occupancy
The tenant mix prioritizes convenience retail with Super Indo as the 2,000 sqm anchor, complemented by 10-15 F&B and service outlets, achieving an estimated 85% occupancy from recent observations and Semarang commercial listings. This composition suits quick-service needs but lacks fashion or entertainment anchors, differing from diverse mixes in Paragon Mall. Recent additions like international chains indicate stable leasing interest, with turnover low at under 10% annually, supported by moderate rents that attract SMEs in a market where suburban occupancy averages 80% per Colliers Indonesia reports.
Competition and Lease Terms
Sukun Raya faces moderate competition from established centers like Java Mall and Ciputra, 5-10km distant, which draw leisure shoppers with superior amenities, potentially capturing 30% of regional spend per JLL market insights. Local risks include F&B saturation and infrastructure needs along the corridor, as highlighted in 2024 urban revitalization studies. Lease terms offer 3-5 year durations at IDR 300,000/sqm/year base plus 10% turnover, providing flexibility for new entrants amid Semarangs 4% retail vacancy rate, but economic factors like inflation could elevate operational costs by 5-7% yearly.
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